Branded Social Media Game :The developer guide

... DragichCASUAL GAME PORTALSIn Game AdsShare Game Health Game PopularityThe New ArcadesBFG : Now Speaking : Michael Dragich SOCIAL MEDIA NETWORKSLeverage Facebook PlatformIn-Widget Game PlayBuild ... Child-Targeted Advergame Marketing, AdAge.com. July 19, 2006 Branded Flash GamesTHE NEWARCADESThe New ArcadesBFG : Now Speaking : Michael DragichRICH MEDIA BANNER ADSLeverages Existing GamesReach ... LinkMobile PointRelevant Quick StatsGames are Going Branded Flash GamesTOKENS ORQUARTERS?Tokens or Quarters?BFG : Now Speaking : Grant Kravitz Branded Flash Game Expected Source: Yankee GroupTokens...

... Social Media có thể giúp doanh nghiệp của bạn như thế nào? Một trong những kênh marketing phổ biến trong Digital Marketing mà được nhiều marketer lựa chọn là các trang social media ... nhảy vào trào lưu social media với chỉ một mục đích là để phát triển các phát kiến kinh doanh của họ trong lĩnh vực chuyên môn tương ứng. Sự phát triển của các trang social media và sự xuất ... social media và sự xuất hiện thường xuyên của những trang mới là bằng chứng cho một thực tế là social media đang phát triển với một tốc độ kinh khủng. Vậy thì các doanh nghiệp có lợi ích được...

... our findings and explicate how they can apply to the design of social media technologies for elderly people. Designing social media for elderly people: inspirational pointers A well-established ... inspires social community providing a possibility to get to know each other lying the foundation on which the community feeling can be build. While social media technologies may facilitate the immediate ... safety. Interesting questions are to what extent social media provides false security and how the senior citizens evaluate the risk of it in the social media ‘system’. To belong to a community...

