John wiley sons data mining techniques for marketing sales 12 doc
John wiley sons data mining techniques for marketing sales_20 pptx
... discussed, 7 Data Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse Toolkit (Ralph Kimball), 474 data warehousing customer patterns, 5 for decision support, 13 discussed, 4 database ... detection, 371–372 documentation data mining, 536–537 historical data as, 61 dumping data, flat files, 594 E EBCF (existing base churn forecast), 469 economic...
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John wiley sons data mining techniques for marketing sales_2 pptx
... analyzing data on the information. can provide value. into actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts ... of data mining in practice. Figure 2.1 shows the four stages: 1. Identifying the business problem. 2. Mining data to transform the data into actionable information. 3....
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John wiley sons data mining techniques for marketing sales_4 pdf
... before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. Directed data mining ... California based on data that excludes calls to Los Angeles. Step Six: Transform Data to Bring Information to the Surface Once the data has been assembled and major data p...
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John wiley sons data mining techniques for marketing sales_5 pdf
... scales for each change. In the previous 470643 c05.qxd 3/8/04 11:11 AM Page 127 The Lure of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data ... Old Young Old +4.2% of 12, 747 & 12, 836 #4 3.4% of 12, 321 1.9% of 12, 452 & 12, 379 +3.3% of 12, 353 & 12, 158 & 12, 754 #3 #5 #6 Difference...
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John wiley sons data mining techniques for marketing sales_6 ppt
... in several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process- ing power. ■■ Data mining assumes dependency ... most recent customers for the challenger, and every- one else for the champion. ■■ Use the customers with telephone numbers for the telemarketing cam- paign; everyone else fo...
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John wiley sons data mining techniques for marketing sales_8 ppt
... test set to see how well it performs. 7. Apply the model generated by the network to predict outcomes for unknown inputs. Fortunately, data mining software now performs most of these steps auto- matically. ... and learn from data mimics, in some sense, our own ability to learn from experience. This ability is useful for data mining, and it also makes neural networks an excit...
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John wiley sons data mining techniques for marketing sales_12 doc
... applied to data. These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques. 470643 c11.qxd 3/8/04 11:17 AM Page 355 Automatic Cluster ... Islands of Simplicity In Chapter 1, where data mining techniques are classified as directed or undi- rected, automatic cluster detection is described as a tool for undire...
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John wiley sons data mining techniques for marketing sales_13 docx
... business for a moment and consider life tables, which describe the probability of someone dying at a particular age. Table 12. 1 shows this data, for the U.S. pop- ulation in 2000: Table 12. 1 Hazards ... 0.02% 15–19 yrs 0.07% 20–24 yrs 0.10% 25–29 yrs 0.10% 30–34 yrs 0 .12% 470643 c12.qxd 3/8/04 11:17 AM Page 412 412 Chapter 12 The biggest assumption in the proportional ha...
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John wiley sons data mining techniques for marketing sales_19 potx
... Choosing a Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and on the data available for analysis. ... to build the data mining team and secure sponsorship for a data mining pilot. The successful efforts crossed corporate boundaries to involve people from both...
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- data mining techniques for marketing sales and customer relationship management ebook
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- data mining techniques for marketing sales and customer relationship management
- data mining techniques for marketing sales and customer relationship management pdf
- data mining techniques for marketing sales