... Physical Distribution and Materials Management, Vol. 15, No. 5, 19 85, pp. 16-26 Jones, C. “Supply chain management – the key issues”, BPICS Control, 1989, pp. 23-7 Kotler, P. and Bloom, P., Marketing ... Physical Distribution and Materials Management, Vol. 15, No. 5, 19 85, pp. 16-26 Jones, C. “Supply chain management – the key issues”, BPICS Control, 1989, pp. 23-7 Kotler, P. and Bloom, P., Marketing ... 1074-8121, Vol. 15 No.1, 2007, pp. 15- 27 Lummus, R. and Robert, J. Vokurka, “Defining supply chain management: a historical perspective and practical guidelines”, Industrial Management &...