John wiley sons data mining techniques for marketing sales 8 ppt
John wiley sons data mining techniques for marketing sales_20 pptx
... management, 18 bad data formats, data transformation, 28 balance transfer programs, industry revolution, 18 balanced datasets, model sets, 68 balanced sampling, 68 bathtub hazards, 397–3 98 behaviors ... descriptive models, 78 directed models, 78 79 estimators, 79 81 building, 8, 77 comparing, using lift ratio, 81 82 deploying, 84 85 model sets balanced datasets...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_2 pptx
... 2. Mining data to transform the data into actionable information. 3. Acting on the information. 4. Measuring the results. business opportunities Act where analyzing data on the information. ... can provide value. into actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts to complete...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_4 pdf
... c03.qxd 3 /8/ 04 11:09 AM Page 86 86 Chapter 3 before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining ... California based on data that excludes calls to Los Angeles. Step Six: Transform Data to Bring Information to the Surface Once the data has been assembled and major dat...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_5 pdf
... messages are most appropriate for each one. Even a customer with low scores for every offer has higher scores for some then others. In Mastering Data Mining (Wiley, 1999), we describe how this ... c04.qxd 3 /8/ 04 11:10 AM Page 109 Data Mining Applications 109 Start Tracking Customers before They Become Customers It is a good idea to start recording information about prospe...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_6 ppt
... Champion 43,200 85 6 ,80 0 900,000 43, 380 85 6,620 – 180 180 Challenger 5,000 95,000 100,000 4 ,82 0 95, 180 180 – 180 TOTAL 48, 200 951 ,80 0 1,000,000 48, 200 951 ,80 0 OVERALL PROPORTION 4 .82 % 95. 18% The expected ... 95,000 45,900 85 4,100 5.09% 5,090 94,910 45 ,81 0 85 4,190 1.59 0.09 0. 18 0.01 1 .86 17.23% 16.91% 5,000 95,000 46 ,80 0 85 3,200 5. 18% 5, 180 94 ,82 0 4...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_8 ppt
... 0. 582 82 0.00042 -0.29771 -0.19472 - 0.76719 -0. 988 88 -0.22200 -0.73107 -0.24434 -0.0 482 6 -0.35 789 0.73920 -0.33192 0.57265 0.33530 -0.42 183 0.4 981 5 1 0.0000 1923 0.53 28 Plumbing_Fixtures ... 0.53 28 0.3333 1.000 0.0000 0.5263 0.2593 0.0000 0.4646 0.2160 0.0000 -0.23057 -0.21666 -0.497 28 0. 488 54 -0.24754 -0.262 28 0.53 988 -0.53040 -0...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_12 doc
... These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques. 470643 c11.qxd 3 /8/ 04 11:17 AM Page 355 Automatic Cluster Detection ... can be used for all sorts of things. In another example, a long-distance company developed customer 470643 c10.qxd 3 /8/ 04 11:16 AM Page 3 48 470643 c11.qxd 3 /8/ 04 11:17 AM Page...
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John wiley sons data mining techniques for marketing sales_13 docx
... 470643 c12.qxd 3 /8/ 04 11:17 AM Page 387 Hazard Functions and Survival Analysis in Marketing 387 100% 90% 80 % 70% 60% 50% 40% 30% 20% 10% 0% 0 12 24 36 48 60 72 84 96 1 08 120 High End ... 0.1628x + 1.1493- 0.1628x + 1.1493 RR 22 = 0.9 98= 0.9 98 y = 1.0404ey = 1.0404e -0.1019x-0.1019x RR 22 = 0.9633= 0.9633 0% 10% 20% 30% 40% 50% 60% 70% 80 % 90% 100% 1 2...
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John wiley sons data mining techniques for marketing sales_19 potx
... Choosing a Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and on the data available for analysis. ... whopping $13,1 78. 90. 470643 c 18. qxd 3 /8/ 04 11:31 AM Page 609 Putting Data Mining to Work 609 common themes emerge. At each company there was someone responsib...
Ngày tải lên: 21/06/2014, 04:20
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