... Citation Index, and has been widely cited in academic research in marketing and international business. The study identifies primary dimensions of culture and differences in thinking, values, ... called 'masculine' and the modest, caring pole 'feminine'. The women in feminine countries have the same modest, caring values as the men; in the masculine countries they ... investment funds from around the world. We focus in particular on how uncertainty avoidance, individualism, and masculinity affect international diversification. We examine two aspects of international...