... Birmingham Post) for his cartoons. For more detailed treatment of some areas of public relations work, refer to further reading on page 103 . Public relations – a practical guide 2 roles. There are ... media and the public, and to explain the nature of their work and their activities generally. This they have done very successfully. Interest Public relations also h...
Ngày tải lên: 21/06/2014, 10:20
... Sainsburys, to change the appearance the get-up of their own-brand cola. It was alleged that confusion was being caused to customers wishing to purchase Coca-Cola because of the similarity. Details ... 13/06/00, 12:2311 Public relations – a practical guide 14 Duration Copyright in literary, artistic, musical or dramatic work expires 70 years after the end of the...
Ngày tải lên: 21/06/2014, 10:20
Public relations a practical guide to the basics_3 docx
... location or time. Other specialist journals and trade magazines, such as Ad-line, PR Week, Campaign or Photography Today, may also provide useful names and contacts, as may the Royal Photographic ... at this stage may incur extra charges, since additional work has to be carried out. A whole page layout, design solution or display layout may have to be scrapped and started again. In t...
Ngày tải lên: 21/06/2014, 10:20
Public relations a practical guide to the basics_4 potx
... of delegates can vary from perhaps 150 at the bottom of the scale to several thousand at the top end. The average attendance is usually around the 350450 mark. Dates and seasons Most major conferences ... 12:3249 Public relations – a practical guide 42 Characteristics Large exhibitions and trade fairs have the same general characteristics. They take place at well-know...
Ngày tải lên: 21/06/2014, 10:20
Public relations a practical guide to the basics_5 pptx
... Motor Manufacturers & Trades: the Motor Show; l the Royal Agricultural Society: the Royal Show; l the Evening Standard: BAFTA Awards. Arts and culture The arts have always depended on patronage. ... include either Buckingham Palace or Kensington Palace, the countys Lieutenancy Office and the Lord-Lieutenant, the police and the various mayoral offices at the local town...
Ngày tải lên: 21/06/2014, 10:20
Public relations a practical guide to the basics_6 pptx
... to deal with such a situation, and then dealing with it well, is the key. It can be done, and done in such a way as to turn the situation to advantage; at the very least to limit any damage to ... Public relations – a practical guide 76 What is crisis management? Crisis management is the ability to cope, with any emergency situation that may arise in such a...
Ngày tải lên: 21/06/2014, 10:20
Public relations a practical guide to the basics_7 docx
... indicative. Analysis The analyst (that is the PRO) then has to examine all the material collected, analysing and classifying it so that a report can be drawn up and presented to management. A source rating, ... 12:5393 Public relations – a practical guide 90 Each page has a location or address showing how to get to the particular page. This is made up of t...
Ngày tải lên: 21/06/2014, 10:20
Public relations a practical guide to the basics_8 pdf
... legal action can be taken. Examples of this are in the use of the word Colt: As in Colt beers, Colt cars and Colt guns, and in the title Amtrak: as in Amtrak the US rail company and Amtrak the ... something of value to the other, although the fairness of the exchange is immaterial. Defamation Defamation is defined as: The publication of a statement which exposes a per...
Ngày tải lên: 21/06/2014, 10:20
Public relations a practical guide to the basics_9 pptx
... Matters arising [and not dealt with elsewhere on the agenda]. 3. Topic(s). The items to be discussed or dealt with at the meeting. They may be either tabled, spoken to or attached to the agenda. 4. ... is not liable for Torts committed by independent contractors during the course of their employment and has a lesser standard of care towards the contractor with regard to...
Ngày tải lên: 21/06/2014, 10:20
Public relations a practical guide to the basics_10 pptx
... diaries, notes and other relevant written material that may be called as evidence. Keep all such material secure. l Wash up and analysis These are operational management lessons to be learnt from ... Useful and can help save time. Local press Can give you more aggravation than the nationals. The local community Dont forget them. Good relations are vital. The secretariat Sufficien...
Ngày tải lên: 21/06/2014, 10:20