... is based on the media they read and watch, since this also automatically indicates which advertising media to use. Existing customers are a useful resource, because analysing their characteristics ... of Co-opetition. Timothy Chan, Chairman of Shanghai-based computer games manufacturer Shanda Entertainment, operates in a culture where pirating software is rife. Software pirating was a ... Radar see page 27 On the other hand, apparent competitors can become co-operators in certain circumstances, transforming rivals into partners and threats into opportunities, using the idea...