Fourtoutici Enterprise Marketing Management 2 potx
Fourtoutici Enterprise Marketing Management_2 potx
... components come into play when different opportunities 30 ENTERPRISE MARKETING MANAGEMENT 60 55 50 45 40 35 30 25 20 15 10 0 .22 0 .27 0. 32 0.37 0. 42 0.47 %Saying Very Important Correlation between Applies ... func- tional benefits, or brand attributes, they’re not all created equal (see Figure 2. 3). 22 ENTERPRISE MARKETING MANAGEMENT Cost-of-entry purchase intent drive...
Ngày tải lên: 21/06/2014, 06:20
Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons
... components come into play when different opportunities 30 ENTERPRISE MARKETING MANAGEMENT 60 55 50 45 40 35 30 25 20 15 10 0 .22 0 .27 0. 32 0.37 0. 42 0.47 %Saying Very Important Correlation between Applies ... quality FIGURE 2. 8 Regular Beer Brand Architecture 4 ENTERPRISE MARKETING MANAGEMENT what are often creative exercises. It’s this discipline that is at the heart o...
Ngày tải lên: 07/02/2013, 09:52
Fourtoutici Enterprise Marketing Management_4 doc
... architecture, as 80 ENTERPRISE MARKETING MANAGEMENT Identify Need Brand Touch Points (Illustrative) Emotional (1) Emotional (2) Functional (1) Functional (2) Attribute (1) Attribute (2) Functional ... (3) TV Radio Print Outdoor Online/Email Telemarketing In Store Direct Sales Call Center Direct Marketing Attribute (2) Functional (2) Emotional (1) Functional (3) Attribute (3) Emot...
Ngày tải lên: 21/06/2014, 06:20
Fourtoutici Enterprise Marketing Management_9 pptx
... COS/Rev 1 4% $ 22 ,500 $ 3,750 $ 22 ,500 23 % 2 7% $ 19,000 $ 4,750 $ 9,500 13% 2 7% $ — $ — $ no cost 0% 2 7% $ 4,000 $ 1,333 $ 2, 000 1% 2 7% $ 3,000 $ 300 $ 1,500 1% 11 7% $ 50,613 $ 2, 025 $ 4,601 ... with the way your customer thinks. 20 2 ENTERPRISE MARKETING MANAGEMENT FIGURE 10.4 Leading Indicators of Performance a. Create the marketing investment program marketi...
Ngày tải lên: 21/06/2014, 06:20
Global Warming, Natural Hazards, and Emergency Management - Chapter 2 potx
... January 14, 20 08. 2. Science 313, no. 5789 (August 18, 20 06): 927 28 . 3. Research by Headwaters Economics, Headwaterseconomics.org; personal conversations with Ray Rasker, December 20 07. 4. ... November, December 20 07; January 20 08. 11. Personal conversation with Dave Welz. © 20 09 by Taylor & Francis Group, LLC GLOBAL WARMING, NATURAL HAZARDS, AND EMERGENCY MANAGEMENT...
Ngày tải lên: 18/06/2014, 22:20
Energy Technology and Management Part 2 potx
... 28 6.14 UNI 83.50 26 5 .28 384.96 25 1.95 27 0.96 28 1.65 EXP 105.04 23 8.69 327 .07 25 7 .23 27 7.64 28 1. 02 PAR 103.89 23 9.39 338.50 24 1.89 26 0.80 25 5.76 η D DET 92. 35 87.63 85.78 87.47 90.18 89 .21 UNI 73.94 ... PAR η P C-PSM 25 .41 28 .75 29 .73 28 .13 Scheme-1 24 .91 27 .28 27 .53 26 .47 Scheme -2 -20 . 82 17. 52 21.10 16.48 η T/P C-PSM 34.63 41.18 43.01 3...
Ngày tải lên: 19/06/2014, 10:20
Integrated Waste Management Volume I Part 2 potx
... Integrated Waste Management – Volume I 60 4. The solid waste management in Puglia With the Commissary Decree nr. 29 6 /20 02, based on the Italian Legislative Decree 22 /1997 that was at ... waste management Plan to be approved in 20 11. Basically, above mentioned Decrees (29 6 /20 02 and 187 /20 05) require the: a. development of “source separation” schemes with the targe...
Ngày tải lên: 19/06/2014, 14:20
Supply Chain Management Part 2 potx
... et al. (20 06); (b) Melton (20 05); (c) Tang (20 06); (d) Christopher & Peck (20 04); (e) Iakovou et al. (20 07); (f) Zhu et al. (20 08); (g) Gottberg et al. (20 06); (h) Bowen et al. (20 01); (i) ... pp. 21 1 -22 5 Agarwal, A.; Shankar, R. & Tiwari, M. (20 07). Modeling agility of supply chain. Industrial Marketing Management, Vol. 36, No. 4, pp. 443-457 Anand, G. & Kodal...
Ngày tải lên: 19/06/2014, 21:20