... Ifthenewsrelayedinanewsreleaseissuperimportant,maybeconsiderusingNewsAdstodriverelevanttraffic?AlittleSearchEngineMarketingneverhurts.Yourcontentmaybelively,butit’snotalive.Helpitalong.Evangelize.Unlessyourcompany/clientalreadypossessesabaseofrabid,highly‐networkedandvociferousfans,thensimplypublishingapressreleasetoyourwebsiteand/orviathenewswiresisjustnotenoughtogetanyattention.Yourfabulouscontentwillliefallow.AcorporateRSSfeedwithpaltrysubscribernumbersain’tgonnabringthefame.Whatabout Social Media Releases?Idon’tsupposeIcouldwriteane‐bookabout Social Media Marketingwithoutmentioningmy“baby,”the Social Media Release(SMR).Whatisa Social Media Release,inessence?A Social Media Releaseconvertsthe100‐yearoldtext‐heavypressreleaseintoablogpost,withallofthecoolfunctionsofablog–includingmultimedia,theabilitytocommentandaggregateinboundlinks,etc.SMRscanpoweradirectconversationwithstakeholdersaboutyournews,andgivethemthecontentelementstocarryyourmessageforwardontheirown.Cool,right?Buthere’saradicalsuggestion:don’tputany Social Media Releasesoutoverthenewswires.WhileIsincerelyapplaudhowfarthewireservices(BusinessWire,Marketwire,PRNewswire,etal.)haveprogressedinall‐things‐ social, Iamunconvincedthat“distribution”istheBigIssuefor Social Media Releaseadoption.Thepowerofthe Social Media Releaseisnotaboutdistribution,it’saboutempowermentandconversation. ...  Social Media Releasev1.0 Social Media Releasev1.5www.pr‐squared.com22www.pr‐squared.com23SoIrecommendyouputoutawell‐written“traditional”releaseoverthewires,withabuilt‐inlinktothe social media version”atthecompany’sonlinenewsroom.Thusyoucanbypassthewireservices’outsizedSMRfeeswithoutgivingupontheirdistributionplatform.Todothis,however,youfirstneedtocreatea Social Media Newsroom,usingabloggingengine.The social media versionofapressrelease,postedtoa social media newsroom,canallowforeverythingfromrippablemultimedia(video,audio,graphics,etc.)tomoderatedcomments.Additionally,witheachnewsitempostedasablogentry,youcanaggregateallconversationalelementsaboutthatnewsinonespot,viatrackbacksandother social media trackingtools.Thisapproachofferstheaddedbenefitsofbeingalotlessexpensive;maintainingfullcontrolofbrandidentity;andturnsyournewsroom’s“version”ofthereleaseintothetrulyofficialversion.Withsomuchpotentialactivityhappeningaroundeachrelease,it’smorelikelythatanyonewhowritesaboutyournewsonlinewilllinkdirectlytothenewsroom,versuslinkingtotheheretofore“official”releasethatcomesfromtheprofessionalnewswires.ThisboostsSEO.(Infact,youmightalsoconsideranAdWordscampaigntodriveadditionalwebtrafficdirectlytoyourmostimportantnewsreleases.)Socializednews,socializedcontent.It’sjustsomuchmorefriendly!Needexamples?Hereare Social Media NewsroomsfromGeneralMotorsEurope,Cisco,Ford,Electrolux(andSHIFT)!www.pr‐squared.com24Edgework.Thescarystuff.WhatdoImeanby“edgework?”“Edgework”isafancynamefordirectinteractionwithend‐users.Thisisrisky.Proceedatyourownrisk.Yourmileagemayvary.“Traditional”PR/marketingprostendtodealwithanarrowbandofprofessionalinfluencers(i.e.,themainstream media andthebetter‐knownbloggers)‐withwhomthereareunstatedbutwell‐known“rulesofengagement.”Operatinginthis media filteredworldislikeworkingatazoo.Followtherulesandyou’llbeokay;butpokethebearandyoucouldloseanarm.But“edgework,”directcontactwith“thepeople,”carriesalltherisksyou’dexpect.You’reinthejunglewheretheWildThingsAre.Inthisrealmyoutreadlightlyandleaveyourbigstickathome.Thisisaboutsubtlety.Forthepurposesofthise‐book,we’lltalkaboutthe ... Ifthenewsrelayedinanewsreleaseissuperimportant,maybeconsiderusingNewsAdstodriverelevanttraffic?AlittleSearchEngineMarketingneverhurts.Yourcontentmaybelively,butit’snotalive.Helpitalong.Evangelize.Unlessyourcompany/clientalreadypossessesabaseofrabid,highly‐networkedandvociferousfans,thensimplypublishingapressreleasetoyourwebsiteand/orviathenewswiresisjustnotenoughtogetanyattention.Yourfabulouscontentwillliefallow.AcorporateRSSfeedwithpaltrysubscribernumbersain’tgonnabringthefame.Whatabout Social Media Releases?Idon’tsupposeIcouldwriteane‐bookabout Social Media Marketingwithoutmentioningmy“baby,”the Social Media Release(SMR).Whatisa Social Media Release,inessence?A Social Media Releaseconvertsthe100‐yearoldtext‐heavypressreleaseintoablogpost,withallofthecoolfunctionsofablog–includingmultimedia,theabilitytocommentandaggregateinboundlinks,etc.SMRscanpoweradirectconversationwithstakeholdersaboutyournews,andgivethemthecontentelementstocarryyourmessageforwardontheirown.Cool,right?Buthere’saradicalsuggestion:don’tputany Social Media Releasesoutoverthenewswires.WhileIsincerelyapplaudhowfarthewireservices(BusinessWire,Marketwire,PRNewswire,etal.)haveprogressedinall‐things‐ social, Iamunconvincedthat“distribution”istheBigIssuefor Social Media Releaseadoption.Thepowerofthe Social Media Releaseisnotaboutdistribution,it’saboutempowermentandconversation.  Social Media Releasev1.0 Social Media Releasev1.5www.pr‐squared.com22www.pr‐squared.com23SoIrecommendyouputoutawell‐written“traditional”releaseoverthewires,withabuilt‐inlinktothe social media version”atthecompany’sonlinenewsroom.Thusyoucanbypassthewireservices’outsizedSMRfeeswithoutgivingupontheirdistributionplatform.Todothis,however,youfirstneedtocreatea Social Media Newsroom,usingabloggingengine.The social media versionofapressrelease,postedtoa social media newsroom,canallowforeverythingfromrippablemultimedia(video,audio,graphics,etc.)tomoderatedcomments.Additionally,witheachnewsitempostedasablogentry,youcanaggregateallconversationalelementsaboutthatnewsinonespot,viatrackbacksandother social media trackingtools.Thisapproachofferstheaddedbenefitsofbeingalotlessexpensive;maintainingfullcontrolofbrandidentity;andturnsyournewsroom’s“version”ofthereleaseintothetrulyofficialversion.Withsomuchpotentialactivityhappeningaroundeachrelease,it’smorelikelythatanyonewhowritesaboutyournewsonlinewilllinkdirectlytothenewsroom,versuslinkingtotheheretofore“official”releasethatcomesfromtheprofessionalnewswires.ThisboostsSEO.(Infact,youmightalsoconsideranAdWordscampaigntodriveadditionalwebtrafficdirectlytoyourmostimportantnewsreleases.)Socializednews,socializedcontent.It’sjustsomuchmorefriendly!Needexamples?Hereare Social Media NewsroomsfromGeneralMotorsEurope,Cisco,Ford,Electrolux(andSHIFT)!www.pr‐squared.com24Edgework.Thescarystuff.WhatdoImeanby“edgework?”“Edgework”isafancynamefordirectinteractionwithend‐users.Thisisrisky.Proceedatyourownrisk.Yourmileagemayvary.“Traditional”PR/marketingprostendtodealwithanarrowbandofprofessionalinfluencers(i.e.,themainstream media andthebetter‐knownbloggers)‐withwhomthereareunstatedbutwell‐known“rulesofengagement.”Operatinginthis media filteredworldislikeworkingatazoo.Followtherulesandyou’llbeokay;butpokethebearandyoucouldloseanarm.But“edgework,”directcontactwith“thepeople,”carriesalltherisksyou’dexpect.You’reinthejunglewheretheWildThingsAre.Inthisrealmyoutreadlightlyandleaveyourbigstickathome.Thisisaboutsubtlety.Forthepurposesofthise‐book,we’lltalkaboutthe...

