Public relations a practical guide to the basics 3 docx

... 145 Contents Public relations – a practical guide 4 Sympathy The role here for public relations is to promote understanding and knowledge of the facts about a set of circumstances or a situation in such a ... successfully. Interest Public relations also has a role to play in generating public interest in a particular situation, or set of circumstances, th...

Ngày tải lên: 21/06/2014, 10:20

... consultancy has no parental ties, but may have links with, or be part of, a larger group. It may also have a 31 9(02).p65 13/ 06/00, 12:227 Public relations – a practical guide 10 3 Ethics and the ... penalty clauses. 31 9(04).p65 13/ 06/00, 12:2518 Public relations – a practical guide 12 and television). It is part of civil law and can result in an action for...

Ngày tải lên: 21/06/2014, 10:20

... where they are, visit them to find out their range of services, and get a price list. 31 9(07).p65 13/ 06/00, 12 :30 30 Public relations – a practical guide 32 Desktop publishing Much design work today ... such as Ad-line, PR Week, Campaign or Photography Today, may also provide useful names and contacts, as may the Royal Photographic Society in London  which may also be a...

Ngày tải lên: 21/06/2014, 10:20

... of delegates can vary from perhaps 150 at the bottom of the scale to several thousand at the top end. The average attendance is usually around the 35 0450 mark. Dates and seasons Most major conferences ... 12 :32 49 Public relations – a practical guide 42 Characteristics Large exhibitions and trade fairs have the same general characteristics. They take place at well-...

Ngày tải lên: 21/06/2014, 10:20

... Chapel in Rome, and many other notable European Renaissance painters enjoyed wealthy patronage from the aristocracy and the church. 31 9( 13) .p65 13/ 06/00, 12:4960 Public relations – a practical ... Motor Manufacturers & Trades: the Motor Show; l the Royal Agricultural Society: the Royal Show; l the Evening Standard: BAFTA Awards. Arts and culture The arts have al...

Ngày tải lên: 21/06/2014, 10:20

... to deal with such a situation, and then dealing with it well, is the key. It can be done, and done in such a way as to turn the situation to advantage; at the very least to limit any damage to ... Public relations – a practical guide 76 What is crisis management? Crisis management is the ability to cope, with any emergency situation that may arise in such a...

Ngày tải lên: 21/06/2014, 10:20

... resources. 31 9(18).p65 13/ 06/00, 12: 539 3 Public relations – a practical guide 90 Each page has a location or address showing how to get to the particular page. This is made up of the host address and ... conversations  the least accurate but sometimes indicative. Analysis The analyst (that is the PRO) then has to examine all the material collected, analys...

Ngày tải lên: 21/06/2014, 10:20

... libellous a statement must be said to be: l defamatory; l false unless proved to the contrary; l understood to refer to the plaintiff; l made known to at least one person other than the plaintiff. 31 9 ... shall automatically be deemed to be acceptances of these terms and conditions whether or not any acknowledgement to this effect is signed. The Headings to the p...

Ngày tải lên: 21/06/2014, 10:20

... to or attached to the agenda. 4. Any other business. Any items not already on the agenda but which need to be dealt with  or may be called for at the start by the chairman. 5. Date, time and venue ... dealt with, or is not on the agenda. 3. Agenda items The main part of any minutes. The title of each item discussed should be the same as the relevant agenda item. 31 9...

Ngày tải lên: 21/06/2014, 10:20

... held by all concerned. l Check and update plans at regular intervals. 31 9 app 15.p65 13/ 06/00, 13: 08142 145 Index acceptance 3 advertising agency 5, 7 agenda, format 137 agreement 26, 117 23 appointment ... the credibility battle. l Expert advice  have expert advise available to deflect the media in the early stages. l Answers  prepare answers to (potentially damaging) qu...

Ngày tải lên: 21/06/2014, 10:20