John wiley sons data mining techniques for marketing sales 6 ppt
John wiley sons data mining techniques for marketing sales_20 pptx
... asking, 67 68 data marts, 485, 491–492 data selection contents of, outcomes of interest, 64 data locations, 61 62 density, 62 63 history of, determining, 63 scarce data, 61 62 variable ... data correction, 72–74 data exploration, 64 68 data mining process, 54–55 data selection, 60 64 data transformation, 74– 76 data translation, 56 60 learning sources trut...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_2 pptx
... 2. Mining data to transform the data into actionable information. 3. Acting on the information. 4. Measuring the results. business opportunities Act where analyzing data on the information. ... can provide value. into actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts to complete...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_4 pdf
... Page 86 86 Chapter 3 before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. ... penetration. 47 064 3 c04.qxd 3/8/04 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, that many of the...
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John wiley sons data mining techniques for marketing sales_5 pdf
... proportion (as a line) on the same chart for stop reasons associated with a particular marketing effort. 47 064 3 c04.qxd 3/8/04 11:10 AM Page 113 Data Mining Applications 113 The bizocity score ... scales for each change. In the previous 47 064 3 c05.qxd 3/8/04 11:11 AM Page 127 The Lure of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much o...
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John wiley sons data mining techniques for marketing sales_6 ppt
... 94,910 45,810 854,190 1.59 0.09 0.18 0.01 1. 86 17.23% 16. 91% 5,000 95,000 46, 800 853,200 5.18% 5,180 94,820 46, 620 853,380 6. 25 0.34 0 .69 0.04 7.33 0 .68 % 0 .60 % 5,000 95,000 47,700 852,300 5.27% ... 1,850.2 523.1 4,187.7 1, 362 –110 –1,252 1,002.3 23.2 374.1 KINGS 6, 257.9 1, 769 .4 14, 163 .7 3,515 –3 76 –3,139 1,974.5 80.1 69 5 .6 NASSAU 4,251.1 1,202.0 9 ,62 1.8 –1,1...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_8 ppt
... 1.000 0.0000 0.5 263 0.2593 0.0000 0. 464 6 0.2 160 0.0000 -0.23057 -0.2 166 6 -0.49728 0.48854 -0.24754 -0. 262 28 0.53988 -0.53040 -0.53499 0.35250 -0.52491 0. 861 81 input constant ... freely. 47 064 3 c07.qxd 3/8/04 11: 36 AM Page 2 26 2 26 Chapter 7 Feed-Forward Neural Networks A feed-forward neural network calculates output values from input values, as shown...
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John wiley sons data mining techniques for marketing sales_12 doc
... the centroid of all the data points weighted by its responsibilities for each point. Thicker arrows indicate higher weights. 47 064 3 c11.qxd 3/8/04 11:17 AM Page 366 366 Chapter 11 Gaussian ... data. These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques. 47 064 3 c11.qxd 3/8/04 11:17 AM Page 355 Automa...
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John wiley sons data mining techniques for marketing sales_13 docx
... 0 4 8 12 16 20 24 28 32 36 40 44 48 52 56 60 64 68 72 76 Tenure (Weeks after Start) Figure 12 .6 A subscription business has customer hazard probabilities that look like this. 47 064 3 c12.qxd 3/8/04 ... EACH AGE RANGE 35–39 yrs 0. 16% 40–44 yrs 0.24% 45–49 yrs 0. 36% 50–54 yrs 0.52% 55–59 yrs 0.80% 60 64 yrs 1. 26% 65 69 yrs 1.93% 70–74 yrs 2.97% 75–79 yrs 4. 56% 80...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_19 potx
... linkage, 369 soft clustering, 367 SOM (self-organizing map), 372 vectors, angles between, 361 – 362 weighting, 363 – 365 zone boundaries, adjusting, 380 47 064 3 c18.qxd 3/8/04 11:31 AM Page 60 6 60 6 ... Choosing a Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and o...
Ngày tải lên: 21/06/2014, 04:20
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