... prohibited.Key Success Factors in Building Brands OnlineThe Internet offers the potential to gain new customers by generating productawareness, increasing market penetration, and gaining offshore customersthrough ... strategic guide to aid in engaging, retaining, transacting, andsustaining new customers every day.ReferencesAaker, D. A. (2002). The Internet as integrator: Fast brand building in slowgrowth market. ... factor involving the informationthey share with the company, one way to win and keep customer’s loyalty is to168 AndreiniCopyright © 2006, Idea Group Inc. Copying or distributing in print or...