Data Mining Cookbook 1 potx
Data mining cookbook (2001)
... respectability.
Another form of data mining began gaining popularity in the marketing arena in the late 19 80s and early 19 90s. A few
cutting edge credit card banks saw a form of data mining, known as data modeling, ... and CEO of MS Database Marketing, Inc., a technology-driven database marketing company
focused on maximizing the value of
Page xix
INTRODUCTION
What is da...
Data Mining: Introduction Lecture Notes for Chapter 1 Introduction to Data Mining ppt
... to Data Mining 1
Data Mining: Introduction
Lecture Notes for Chapter 1
Introduction to Data Mining
by
Tan, Steinbach, Kumar
© Tan,Steinbach, Kumar Introduction to Data Mining 8
Data Mining Tasks
Prediction ... Introduction to Data Mining 29
Challenges of Data Mining
Scalability
Dimensionality
Complex and Heterogeneous Data
Data Quality
Data Ownership and Di...
Data Mining: Data Lecture Notes for Chapter 2 Introduction to Data Mining potx
...
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Data Mining: Exploring Data Lecture Notes for Chapter 3 Introduction to Data Mining potx
... a
single pass through the data
© Tan,Steinbach, Kumar Introduction to Data Mining 1
Data Mining: Exploring Data
Lecture Notes for Chapter 3
Introduction to Data Mining
by
Tan, Steinbach, Kumar
© ... Introduction to Data Mining 22
Contour Plot Example: SST Dec, 19 98
Celsius
© Tan,Steinbach, Kumar Introduction to Data Mining 2
What is data exploration?
Key motiva...
Data Mining Cookbook_1 potx
... Value
11
Choosing the Modeling Methodology 12
Linear Regression 12
Logistic Regression 15
Neural Networks
16
Genetic Algorithms 17
Classification Trees 19
Model Life 17 7
Model Log 17 8
Summary
17 9
Part ... 99
Chapter 5: Processing and Evaluating the Model 10 1
Processing the Model 10 2
Splitting the Data 10 3
Method 1: One Model
10 8
Method 2: Two Models— Res...
Data Mining Cookbook_13 potx
... pages
9,038
10 .12 %
4 pages
5,680
6.36%
5 pages
5,277
5. 91%
6 pages
2,492
2.79%
7 pages
1, 920
2 .15 %
8 pages
1, 223
1. 37%
9 pages
1, 054
1. 18%
10 pages
1, 000
1. 12%
11 pages
822
0.92%
12 or more pages
777
0.87%
Totals
89,306
10 0%
... (Def=5)
10 0% Max
87
99%
52
75% Q3
27
95%
41
50% Med
19
90%
35
25% Q1
12
10 %
6
0% Min
1
5%
4
1%
2
Range
86
Q3
-
Q1
15
M...
John wiley sons data mining techniques for marketing sales_19 potx
... initial data
mining effort and its success.
597
470643 bindex.qxd 3/8/04 11 :08 AM Page 617
Index 617
variance, 13 8
z-values, 13 1, 13 8
survival
attrition, handling different types
of, 412 – 413 ...
Customer 1 $500 14 .9% $6. 21 $5.00
$6. 21 $5.47 88%
Customer 2 $5,000 4.9% $20.42 $5
0.00
$50.00 $18 .38 37%
Customer 3 $6,000 11 .9% $59.50 $60.00
$60.00 $33.73 56%...
Data warehuose and data mining
... cập dữ liệu.
10 5 /12 /2009
Hồi qui
Kiến trúc
13 5 /12 /2009
Qui trình khám phá tri thức KDD
5 /12 /200 917
DM là 1 bước
quan trong
trong qui trình
KDD
Knowledge
1
2
3
4
5
Data cleaning
Data warehouse
Task ... động
•
Dữ liệu tổng hợp
65 /12 /2009
Biến thời gian
9
•
Data
•
Time
•
01/ 97
•
02/97
•
03/97
•
Data for January
•
Data for February
•
Data for March
•
Data
•...
Data Mining - Chapter 2
... diện phần tử biên (outliers) và giảm
thiểu nhiễu (noisy data)
Giải pháp giảm thiểu nhiễu
Hồi quy (regression)
x
y
y = x + 1
X1
Y1
Y1’
34
2.5. Biến đổi dữ liệu
Biến đổi dữ liệu: quá trình ...
nhất quán (correct data inconsistencies)
Tích hợp dữ liệu (data integration): trộn dữ liệu (merge
data) từ nhiều nguồn khác nhau vào một kho dữ liệu
Biến đổi dữ liệu (data transform...
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