... WITH INNOVATIONA DEFINING TREND IN THE 1980s AND 1990s was the proliferation of seemingly innovative solutions to dicult environmental and natural resource problems. Innovation emerged in response ... implementation, and institutional theory provide insights into understanding how innovation might be implemented. In table 1.2, these factors are combined under three macro categorizations according to individual, ... context matters during implementation, then the dominant ways of researching, understanding, and promoting innovation are wrong. Existing theory and practice fail to recognize these institutional...