Contemporary Research in E-Marketing 3 docx

... Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. Research Question 6 Table 9 reveals, in our opinion, the most interesting ... Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. DVDs. In S. Krishnamurthy (Ed.), Contemporary research...

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... been discontinued. Innovative Mailing Instead of sending out plain brochures to corporate clients, the marketing team at Naukri.com has an innovative theme-based direct mailing. For instance, it created ... Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. 84 Swami Copyright © 2006, Idea Group Inc. Copying or distribut...

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... Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. DVDs. In S. Krishnamurthy (Ed.), Contemporary research in e-market- ing, ... platform where, in 20 years’ time, every Indian who is looking for a job can find one.” In March 1997, as the influence of the Internet was beginning to grow in India, Naukri.co...

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... through on-line interaction. Journal of Interactive Marketing, 16(Winter), 2–14. Godin, S. (1999). Permission marketing: The way to make advertising work again. Direct Marketing, 62(2), 60– 63. Graber, ... communications. Businesses collect information with consumers knowingly providing the informa- tion (i.e., through filling out online forms) or unknowingly (i.e., online behavior tracking,...

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... one way. For instance, in case of a disagreement and a complaint, call-centres are often Locked In By Services 33 3 Copyright © 2006, Idea Group Inc. Copying or distributing in print or electronic ... costs Perception of investments and costs already incurred in establishing and maintaining a business relationship International Approaches to the Protection of Online Privacy 34 7 C...

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... 218 N Naukri.com 58 networking 59 O off-line retail channels 30 6 online retail channels 30 6 online behavior 177 online brand 150 online buying 176 online commerce 32 3 online communication 179 online community ... orientation 31 7 online consumer 2, 34 8 online customer value 88, 96 online environment 3 online marketing 286, 30 5 online presence 30 6 online privacy 107, 112 online...

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... that Contemporary Research in E-Marketing Volume 2 Sandeep Krishnamurthy University of Washington, USA Hershey • London • Melbourne • Singapore IDEA GROUP PUBLISHING Contemporary Research in E-Marketing Volume ... discuss- ing clothes. Their work could very well be the missing piece in our understand- ing of online research and is a must-read for everyone interested in u...

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... Sites Information Average Entertainment Averag e 1 www.rediff.com 4 .37 3. 65 2 www.123india.com 3. 92 3. 65 3 www.indiainfo.com 3. 88 3. 33 4 www.indiatimes.com 3. 90 3. 90 5 www.indya.com 3. 72 3. 65 ... 2.80 3. 00 3. 20 3. 40 3. 60 3. 80 4.00 2.80 3. 00 3. 20 3. 40 3. 60 3. 80 4.00 4.20 4.40 4.60 Information Entertainment Indiainfoli...

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... putting the product into the shopping cart and moving to the checkout in order to pay for the item. In online environments, this usually involves entering personal details, billing and delivery information, ... Providing Value to Customers in E-Commerce Environments 133 Copyright © 2006, Idea Group Inc. Copying or distributing in print or electronic forms without written permission...

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... strategic guide to aid in engaging, retaining, transacting, and sustaining new customers every day. References Aaker, D. A. (2002). The Internet as integrator: Fast brand building in slow growth market. ... immutable laws of Internet branding. New York: HarperCollins. Roberts, M. L. (20 03) . Internet marketing: Integrating online and offline strategies. New York: McGraw-Hill Irwin. Sealy...

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