Inside Steve''''''''s Brain Leander Kahney 11 pot
Inside Steve''''s Brain Leander Kahney_11 pot
... was already one of
their trademarks.
On October 23, 2001, about five weeks after the events
of 9 /11, Jobs introduced the finished product at a special
event at Apple’s HQ. “This is a major, major ... think about it.
After the meeting, Jobs began market testing several
alternative names on people inside and outside the
company whom he trusted. “He was throwing out a whole
lot of names,” sai...
Inside Steve''''s Brain Leander Kahney_8 pdf
... a host of other A-list companies. It
was the third year in a row that Apple had earned the top
spot.
5
Apple has brought to market a steady stream of
innovations, including three of perhaps the ... interviews with senior
Apple executives before reaching Jobs. Immediately, Jobs
put her on the spot: “He told me my background wasn’t
suitable for the position. Sun is a good place, he said, but
‘S...
Inside Steve''''s Brain Leander Kahney_12 pptx
... Apple Does It,” by Lev Grossman, Time, Oct. 16,
2005.
(www.time.com/time/magazine/article/0,9171 ,111 8384,00.html)
29 Jonathan Ive interview, by Marcus Fairs.
30 “Radical Craft.”
31 Jonathan Ive ... $740
million.
9 Amelio with Simon, On the Firing Line, p. 200.
10 Ibid., p. 198.
11 Apple’s World Wide Developers Conference, May 11,
1998.
12 Don Norman, personal interview, October 2006.
13...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot
... (USA) Inc.
Copyright © Leander Kahney, 2008
All rights reserved
Library of Congress Cataloging-in-Publication Data
Kahney, Leander.
Inside Steve’s brain / Leander Kahney.
p. cm.
Includes ... division of Pearson Australia Group
Pty Ltd) • Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel
Park, New Delhi - 110 017, India • Penguin Group (NZ), 67 Apollo Drive,
Rosed...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx
... couldn’t figure this
out. If I couldn’t figure this out how could our customers
figure this out?”
11
One engineer I interviewed who worked at Apple in the
mid-1990s remembers seeing a poster-cum-flow-chart
pinned ... internet—much more
so than anything else around. Better than anything Apple
had done, better than NT, and potentially better than what
Sun had,” Amelio wrote.
4
During negotiat...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot
... what was their best
experience with customer service, anywhere. Most
a lot of brainstorming sessions,” explained one insider.
“Products at Apple happen very organically. There [are] lots
of meetings, ... Cornell
Engineering Magazine. “The iPod’s a great example of
Jon seeing a piece of technology’s potential: that very, very
small form-factor hard drive.”
Chapter 7
Case Study: How It All Came...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf
... “Market
research for Steve Jobs is the right hemisphere talks to the
left hemisphere.”
11
Lessons from Steve
• Be a despot. Someone’s got to make the call. Jobs
is Apple’s one-man focus group. It’s not ... half a dozen different
places.
To simplify things, Jobs ordered as many settings as
Chapter 2
Despotism: Apple’s One-Man Focus
Group
“We made the buttons on the screen look so good
you’ll...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx
... sixty-second spot
never showed the Mac, nor any computer, but the message
was clear: the Mac would free downtrodden computer
users from the hegemony of IBM.
Apple’s board of directors was shown the spot ... more
guards are stationed at opposing corners of the rectangular
booth, monitoring the sides. Everything inside the curtain is
also wrapped, including the tops of the display stands.
Eve...
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