phipps - 1825 - the vintner''s guide

Ngày tải lên: 12/06/2014, 11:30

Ngày tải lên: 12/06/2014, 11:26

... thoroughly briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spread this budget knowledge to their customers, and the session was filmed ... teachers and key-stage co-ordinators from primary schools across the country. (The feedback from these groups determined the timing and content of the schools packs underpinning...

Ngày tải lên: 13/12/2013, 04:15

... client-facing role, though they may build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expected to do the majority of the ... or she oversees the workload of the team and must be able to spot potential danger points on the account. The client will often come to the manager as the first port of call...

Ngày tải lên: 13/12/2013, 04:15

... produce? I: It really varies. They have just put together a market report for one of the Financial T eam’s clients, but before that have been designing a flyer for the Events department. A: I ... clients in the financial sector. What sort of work do you do for them? I: Well, we handle news releases and arrange feature length editorial coverage in the same way as we do for our oth...

Ngày tải lên: 13/12/2013, 04:15

... more about the PR industry and discusses the difference between in-house PR and PR consultancy. If you already have a good idea about working in PR then you might want to move on to the next section ... consultancy. The PR consultancies in the UK range from US-owned giants, employing thousands of people worldwide, to privately owned companies operating with only a handful of full-ti...

Ngày tải lên: 13/12/2013, 04:15

Ngày tải lên: 15/12/2013, 23:56

... knowledge of your client and the main issues of concern to the company. PR is not about self-promotion. Go back to the pub and have a re-think. Mostly B – You are the ideal PR consultant. You ... well in the end, and the client asks you to come up with creative ideas to launch the product A: you tell the client that you can promote this product in all the ■■ mainstream med...

Ngày tải lên: 23/12/2013, 00:15

... www.westherts.ac.uk WEB LINKS Frontline (www.prcafrontline.org.uk). A forum for the emerging leaders of the public relations industry that enables them to discuss issues, learn more about the industry, ... a global reach. The Council of Public Relations Firms (www.prfirms.org). The association for PR consultancies in the US. The Public Relations Society Of America (www.prsa.org...

Ngày tải lên: 23/12/2013, 00:15

... interview with a journalist. The cues should cover the issues that are likely to arise in the interview and the approach that should be taken on these issues. • Cutting: the piece of written material ... SPEAK • Above -the- line campaign: a marketing campaign using only advertising. • Account: the term used to describe a client or job. In consultancies, “an account team” refers to...

Ngày tải lên: 23/12/2013, 00:15