coolfarming turn your great idea into the next big thing

... deep in the Friend Zone have absolutely no idea they are in it, or want so badly to not be in it that they convince themselves they’re not. Everyone thinks they’re the exception to the rule. ... getting nothing in return?You are also lying. Not admitting your true feelings for your friend is lying. If your friend knew about your true feelings for them, it would change the dynamic of your ... asks them who you are, they say, “Oh, that’s my friend.” It’s like a dagger to the heart. You cling to the hope that if your friend just knew how you felt inside, or if they saw you as the great...

... authority by the economic results it produces. There may be great non-economic results: the happiness of the members of the enterprise, the contribution to the welfare or culture of the community, ... influence the transfer of learning, therefore, in-fluence the impact achieved, the return on investment, and whether ornot the program is considered a success from the business’s perspective.Historically, ... assumptions—that supports their proposal. And if the pack-age redesign is approved, they know that they will be called on the carpet at some future date to provide evidence that they achieved the promised...

... divided themselves into threecategories: the diables, the good girls, who were the specially pious ones, and the silly ones. Aurore took herplace at once among the diables. The great exploit of these ... death. They blamed Nohant,but the fault was in themselves. Nohant seemed unbearable to them, simply because they were there alonewith each other. They went to Plessis, perhaps in the hope that the ... witness of their constancy, but the skies in the Heavenabove them were never the same for an instant. Everything was changing, both within them and around them,and they believed that their heart...

... Visualizingis the actofholdingamentalpicture;idealizingis the actofperfecting the mentalimageofallfactors, -the picture, the processofsecuringitand the actofmakingitreal.Youoftenignite the heartof your idealbyvividmentalpicturesandstrongfeelingsofdesiretopossess the reality;butunlessconnectedupwith your motorpowerofaction,itremainsmerelyanurgentunfulfilledpictureofdesirewithinyou-anidealthatdoesnotbecomeareality.Clutching your idealtoactioncannotbeeffectivelyaccomplishedbyapicture.Letmeillustratethisclearly.Gotoanartmuseum;lookatanypaintingrepresentinganumberofpeople.If,aftergoingaway,youclose your eyesandvisualize the painting,youholdin your mindamentalpictureof the painting.Withcareandpracticeyoucanmakethismentalpictureveryvividandincrease your abilitytore-seein the mindeverydetailofsuchapainting-lines,formsandcolorsofthingsandpeople.Yet,itisstillamerepicture;itisflat,lackingaction,anditdoesnotimpeltoaction.ThatwhichIhavejustdescribedis the visualizingprocess.Visualizinghasproducedmarvelousresultswhen the personvisualizinghasturnedsuchmentalpicture-making into the idealizedprocess,eveniftheyhavenotrecognizedthattheyhavedoneso.Idealizing,however,ismoreremarkablebecauseitincludesvisualizingandaddsallotherelementstoit.Visualizationcomesfromusing the stored-upimagesofbutoneofoursenses, the senseofsight.Idealizationcomesfromusing the stored-upimagesnotonlyof the senseofsightbutofallothersenses.Toattainthatwhichwedesireitisnecessary,notonlytosee the visualimage,buttoact.Trynowanotherprocess:Idealize the paintingyousawin the artmuseum;bringitvisuallyto your mind;re-seeitjustasyoudidby the processpreviouslydescribed.Thenimageaction,-everypersoninitinaction;feelthemdoing the thing theyarepicturedasdoing;feel the movement;feel the activities.Ifitportraysthemasspeaking,hear the tones,-hearwhattheysay.Imightcontinuewithallotherelementsof