Customers Viewing Concepts Every Manager Needs to Know 1 pptx
Customers Viewing Concepts Every Manager Needs to Know_1 pptx
... Marketing 15 1
Retailers and Vendors 15 4
Sales Force 15 7
Sales Promotion 16 0
Segmentation 16 2
Selling 16 4
Service 16 7
Sponsorship 16 9
Strategy 17 1
Success and Failure 17 5
Suppliers 17 6
Target Markets 17 7
Technology ... Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-4 71- 26867-4
1. Marketing...
Customers Viewing Concepts Every Manager Needs to Know_2 pptx
... important as it is to watch your competitors, it is more im-
portant to obsess on your customers. Customers, not competitors,
determine who wins the war. Most markets are plagued by too many
fishermen ... David-
son motorcycle owners rarely switch to another brand. Nor do Apple
Macintosh users want to switch to Microsoft.
A well-known brand fetches extra pennies. The aim of brandin...
Customers Viewing Concepts Every Manager Needs to Know_3 pptx
... competitors.
Some customers are profitable but tough. They can be a bless-
ing. If you can figure out how to satisfy your toughest customers, it
will be easy to satisfy the rest.
Pay attention to customer ... satisfy your customers. Being satisfied is
no longer satisfying. Companies always lose some satisfied customers.
These customers switch to competitors who can satisfy them mo...
Customers Viewing Concepts Every Manager Needs to Know_5 pptx
... stock three times a day in re-
sponse to orders from individual store managers of what they
expect to sell in the next few hours. 7-Eleven not only trains
its store operators to capture customer ... ads, coupons, samples, and information to re-
questing or targeted customers.
• You can customize offerings, services, and messages to indi-
vidual customers.
• You can substantially...
Customers Viewing Concepts Every Manager Needs to Know_6 doc
... unless
the customer flies within two months.
Companies should reward their loyal customers. Too often,
however, companies give a better deal to new customers than to their
old customers. Thus a ... to Z
•Suppose product is 1 and place is 0. How much is 1 ×0?
Answer = 0.
•Suppose product is 1 and place is 1. How much is 1 1?
Answer = 3.
One selects marketing tools that are a...
Customers Viewing Concepts Every Manager Needs to Know_7 pot
... Percentage of new customers to average number of cus-
tomers.
• Percentage of lost customers to average number of cus-
tomers.
• Percentage of win-back customers to average number of
customers.
• Percentage ... competitors.
Johnson & Johnson prefers to prioritize its goals: Its first re-
sponsibility is to its customers, its second to its employees, its
third to its...
Marketing insights from a to z 80 concepts every manager needs to know
... Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-4 71- 26867-4
1. Marketing. I. Title.
HF5 415 .K6 312 7 2003
658.8—dc 21 2002 014 903
Printed in the ... 12 8
Organization 13 0
Outsourcing 13 1
Performance Measurement 13 3
Positioning 13 5
Price 13 8
Products 14 0
Profits 14 2
Public Relations 14 5
Quality...
Philip kotler marketing insights from a to z 80 concepts every manager needs to know 2003
... Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-4 71- 26867-4
1. Marketing. I. Title.
HF5 415 .K6 312 7 2003
658.8—dc 21 2002 014 903
Printed in the ... your company also has to raise
money from investors. As a result you need to know how to market to
investors. You also want to attract talent to you...
Tài liệu Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know ppt
...
Markets 12 1
Media 12 3
Mission 12 4
New Product Development 12 6
Opportunity 12 8
Organization 13 0
Outsourcing 13 1
Performance Measurement 13 3
Positioning 13 5
Price 13 8
Products 14 0
Profits 14 2
Public ... Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-4 71- 26867-4
1. Marketing. I. Title.
HF5...
Tài liệu 10 PRINCIPLES EVERY MANAGER NEEDS TO KNOW ABOUT PROJECT MAMAGEMENT doc
... Determine project objectives
At least 1 for each team member
Frequent reminders of what trying to
accomplish
1
10 PRINCIPLES
EVERY MANAGER NEEDS TO
KNOW ABOUT
PROJECT MAMAGEMENT
8
Principle ...
twists, and turns will come. You have to
enjoy the challenge and feel confident I your
ability to stay the ride through to the end.
Like the turtle, project managers ma...
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