John wiley sons data mining techniques for marketing sales 13 docx
John wiley sons data mining techniques for marketing sales_20 pptx
... deviation, 132 , 138 standardized values, 129 133 sum of values, 137 138 time series analysis, 128–129 truncated data, 162 variance, 138 z-values, 131 , 138 statistical regression techniques, ... Business Modeling and Data Mining, 60 Data Preparation for Data Mining, 75 470643 bindex.qxd 3/8/04 11:08 AM Page 619 C Index 619 calculations, probabilities, 133 135 c...
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John wiley sons data mining techniques for marketing sales_2 pptx
... analyzing data on the information. can provide value. into actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts ... of data mining in practice. Figure 2.1 shows the four stages: 1. Identifying the business problem. 2. Mining data to transform the data into actionable information. 3....
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John wiley sons data mining techniques for marketing sales_4 pdf
... before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. Directed data mining ... California based on data that excludes calls to Los Angeles. Step Six: Transform Data to Bring Information to the Surface Once the data has been assembled and major data p...
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John wiley sons data mining techniques for marketing sales_5 pdf
... (as a line) on the same chart for stop reasons associated with a particular marketing effort. 470643 c04.qxd 3/8/04 11:10 AM Page 113 Data Mining Applications 113 The bizocity score is generated ... messages are most appropriate for each one. Even a customer with low scores for every offer has higher scores for some then others. In Mastering Data Mining (Wiley, 1999),...
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John wiley sons data mining techniques for marketing sales_6 ppt
... in several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process- ing power. ■■ Data mining assumes dependency ... most recent customers for the challenger, and every- one else for the champion. ■■ Use the customers with telephone numbers for the telemarketing cam- paign; everyone else fo...
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John wiley sons data mining techniques for marketing sales_8 ppt
... test set to see how well it performs. 7. Apply the model generated by the network to predict outcomes for unknown inputs. Fortunately, data mining software now performs most of these steps auto- matically. ... and learn from data mimics, in some sense, our own ability to learn from experience. This ability is useful for data mining, and it also makes neural networks an excit...
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John wiley sons data mining techniques for marketing sales_12 doc
... applied to data. These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques. 470643 c11.qxd 3/8/04 11:17 AM Page 355 Automatic Cluster ... Islands of Simplicity In Chapter 1, where data mining techniques are classified as directed or undi- rected, automatic cluster detection is described as a tool for undire...
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John wiley sons data mining techniques for marketing sales_13 docx
... calculation for these customers, paying par- ticular attention to the role of censoring. When looking at customer data for hazard calculations, both the tenure and the censoring flag are needed. For ... the data speak instead of finding a special function to speak for it. Empirical hazard probabilities simply let the historical data determine what is likely to happen, without...
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John wiley sons data mining techniques for marketing sales_19 potx
... Choosing a Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and on the data available for analysis. ... to build the data mining team and secure sponsorship for a data mining pilot. The successful efforts crossed corporate boundaries to involve people from both...
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