Contemporary Research in E-Marketing 10 pptx
Contemporary Research in E-Marketing_6 pptx
... putting the product into the shopping cart and moving to the checkout in order to pay for the item. In online environments, this usually involves entering personal details, billing and delivery information, ... assessing the information quality of information-intensive e-commerce environments. The WebQUAL instrument is being iteratively refined by applying and adapting it to a variety of...
Ngày tải lên: 21/06/2014, 03:20
Contemporary Research in E-Marketing_10 pptx
... compa- nies continue to be more constrained than larger companies on the Internet. Diverse low-cost methods for online advertising are available online (e.g., indexing in diverse search engines), but ... (URLs) through online and off-line media, in order to increase online visibility: placing the URL in off-line advertisements, registering the Web site with global and local search engin...
Ngày tải lên: 21/06/2014, 03:20
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx
... Balocco, Gandini, & Rangone, 2002). In the marketing literature, a variety of innovative Internet-based marketing instruments are described. In this context we define marketing instruments ... management in on-line communication? Proceedings of the 4 th Application of Internet-Based Marketing Instruments 291 Copyright © 2006, Idea Group Inc. Copying or distributing in print or ele...
Ngày tải lên: 21/06/2014, 13:20
The Field Behind the Screen: Using Netnography For Marketing Research in Online Communities pptx
... socially reinforcing consumption. Hence, marketing researchers interested in online word-of- mouth and influence may find it useful to track how tourists and minglers are socialized and “upgraded” to insiders ... corroborating, interpreting and critically evaluating this information, insights might be gained to Journal of Marketing Research Vol. XXXIX (February 2002), 61-72 12 12 “purposi...
Ngày tải lên: 23/03/2014, 03:20
Contemporary Research in E-Marketing_1 pdf
... that Contemporary Research in E-Marketing Volume 2 Sandeep Krishnamurthy University of Washington, USA Hershey • London • Melbourne • Singapore IDEA GROUP PUBLISHING Contemporary Research in E-Marketing Volume ... discuss- ing clothes. Their work could very well be the missing piece in our understand- ing of online research and is a must-read for everyone interested in u...
Ngày tải lên: 21/06/2014, 03:20
Contemporary Research in E-Marketing_2 pot
... Nazar Indiafm Allindia Mean Mapsofindia Rediff Indianinfoline Evaluation of Web Sites on Information and Entertainment Properties 29 Copyright © 2006, Idea Group Inc. Copying or distributing in print ... significant in generating positive affect in high entertainment sites. An interesting result obtained is that for some high entertainment sites (e.g., indiafm.com), the individual info...
Ngày tải lên: 21/06/2014, 03:20
Contemporary Research in E-Marketing_3 docx
... Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. Research Question 6 Table 9 reveals, in our opinion, the most interesting ... Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. DVDs. In S. Krishnamurthy (Ed.), Contemporary research...
Ngày tải lên: 21/06/2014, 03:20
Contemporary Research in E-Marketing_4 docx
... been discontinued. Innovative Mailing Instead of sending out plain brochures to corporate clients, the marketing team at Naukri.com has an innovative theme-based direct mailing. For instance, it created ... Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. 84 Swami Copyright © 2006, Idea Group Inc. Copying or distribut...
Ngày tải lên: 21/06/2014, 03:20
Contemporary Research in E-Marketing_7 pot
... strategic guide to aid in engaging, retaining, transacting, and sustaining new customers every day. References Aaker, D. A. (2002). The Internet as integrator: Fast brand building in slow growth market. ... prohibited. Key Success Factors in Building Brands Online The Internet offers the potential to gain new customers by generating product awareness, increasing market penetration, and...
Ngày tải lên: 21/06/2014, 03:20
Contemporary Research in E-Marketing_9 potx
... Building models for marketing decisions: Past present and future. International Journal of Research in Marketing, 17, 105 –126. Levin, M. (1996). Perspectives—The future of interactive marketing. ... distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. and includes the pleasure of looking at windows, trying on clothes, meeting friends,...
Ngày tải lên: 21/06/2014, 03:20