the picture,butIthinkthisissufficienttoshowyou the differencebetweenvisualizationandidealization.Visualizationproducesanonmoving,non-activepicturein the mind,eventhoughitbevividandclear.Beingnon-active,itdoesnotimpeltoactionandhencemanyofourpicturedidealsdonotbecomerealities.Butifweidealizeaction,ifweuse the mentalclutchofconnectingup the idealof the thing desiredwith the processofobtainingthatwhichwedesire,actionmustresult;andactionisoneof the essentialfactorsinmakinganyidealcometrue. THE PROCESSTHATMAKESIDEALSCOMETRUECHAPTER12Processis the wayofdoingthings.Thereareseveralwaysofdoingthings,but the idealizedwayis the onlywaythatguaranteessuccess. The non-idealizedprocessesare:meredoing;purposefuldoing;plannedorthought-outdoing. The fourthprocessis the idealizedprocess.Meredoingneverleadstosuccess,-forbackofitthereisnoidealof the process,nodesiretoimproveit,nothought-outplan,andnoideal.Inminesandstoresandfactoriesandoffices,therearemillionsofgoodworkers.Theylearntodoone thing -theylearntodoitwell-andthen,foreverafterwards,theymerelydo.Theydrudge,ortoil,orlaborbuttheydonotwork;and-theydonotsucceed.Youyourselfmaydo your workperfectlymerelydoingit;youmaybealwaysatit;othersmaybeabletodependuponyoudoing your workexactly,withnolossoftime,notmissingastroke.Butallthesedonotleadtoattainment,-why,evenahay-pressdoesthosethings!Purposefuldoingisonestepinadvanceofmeredoing.Itisbaseduponan idea ofprogressandisstimulatedbyadesire.Butthatisnotsufficient.Why, the bank-robberhasapurposeinrobbing;hemaysucceednowandtheningettingwhathewantsandhealwayssucceedsinmakinghimselfauselessmemberofsociety,-yet,hislifeisnotsuccessfulandheisnotasuccess.Evenwellplanned,carefullythought-outdoingleadstothousandsoffailures.Manyayoungman,intelligent,enthusiastic,hardworkingandearnest-startsinbusinessforhimselfandfails,-evenafterhehasplannedandthoughtouthisentireproblem.Whenhebegins,heseessuccess -big success-withintwoorthreeyearsatmost.Butinsixmonths the sheriffmayclosehimupasafailure.Evenplanneddoing,baseduponideas,desiresandthought-outprocesses,failsunless the processisidealized.Itisonlyanidealizedaim,processandattitudethatalwayswin.SometimeagoanadditionalmainsubwaywasopenedinNewYorkCity.Itnecessitatedanewroutingofpassengers.Morethansevenmillionpeoplehadtolearntotravelbynewroutes.Fordaysbeforeitsopening the paperswerefullof the newsystemandhowtogetfromonepointtoanother.Atleastnineoutofeverytenof the millionsofadultsinNewYorkmusthaveread the directionspreviousto the opening,althoughprobablynotoneinahundredthousand-whentheyread the directionsoverandoveragain-idealized the newroute,noridealizedthemselvesgoingabout the cityortoandfromworkonit. The ResultofNotIdealizing the Processon the dayof the opening,intelligentmenandwomencrowdedandjammedeachother,wentwheretheydidnotwishtogo,evengotlost,thoughmanyofthemhadknownNewYorkalltheirlives. The confusionandjammingof the mobattwotransferstationswereso great thatscoresofwomenfainted,andmanywereseriouslyhurt.Morethanamillionpeoplelosttheirheads-morethanamillionwereconfusedforweeks.Itwasnecessarytoclose the crosstownsubwayforamonthtopreventaccidents-actuallytopreventpeoplekillingthemselvesandeachother,becauseoftheirconfusedmobaction.Andallofthisconfusion,trouble,injuryanddelaycouldhavebeenpreventedifeachof the sevenmillionpeoplewhouse the subwayshadspentbutfiveminutesprevioustoitsopeninginIdealizing the Processoftravelingonit.HowIIdealized the ProcessinthisCase:Itookadescriptionof the routesfromanewspaper;readitcarefully.ThenIquietlyvisualized the newroutes. Next, Iidealizedaction,-Idealizedmyselfusing the newroutefrommyhometomyoffice,picturingmyselfon the cars,changingwhere the descriptionsaidchangesmustbemade;idealizingeverybitof the