Contemporary Research in E-Marketing 9 potx

... Klein, L. R. ( 199 6). The Internet and international marketing. Sloan Management Review, 37, 60–75. Quinn, C. ( 199 9). How leading-edge companies are marketing, selling, and fulfilling over the Internet. ... prohibited. Ghosh, S. ( 199 8). Making business sense of the Internet. Harvard Business Review, March–April, 126–135. Godin, S. ( 199 9). Permission marketing: Turning strangers into fr...

Ngày tải lên: 21/06/2014, 03:20

... Klein, L. R. ( 199 6). The Internet and international marketing. Sloan Management Review, 37, 60–75. Quinn, C. ( 199 9). How leading-edge companies are marketing, selling, and fulfilling over the Internet. ... theoreti- cal point of view (Bennett, 199 7; Hamill, 199 7; Samiee, 199 8a, 199 8b). Academics are recently recognizing the need to carry out empirical research, both in B2C (Hamill...

Ngày tải lên: 21/06/2014, 13:20

... economies based on the processing of information, knowledge, and ideas (Arthur, 199 6; Gual & Ricart, 2001; Shapiro & Varian, 199 9; Tapscott, 199 7; Yoffie 199 9). This shift is important ... Zauberman, 2002). 4 In the literature switching costs were classically grouped into three categories (Guiltinan, 198 9; Klemperer, 198 7, 199 5): 1. continuity costs 2. learning costs 3. sun...

Ngày tải lên: 21/06/2014, 13:20

... composi- 46William J. Dusel, "Determining an Efficient Teaching Load in English," Illinois English Bulletin XLIII (October, 195 5), 1- 19. (This issue of the 111inois bulletin is distributed by the ... 7.04 (Sec. Mod.) Direct 22. 09 23.47 1.38 School D Formal 19. 48 39. 96 20.48 19. 74 1.3 59 14.53 (Comp. Tech.) Direct 21. 09 21.83 0.74 School E Formal15.84 32.84 17.00 15.50...

Ngày tải lên: 24/03/2014, 19:20

... Whinston, 2000; Korgaonkar & Wolin, 199 9; Krishnamurthy, 2002; Nielsen, 199 9a). However, a concern appears to be the fact that 80% of individuals do not revisit Web sites (Nvision, 199 9). This ... growth of the Internet and e- commerce (Bezos, 199 9; Cognitiative, 199 9; Dholakia & Bagozzi, 2001; Haubl & Trifts, 2000; Hoffman & Novak, 199 6b; Novak et al., 2000; Weber, 199...

Ngày tải lên: 21/06/2014, 03:20

... Nazar Indiafm Allindia Mean Mapsofindia Rediff Indianinfoline Evaluation of Web Sites on Information and Entertainment Properties 29 Copyright © 2006, Idea Group Inc. Copying or distributing in print ... from e-failures. The McKinsey Quarterly, 4, 86 97 . Weber, J. ( 199 9, August 2 9) . The bottom line. The Industry Standard, 5, p. Webster, J., Trevino, L. K., & Ryan, L. ( 199 3). Th...

Ngày tải lên: 21/06/2014, 03:20

... Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. Research Question 6 Table 9 reveals, in our opinion, the most interesting ... $21,175 $12, 091 .83 394 6. 19 Price Ratio 48.2% 96 .2% 72.1% 0.11 Year 199 2 2003 199 8.75 2.48 Buyer’s Feedback Rating 0 475 17.83 51 .92 Seller’s Feedback Rating 0 88...

Ngày tải lên: 21/06/2014, 03:20

... degree in economics from St. Stephen’s College, Delhi, in 198 6. In 198 9, she finished her MBA from the Indian Institute of Management Ahmedabad. She worked as a marketing executive in Nestlé India ... Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. 84 Swami Copyright © 2006, Idea Group Inc. Copying or distr...

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... putting the product into the shopping cart and moving to the checkout in order to pay for the item. In online environments, this usually involves entering personal details, billing and delivery information, ... heuristics. Introduction Online retail will grow from $95 .7 million in 2003 to $2 29. 9 billion in 2008, according to a report from Forrester Research (Forrester, 2003). Mor...

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