Inside Steve''''''''s Brain Leander Kahney 8 pdf

... Take the Mac and the Apple II. By the mid-1 980 s, the Apple II was the PC industry’s most successful computer, with a 17 percent market share in 1 981 . But when the Mac came out three years later, ... of Apple’s sales reps gather for a few days, typically at Apple’s Cupertino HQ. In 2000, about 180 reps were sitting in Apple’s Town Hall auditorium waiting for a pep talk from their leader. A...

Ngày tải lên: 21/06/2014, 10:20

Ngày tải lên: 21/06/2014, 10:20

... compatible—Plug and Play— Chapter 8 Total Control: The Whole Widget “I’ve always wanted to own and control the primary technology in everything we do.” —Steve Jobs In 1 984 , Steve Jobs’s baby—the first ... Apple’s ballooning revenues. Apple is on track to sell more than 200 million iPods by the end of 20 08 and 300 million by the close of 2009. Some analysts think the iPod could sell 500...

Ngày tải lên: 21/06/2014, 10:20

... old pro,” by Brent Schlender and Steve Jobs, Fortune, Nov. 9, 19 98. (money.cnn.com/magazines/fortune/fortune_archive/19 98/ 11/09/25 088 0/index.htm) 22 “Steve’s Job: Restart Apple.” 23 Jim Oliver, ... 19 98. 18 “Here’s to the Crazy Ones: The Crafting of ‘Think Different,’ ” by Lee Clow and the Team at TBWA/Chiat/Day. (http://www .electric- escape.net/node/565) 19 Sculley, Odyssey, p. 1...

Ngày tải lên: 21/06/2014, 10:20

... Times. 5 John Sculley, Apple’s CEO from 1 983 to 1993, said Jobs concentrated as much on what was left out as on the stuff that was included. ... fruitlessly trying to develop a modern version of the Macintosh operating system. Since its debut in 1 984 , the old Mac OS had turned into a bloated, unstable patchwork of code. It had become a nightmare ... Macromedia. It worked—eventually. Micros...

Ngày tải lên: 21/06/2014, 08:20

... Take the Mac and the Apple II. By the mid-1 980 s, the Apple II was the PC industry’s most successful computer, with a 17 percent market share in 1 981 . But when the Mac came out three years later, ... for its design. But it was not a hit with consumers. It sold poorly. Apple had hoped for sales of 80 0,000 the first year, but shifted less than 100,000 units. A year after its introduction,...

Ngày tải lên: 21/06/2014, 08:20

... Congress Cataloging-in-Publication Data Kahney, Leander. Inside Steve’s brain / Leander Kahney. p. cm. Includes bibliographical references and index. eISBN : 9 78- 1-4406-3257-0 1. Jobs, Steven, 1955- ... Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England First published in 20 08 by Portfolio, a member of Penguin Group (USA) Inc. Copyright © Leander Kahney, 20 08...

Ngày tải lên: 21/06/2014, 08:20

... quarter of 2007, Apple reported a record profit of $81 8 million, while Dell, which sells more than five times as many machines, earned only $2 .8 million in profit. Yes, a big chunk of Apple’s profit ... Jobs, who put in long, grueling hours. “I’d never been so tired in my life,” Jobs told Fortune in 19 98. “I’d come home at about ten o’clock at night and flop straight into bed, then haul m...

Ngày tải lên: 21/06/2014, 08:20

... crazy ones.” The spot began with a tag line taken from another, discarded ad: “Why 1 984 won’t be like ‘1 984 ’ ”—a reference to George Orwell’s dystopian novel. It was too good a line to just throw ... advertising as news.” 16 The “1 984 ” ad is typical of Jobs. It was bold and brash, and unlike any other commercial of its time. Instead of a straightforward product presentation, “1 984 ” was...

Ngày tải lên: 21/06/2014, 08:20