Contemporary Research in E-Marketing 6 pptx

... putting the product into the shopping cart and moving to the checkout in order to pay for the item. In online environments, this usually involves entering personal details, billing and delivery information, ... Stage 1 is expectations setting. During this Providing Value to Customers in E-Commerce Environments 135 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or...

Ngày tải lên: 21/06/2014, 03:20

... © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. online business environment. On the Web, two main factors ... compa- nies continue to be more constrained than larger companies on the Internet. Diverse low-cost methods for online advertising are available online (e.g., indexing in diverse search engi...

Ngày tải lên: 21/06/2014, 03:20

... 76. 0% Finding information about goods and services 67 .2% 76. 0% Purchasing/ordering goods or services 39.1% 38.0% Reading/downloading online newspapers/news magazines 62 .0% 1) 28.0% Playing/downloading ... management in on-line communication? Proceedings of the 4 th Application of Internet-Based Marketing Instruments 291 Copyright © 20 06, Idea Group Inc. Copying or distributing...

Ngày tải lên: 21/06/2014, 13:20

... corroborating, interpreting and critically evaluating this information, insights might be gained to Journal of Marketing Research Vol. XXXIX (February 2002), 61 -72 12 12 “purposive sampling” in market-oriented ethnography ... socially reinforcing consumption. Hence, marketing researchers interested in online word-of- mouth and influence may find it useful to track how tourists and min...

Ngày tải lên: 23/03/2014, 03:20

... ISBN 1-59140-8 26- 1 (eisbn) 1. Internet marketing. I. Krishnamurthy, Sandeep, 1 967 - HF5415.1 265 .C67 20 06 658.8’72—dc22 20040 162 88 British Cataloguing in Publication Data A Cataloguing in Publication ... that Contemporary Research in E-Marketing Volume 2 Sandeep Krishnamurthy University of Washington, USA Hershey • London • Melbourne • Singapore IDEA GROUP PUBLISHING Con...

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... Nazar Indiafm Allindia Mean Mapsofindia Rediff Indianinfoline Evaluation of Web Sites on Information and Entertainment Properties 29 Copyright © 20 06, Idea Group Inc. Copying or distributing in print ... usage. Journal of Advertising Research, 39(2), 53 68 . Evaluation of Web Sites on Information and Entertainment Properties 31 Copyright © 20 06, Idea Group Inc. Copying or distributing...

Ngày tải lên: 21/06/2014, 03:20

... Braun Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. Research Question 6 Table 9 reveals, in our opinion, ... 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. DVDs. In S. Krishnamurthy (Ed.),...

Ngày tải lên: 21/06/2014, 03:20

... Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. 84 Swami Copyright © 20 06, Idea Group Inc. Copying or distributing in ... been discontinued. Innovative Mailing Instead of sending out plain brochures to corporate clients, the marketing team at Naukri.com has an innovative theme-based direct mailing. For instance, i...

Ngày tải lên: 21/06/2014, 03:20

... factor involving the information they share with the company, one way to win and keep customer’s loyalty is to 168 Andreini Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... strategic guide to aid in engaging, retaining, transacting, and sustaining new customers every day. References Aaker, D. A. (2002). The Internet as integrator: Fast brand building in slow g...

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... Montenegro 1 065 6.929 2017.000 87.000 9 400.000 93.0 Slovakia 5422. 366 1934.558 7 36. 662 6 700.000 - Slovenia 1932.917 722.000 1000.000 11 60 0.000 99.0 South Africa 4 364 7 .65 8 5000.000 7 060 .000 150 2400.000 85.0 Spain 40077.100 173 36. 000 8394.000 56 7380.000 97.0 Sweden 88 76. 744 60 17.000 3835.000 29 564 0.000 99.0 Switzerland 7301.994 4820.000 1 967 .000 44 3410.000 99.0...

Ngày tải lên: 21/06/2014, 03:20