John wiley sons data mining techniques for marketing sales 4 pdf

John wiley sons data mining techniques for marketing sales_20 pptx

... 34 inconsistent, 593–5 94 as information, 22 metadata repository, 48 4, 49 1 47 0 643 bindex.qxd 3/8/ 04 11:08 AM Page 628628 Index genetic algorithms case study, 44 0 44 3 crossover, 43 0 data ... 548 derived variables, 542 discussed, 542 identification, 548 ignored, 547 input, 547 with one value, 544 – 546 target, 547 with unique values, 546 – 547 weight, 548 comparisons, 83 for ... representation, 43 2 43 3 genome, 42 4 implicit parallelism, 43 8 maximum values, of simple functions, 42 4 mutation, 43 1 43 2 neural networks and, 43 9 44 0 optimization, 42 2 overview, 42 1 42 2 resource...

John wiley sons data mining techniques for marketing sales_2 pptx

... the data mining techniques discussed in this book are suitable for use in prediction so long as training data is available in the proper form. The 47 0 643 c02.qxd 3/8/ 04 11:09 AM Page 21of Data ... USDA grades. 47 0 643 c01.qxd 3/8/ 04 11:08 AM Page 20 47 0 643 c01.qxd 3/8/ 04 11:08 AM Page 14 14 Chapter 1 Every Business Is a Service Business For companies in the service sector, information confers ... 2. Mining data to transform the data into actionable information. 3. Acting on the information. 4. Measuring the results. business opportunities Act where analyzing data on the information....

John wiley sons data mining techniques for marketing sales_4 pdf

... 65% 2.167 40 % 13% 78% 1.950 50% 7% 85% 1.700 60% 5% 90% 1.500 70% 4% 94% 1. 343 80% 4% 96% 1.225 90% 2% 100% 1.111 100% 0% 100% 1.000 47 0 643 c03.qxd 3/8/ 04 11:09 AM Page 79 Data Mining Methodology ... penetration. 47 0 643 c 04. qxd 3/8/ 04 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, that many of the data mining techniques ... improve direct marketing. This discussion is independent of the data 47 0 643 c 04. qxd 3/8/ 04 11:10 AM Page 87 Data Mining Applications in Marketing and Customer Relationship Management 4 CHAPTER...

John wiley sons data mining techniques for marketing sales_5 pdf

... proportion (as a line) on the same chart for stop reasons associated with a particular marketing effort. 47 0 643 c 04. qxd 3/8/ 04 11:10 AM Page 113 Data Mining Applications 113 The bizocity score ... 10, 048 5, 944 3,851 3, 549 3,311 3,0 54 1 ,49 1 1,306 1,226 1,108 4, 8 84 0 2,500 5,000 7,500 10,000 12,500 TI NO VN PE CM CP NR MV EX Stop Reason Code Number of Stops 0% 20% 40 % ... elaboration. 47 0 643 c 04. qxd 3/8/ 04 11:10 AM Page 109 Data Mining Applications 109 Start Tracking Customers before They Become Customers It is a good idea to start recording information about...

John wiley sons data mining techniques for marketing sales_6 ppt

... 95,000 40 ,500 859,500 4. 55% 4, 550 95 ,45 0 40 ,950 859,050 44 .51 2.12 4. 95 0. 24 51.81 0.00% 0.00% 5,000 95,000 41 ,40 0 858,600 4. 64% 4, 640 95,360 41 ,760 858, 240 27.93 1.36 3.10 0.15 32. 54 0.00% ... 0.15 28.39 0.00% 0.00% 5,000 95,000 49 ,500 850,500 5 .45 % 5 ,45 0 94, 550 49 ,050 850,950 37.16 2. 14 4.13 0. 24 43.66 0.00% 0.00% 1 54 Chapter 5 47 0 643 c06.qxd 3/8/ 04 11:12 AM Page 167Decision Trees ... 0.60% 5,000 95,000 47 ,700 852,300 5.27% 5,270 94, 730 47 ,43 0 852,570 13.83 0.77 1. 54 0.09 16.23 0.01% 0.00% 5,000 95,000 48 ,600 851 ,40 0 5.36% 5,360 94, 640 48 , 240 851,760 24. 18 1.37 2.69 0.15...

John wiley sons data mining techniques for marketing sales_8 ppt

... 0 .46 46 0.2160 0.0000 -0.23057 -0.21666 -0 .49 728 0 .48 8 54 -0. 247 54 -0.26228 0.53988 -0.53 040 -0.5 349 9 0.35250 -0.5 249 1 0.86181 input constant input 0 .47 909 0.58282 0.00 042 ... (or some variation of it) is the preferred 47 0 643 c06.qxd 3/8/ 04 11:12 AM Page 210 47 0 643 c07.qxd 3/8/ 04 11:37 AM Page 243 Artificial Neural Networks 243 The approach is similar when there are ... producemultiple output values.output 1output 3input 4 Artificial Neural Networks 221 47 0 643 c07.qxd 3/8/ 04 11:36 AM Page 221 47 0 643 c07.qxd 3/8/ 04 11:37 AM Page 239Artificial Neural Networks 239...

John wiley sons data mining techniques for marketing sales_12 doc

... patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques. 47 0 643 c11.qxd 3/8/ 04 11:17 AM Page 355Automatic Cluster Detection ... Generated from Anthropometric Data, ” International Journal of Clothing Science and Technology. Vol. 10, #5, pp 3 24- 341 . 47 0 643 c11.qxd 3/8/ 04 11:17 AM Page 3 54 3 54 Chapter 11 Unlike the traditional ... collected it can be used for all sorts of things. In another example, a long-distance company developed customer 47 0 643 c10.qxd 3/8/ 04 11:16 AM Page 348 47 0 643 c11.qxd 3/8/ 04 11:17 AM Page 378378...

John wiley sons data mining techniques for marketing sales_13 docx

... RANGE 35–39 yrs 0.16% 40 44 yrs 0. 24% 45 49 yrs 0.36% 50– 54 yrs 0.52% 55–59 yrs 0.80% 60– 64 yrs 1.26% 65–69 yrs 1.93% 70– 74 yrs 2.97% 75–79 yrs 4. 56% 80– 84 yrs 7 .40 % 85+ yrs 15.32% A ... Hazard 0-1 yrs1 -4 yrs5-9 yrs10- 14 yrs15-19 yrs20- 24 yrs25-29 yrs30- 34 yrs35-39 yrs 40 -44 yrs 45 -49 yrs50- 54 yrs55-59 yrs60- 64 yrs65-69 yrs70- 74 yrs Age (Years) Figure 12.5 The ... Tenure Data for Several Customers 5CUSTOMER CENSORED TENURE2 N 4 3 N 3 4 Y 3 5 N 2 6 Y 1 7 N 1 47 0 643 c12.qxd 3/8/ 04 11:17 AM Page 40 7Hazard Functions and Survival Analysis in Marketing 40 7...

John wiley sons data mining techniques for marketing sales_19 potx

... relationships, 41 3 41 5 estimation tasks, 10 forecasting, 41 5 41 6 time series neural networks, 244 – 247 non-time series data, 246 SQL data, 572–573 statistics, 128–129 of variance, 1 24 analysts, ... Choosing a Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and on the data available for analysis. ... whopping $13,178.90. 47 0 643 c18.qxd 3/8/ 04 11:31 AM Page 609Putting Data Mining to Work 609 common themes emerge. At each company there was someone responsible for the data mining project who...

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