Public relations a practical guide to the basics 5 pptx

... media and the public, and to explain the nature of their work and their activities generally. This they have done very successfully. Interest Public relations also has a role to play in generating ... Birmingham Post) for his cartoons. For more detailed treatment of some areas of public relations work, refer to further reading on page 103. Public relations – a prac...

Ngày tải lên: 21/06/2014, 10:20

... typeface, even the page layout. Or it can be general and non-specific, leaving the detail to the publisher. 319( 05) .p 65 13/06/00, 12:2619 Public relations – a practical guide 18 their machines have gone ... clauses. 319(04).p 65 13/06/00, 12: 251 8 Public relations – a practical guide 12 and television). It is part of civil law and can result in an action for...

Ngày tải lên: 21/06/2014, 10:20

... location or time. Other specialist journals and trade magazines, such as Ad-line, PR Week, Campaign or Photography Today, may also provide useful names and contacts, as may the Royal Photographic ... at this stage may incur extra charges, since additional work has to be carried out. A whole page layout, design solution or display layout may have to be scrapped and started again. In t...

Ngày tải lên: 21/06/2014, 10:20

... of delegates can vary from perhaps 150 at the bottom of the scale to several thousand at the top end. The average attendance is usually around the 350  450 mark. Dates and seasons Most major conferences ... 12:3249 Public relations – a practical guide 42 Characteristics Large exhibitions and trade fairs have the same general characteristics. They take place at well-kn...

Ngày tải lên: 21/06/2014, 10:20

... Motor Manufacturers & Trades: the Motor Show; l the Royal Agricultural Society: the Royal Show; l the Evening Standard: BAFTA Awards. Arts and culture The arts have always depended on patronage. ... Chapel in Rome, and many other notable European Renaissance painters enjoyed wealthy patronage from the aristocracy and the church. 319(13).p 65 13/06/00, 12:4960 Public rela...

Ngày tải lên: 21/06/2014, 10:20

... to deal with such a situation, and then dealing with it well, is the key. It can be done, and done in such a way as to turn the situation to advantage; at the very least to limit any damage to ... Public relations – a practical guide 76 What is crisis management? Crisis management is the ability to cope, with any emergency situation that may arise in such a...

Ngày tải lên: 21/06/2014, 10:20

... resources. 319(18).p 65 13/06/00, 12 :53 93 Public relations – a practical guide 90 Each page has a location or address showing how to get to the particular page. This is made up of the host address and the location of ... conversations  the least accurate but sometimes indicative. Analysis The analyst (that is the PRO) then has to examine all the material...

Ngày tải lên: 21/06/2014, 10:20

... legal action can be taken. Examples of this are in the use of the word Colt: As in Colt beers, Colt cars and Colt guns, and in the title Amtrak: as in Amtrak the US rail company and Amtrak the ... something of value to the other, although the fairness of the exchange is immaterial. Defamation Defamation is defined as: The publication of a statement which exposes a per...

Ngày tải lên: 21/06/2014, 10:20

... Matters arising [and not dealt with elsewhere on the agenda]. 3. Topic(s). The items to be discussed or dealt with at the meeting. They may be either tabled, spoken to or attached to the agenda. 4. ... agenda. 4. Any other business. Any items not already on the agenda but which need to be dealt with  or may be called for at the start by the chairman. 5. Date, time an...

Ngày tải lên: 21/06/2014, 10:20

... 13031 planning guidelines 130 presentation equipment 55 social programmes 55 speakers 55 sponsorship 54 travel arrangements 54 confidential information 12021 consultancy 5 9 advantages of using 8 and ... the credibility battle. l Expert advice  have expert advise available to deflect the media in the early stages. l Answers  prepare answers to (potentially damaging) q...

Ngày tải lên: 21/06/2014, 10:20