Amacom Franchising And Licensing 13 docx

... convey and maintain the branding message(s)? • Promotion and marketing strategies for the brand(s) • Brand merchandising opportunities (clothing, etc.) • Co-branding and brand-extension licensing • ... and have enough loyalty to carry over into other industries and applications. 2. Build in checks and balances both operationally and contractually. All brand licensing, co-bran...

Ngày tải lên: 20/06/2014, 18:20

... regarding food safety, handling, and security to the impact on travel and tourism to worker docu- mentation and privacy issues to the transfer and handling of funds in inter- national franchising transactions. ... assignment of leases, and other key 105 10376$ $CH7 10-24-03 09:37:38 PS 85 FEDERAL AND STATE REGULATION OF FRANCHISING Related Federal and State Laws Affecting F...

Ngày tải lên: 21/06/2014, 04:20

... Issues and Opportunities. This section should sum- marize the principal opportunities and threats, strengths and weaknesses, and issues and concerns that affect the franchisor’s products and services, as ... programs and strategies. This section should describe the fran- chisor’s current products and services, the size and growth of its market- place, a profile of its current...

Ngày tải lên: 21/06/2014, 04:20

... identity, 13 Trademark Law Revision Act of 1988 (TLRA), 138 139 trademark(s), 12, 13, 37, 52, 61, 69, 78, 110–111, 135 –146 definition of, 135 dilution of, 144 infringement of, 143–144 and international ... international franchising, 220 international protection of, 139 –140 and the Internet, 160 maintaining rights in, 140–143 in operating manual, 26 registration of, 137 139 re...

Ngày tải lên: 21/06/2014, 04:20

... develop and execute an auto- mated multi-step marketing process and follow-up system and not expect success with a haphazard advertising strategy and index card—driven follow-up system. 8. Reality and ... laws and import restrictions; tax laws and applicable treaties; repatriation and immigration laws; trademark registration re- quirements; availability and protection polici...

Ngày tải lên: 21/06/2014, 09:20

... legislate and mandate trust, integrity, and leadership? Will new laws and stock exchange guidelines truly restore public confidence in the markets and get directors and officers fo- cused on the standards ... systems and procedures for better communications by and among the board and its appointed executives; the board and the shareholders; the executives and the em- ployees...

Ngày tải lên: 21/06/2014, 09:20

... furnishings, and signs; periodic painting, redecorating and remodeling, and the frequency of such painting, redecorating, and remodeling, use of signs, banners, graphics, emblems, lettering, and logos; and ... outsourcing, the demand for branded products and services, and the desire to enhance the captive customer’s ex- perience have all opened up new doors and opportunities...

Ngày tải lên: 20/06/2014, 18:20

... accounting and legal fees, license and permit fees, and any other costs and expenditures should be disclosed. The disclosure should include to whom such payments are made, under what general terms and ... (although insubstantial) ,and mutual advertising and soliciting by the franchisor and the franchisee ❒ Volume discounts attained by a system of distributors and subdistribut...

Ngày tải lên: 20/06/2014, 18:20

... and equipment specifications and volume discounts, standard construction, building and interior design plans, and grand opening promotion and adver- tising assistance. The quality and extent of the training ... obligation to maintain and enforce quality control standards with its employees and vendors; the obligation to comply with all applicable employment laws, health and s...

Ngày tải lên: 20/06/2014, 18:20

... experience and relationships with the local and regional real estate and financial communities, have capital and management resources, and language and communications capabilities. They should ... programs. It often takes time for another culture to absorb and welcome your products and services and begin respecting and recognizing your brand. Other factors influencing 10376...

Ngày tải lên: 20/06/2014, 18:20