... 145 Contents Public relations – a practical guide 4 Sympathy The role here for public relations is to promote understanding and knowledge of the facts about a set of circumstances or a situation in such a ... sponsor? 63 Forms of sponsorship 64 The National Lottery 66 Evaluation 67 14 Business writing 68 General rules 68 Reports and proposals 69 Memora...
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... typeface, even the page layout. Or it can be general and non-specific, leaving the detail to the publisher. 319(05).p65 13/ 06/ 00, 12: 261 9 Public relations – a practical guide 18 their machines have gone ... consultancy has no parental ties, but may have links with, or be part of, a larger group. It may also have a 319(02).p65 13/ 06/ 00, 12:227 Public relations...
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Public relations a practical guide to the basics_3 docx
... at this stage may incur extra charges, since additional work has to be carried out. A whole page layout, design solution or display layout may have to be scrapped and started again. In the case ... facilities, or the equivalent, may be needed. External locations These need advance planning in more detail. Again, a reconnaissance before the day to pick suitable locations may be...
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Public relations a practical guide to the basics_4 potx
... of delegates can vary from perhaps 150 at the bottom of the scale to several thousand at the top end. The average attendance is usually around the 350450 mark. Dates and seasons Most major conferences ... you can and cannot do on the stand, and what additional services are available for hire such as furnishings, floral decorations, 319(10).p65 13/ 06/ 00, 12:3244 Public re...
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Public relations a practical guide to the basics_5 pptx
... Chapel in Rome, and many other notable European Renaissance painters enjoyed wealthy patronage from the aristocracy and the church. 319(13).p65 13/ 06/ 00, 12:4 960 Public relations – a practical ... Motor Manufacturers & Trades: the Motor Show; l the Royal Agricultural Society: the Royal Show; l the Evening Standard: BAFTA Awards. Arts and culture The arts have alwa...
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Public relations a practical guide to the basics_6 pptx
... to deal with such a situation, and then dealing with it well, is the key. It can be done, and done in such a way as to turn the situation to advantage; at the very least to limit any damage to ... Public relations – a practical guide 76 What is crisis management? Crisis management is the ability to cope, with any emergency situation that may arise in such a...
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Public relations a practical guide to the basics_7 docx
... resources. 319(18).p65 13/ 06/ 00, 12:5393 Public relations – a practical guide 90 Each page has a location or address showing how to get to the particular page. This is made up of the host address and the location of ... conversations the least accurate but sometimes indicative. Analysis The analyst (that is the PRO) then has to examine all the material co...
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Public relations a practical guide to the basics_8 pdf
... legal action can be taken. Examples of this are in the use of the word Colt: As in Colt beers, Colt cars and Colt guns, and in the title Amtrak: as in Amtrak the US rail company and Amtrak the ... something of value to the other, although the fairness of the exchange is immaterial. Defamation Defamation is defined as: The publication of a statement which exposes a per...
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Public relations a practical guide to the basics_9 pptx
... Matters arising [and not dealt with elsewhere on the agenda]. 3. Topic(s). The items to be discussed or dealt with at the meeting. They may be either tabled, spoken to or attached to the agenda. 4. ... Thus: 1. Paragraph 1.1 sub-paragraph 1.1.1 sub-sub-paragraph and so on. (But see also house styles on page 69 . Always number the pages, and for statistics, costings etc us...
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Public relations a practical guide to the basics_10 pptx
... Important to maintain it. Clean up Be prompt. It shows you are a responsible, caring organization. Advertising Useful and can help save time. Local press Can give you more aggravation than the nationals. The ... expert advise available to deflect the media in the early stages. l Answers prepare answers to (potentially damaging) questions from the media. l Blame do not ap...
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