John wiley sons data mining techniques for marketing sales 4 pdf
John wiley sons data mining techniques for marketing sales_20 pptx
... 34 inconsistent, 593–5 94 as information, 22 metadata repository, 48 4, 49 1 47 0 643 bindex.qxd 3/8/ 04 11:08 AM Page 628 628 Index genetic algorithms case study, 44 0 44 3 crossover, 43 0 data ... 548 derived variables, 542 discussed, 542 identification, 548 ignored, 547 input, 547 with one value, 544 – 546 target, 547 with unique values, 546 – 547 weight, 548 comp...
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John wiley sons data mining techniques for marketing sales_2 pptx
... the data mining techniques discussed in this book are suitable for use in prediction so long as training data is available in the proper form. The 47 0 643 c02.qxd 3/8/ 04 11:09 AM Page 21 of Data ... USDA grades. 47 0 643 c01.qxd 3/8/ 04 11:08 AM Page 20 47 0 643 c01.qxd 3/8/ 04 11:08 AM Page 14 14 Chapter 1 Every Business Is a Service Business For companies in the se...
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John wiley sons data mining techniques for marketing sales_4 pdf
... 65% 2.167 40 % 13% 78% 1.950 50% 7% 85% 1.700 60% 5% 90% 1.500 70% 4% 94% 1. 343 80% 4% 96% 1.225 90% 2% 100% 1.111 100% 0% 100% 1.000 47 0 643 c03.qxd 3/8/ 04 11:09 AM Page 79 Data Mining Methodology ... penetration. 47 0 643 c 04. qxd 3/8/ 04 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, tha...
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John wiley sons data mining techniques for marketing sales_5 pdf
... proportion (as a line) on the same chart for stop reasons associated with a particular marketing effort. 47 0 643 c 04. qxd 3/8/ 04 11:10 AM Page 113 Data Mining Applications 113 The bizocity score ... 10, 048 5, 944 3,851 3, 549 3,311 3,0 54 1 ,49 1 1,306 1,226 1,108 4, 8 84 0 2,500 5,000 7,500 10,000 12,500 TI NO VN PE CM CP NR MV EX Stop Reason Code Number...
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John wiley sons data mining techniques for marketing sales_6 ppt
... 95,000 40 ,500 859,500 4. 55% 4, 550 95 ,45 0 40 ,950 859,050 44 .51 2.12 4. 95 0. 24 51.81 0.00% 0.00% 5,000 95,000 41 ,40 0 858,600 4. 64% 4, 640 95,360 41 ,760 858, 240 27.93 1.36 3.10 0.15 32. 54 0.00% ... 0.15 28.39 0.00% 0.00% 5,000 95,000 49 ,500 850,500 5 .45 % 5 ,45 0 94, 550 49 ,050 850,950 37.16 2. 14 4.13 0. 24 43.66 0.00% 0.00% 1 54 Chapter 5 47 0 643 c06.qx...
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John wiley sons data mining techniques for marketing sales_8 ppt
... 0 .46 46 0.2160 0.0000 -0.23057 -0.21666 -0 .49 728 0 .48 8 54 -0. 247 54 -0.26228 0.53988 -0.53 040 -0.5 349 9 0.35250 -0.5 249 1 0.86181 input constant input 0 .47 909 0.58282 0.00 042 ... (or some variation of it) is the preferred 47 0 643 c06.qxd 3/8/ 04 11:12 AM Page 210 47 0 643 c07.qxd 3/8/ 04 11:37 AM Page 243 Artificial Neural Networks 243 The approach is...
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John wiley sons data mining techniques for marketing sales_12 doc
... patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques. 47 0 643 c11.qxd 3/8/ 04 11:17 AM Page 355 Automatic Cluster Detection ... Generated from Anthropometric Data, ” International Journal of Clothing Science and Technology. Vol. 10, #5, pp 3 24- 341 . 47 0 643 c11.qxd 3/8/ 04 11:17 AM Page 3 54 3 54 Chapter 11...
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John wiley sons data mining techniques for marketing sales_13 docx
... RANGE 35–39 yrs 0.16% 40 44 yrs 0. 24% 45 49 yrs 0.36% 50– 54 yrs 0.52% 55–59 yrs 0.80% 60– 64 yrs 1.26% 65–69 yrs 1.93% 70– 74 yrs 2.97% 75–79 yrs 4. 56% 80– 84 yrs 7 .40 % 85+ yrs 15.32% A ... Hazard 0-1 yrs 1 -4 yrs 5-9 yrs 10- 14 yrs 15-19 yrs 20- 24 yrs 25-29 yrs 30- 34 yrs 35-39 yrs 40 -44 yrs 45 -49 yrs 50- 54 yrs 55-59 yrs 60- 64 yrs 65-69 yrs 70- 74 yrs A...
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John wiley sons data mining techniques for marketing sales_19 potx
... relationships, 41 3 41 5 estimation tasks, 10 forecasting, 41 5 41 6 time series neural networks, 244 – 247 non-time series data, 246 SQL data, 572–573 statistics, 128–129 of variance, 1 24 analysts, ... Choosing a Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished...
Ngày tải lên: 21/06/2014, 04:20
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