... PAYPAL FOR SOCIAL MEDIA 1 Learning How PayPal Works2 Charting the Social Commerce Landscape3 Choosing PayPal for Social Media Part 2 CHOOSING SOCIAL MEDIA PRESENCE4 Mapping the Social Media Landscape ... Your Social Media Brand PresencePart 3 A SOCIAL MEDIA SALESPLAYBOOK6 Connecting with Social Media Customers7 Transforming Social Relationships intoCustomers8 Creating Content for Social Media 9 ... Charting the Social Commerce Landscape Social BusinessTransaction Tools Social Commerce ToolsThe Last Word3 Choosing PayPal for Social Media Isn’t This a Wallet?Where PayPal Fits in Social Media The...

... in the world of digitalmarketing and social media. He is the owner of Social Media Explorer, a social media consulting service, as well as Exploring Social Media, a learning community.He works ... Yo u n e e d t h e No Bullshit take on social media marketing.Part I: Social Media Is for Hippies. Social Media Marketing Is for Business.”The social media purists laid a healthy foundation ... by not par-ticipating in social media, you’re not aware of it.)ptg6843614Part I Social Media Is for Hippies. Social Media Marketing Is for Business.10But social media is not-so-slowly creeping...

... Nurse’s Guide to the Use of Social Media A nurse must understand and apply these guidelines for the use of social media. A Nurse’s Guide to the Use of Social Media T he use of social media ... possibly identify them in order to protect patients’ right to privacy.4 5 Social Media in the Workplace Social media can benefit health care in a variety of ways, including fostering professional ... through social media. While Jamie had Maria’s best intentions at heart by trying to offer her words of support, she inadvertently disclosed information about a patient on a social media site....

... Section Four Guidelines for the Appropriate Use of Social Media and Social Networking in Medical Practice The following guidelines are recommended for physicians who use social media and social ... http://www.osma.org/files/documents/tools-and-resources/running-a-practice /social- media- policy.pdf. Accessed September 17, 2011. White Paper: A Nurse’s Guide to the Use of Social Media. https://www.ncsbn.org/11_NCSBN_Nurses _Guide _Social_ Media. pdf. Updated ... Media Policy. http://xnet.kp.org/newscenter /media/ downloads/socialmediapolicy_091609.pdf. Accessed September 22, 2011. Social Media Participation Guidelines. http://www.scribd.com/doc/27664236/Ohio-State-University-Medical-Center -Social- Media- Participation-Guidelines....

... Rules to Follow 3 Social Media Guidelines when Posting as an Individual 4 Social Media Guidelines When Posting on Behalf of the University of Michigan 5Safety Tips for Social Media Networking ... a set of guidelines in the use of social media applications within VOICES Community, but we believe it has wider application for the University of Michigan. e rapid growth of social media technologies ... of the social interaction. e following are some guidelines to follow in these cases.2.GENERAL GUIDELINESSharing U-M news, events or promoting faculty and student work through social media...