journeytomyofficedoor. Next Iidealizedonetripafteranothertootherpartsof the city,untilIhadmyselfmentallyusedeverynewandoldroute.Afterthis,itwasimpossibletobeconfused;impossibletomakeamistakeinusing the subway.Millionsofothersthoughtof the newroutes,butcertainlyveryfewconsciouslyidealizedthemselvestravelingonthem.YeteveryindividualinNewYorkcouldhavedoneitinfiveminutesiftheyhadonlybeenin the habitofIdealizing the ProcessofDoingThings.Othershadideasof the newroute,ofwheretheywantedtogo,andofhowtogetthere.Iturnedmyideas into ideals.Idealizing the processofdoing the thing, includedmorethan the re-seeingof the mentalpictureof the newroute.Ididmorethanvisualizeit.Iput into itanelementofaction.Ikeptmy“clutch”insothat the picturebecamemovement.Thatisalwaysessentialinattainingthatwhichyoudesire. THE ACTOFMAKING THE REALITYYOURSCHAPTER13Thislastactivity -the actofmaking the realityyours-comprisesthreesteps:idealizing your attitude;unifying the substanceof the idealWITH the substanceof the real;andmaking the actual thing apartof your possessionsorplacingyourselfin the actualconditionsthatyouhaveidealizedanddesired. Your attituderelatestoyourself,toothers,toconditions,andto the worldingeneral.Beginwithyourself.Consciouslyornot,youdotakesomekindofanattitudetowardyourself.Youmaythinkyourselfawormoragod.Youarefreetotakeanyattitudetowardyourselfyoudesiretotake;butthereisonlyoneattitudethatleadstosuccessanditis the idealizedattitude!Incompletethinkingin“ideas”makesyouseeyourselfasachildofsin,suffering,sorrow,weakness,mistakeandfailure.Thinkofyourselfasyouare:asonofGod-idealizing the endyoudesire, the processbywhichyouattain,and the attitudeyouholdtowardyourself,others,conditions,and the universeitself.Then,idealize your attitudetowardothers,"Thatwhichyeseekyeshallfind."Ifyouthinkthatallmenaretryingtocrushyou,youwillbecrushed;first,because your attitudecloses your eyesto the opportunitiesofferedyou;andsecond,becausesuchanattitudediscoversanddrawstoyouthosewhodonothelpyou.Ifyouidealizeothersaswillingtohelpyou,youdrawtoyoumenandwomenwhowilldo the square thing byyouandhelpyou,-inthemyouwillfindhelpandajustreward.Thisidealizedattitudedoesnotmakeyouatrustingsimpleton,for the idealizedattitudealsoidealizeswisdominknowingothers. The idealizedattitudechangesall the conditionsoflife.Inbusiness,itleadsustoexpectgoodresults,and,expectinggoodresults,weplanbetter.Whenweplanbetter,-thatis,in,amoreidealizedway-wegetbetterresults.Idealize the worldingeneral. The universemustbegood.Ifitwerenotgooditwouldgotopiecesovernight,-forevildisruptsanddestroys.Goodattractsandunitesandholdstogether.Youcannotidealize your business, your professionand your workwithoutconducting the wholeaffairasanidealizedservicethatinevitablywillforce your idealstocometrue!Youmayidealize the Thing Desired,idealize the ProcessofAttainingItandCarryOut the ProcessinAction,-and,yet,by your attitudekeep the realityfrombecomingyours.Withagroupofcongenialfriends,youcandesireandidealizeanevening'spleasureforyourselfand the girlyoulove,youmaycallforherandgoto the gatheringtogether,-andyet your attitude,ifdisagreeable,cankeep the pleasureof the eveningfrombecomingyours.First,then,giveattentionto your attitude!Second,unify the substanceof your idealwith the substanceof the  thing orconditiondesired. The substanceof your idealisyours!Itisof your mind. The substanceof the realitymaynotyetbeyours.Tomakeityours,youmustmake the bodyof your idealcoincidewith the bodyoractualityofthatwhichyoudesire.Re-read the chaptersonHowtoFormanIdealthatWillComeTrue,Firing the HeartDesireof Your Ideal,GivingaBodyofEthericSubstanceto Your Ideal,andGiving Your Ideal the ImpulseofActiontoMakeItReal.Then,re-image your idealinaccordwiththosefourqualities-itsform,itsdesire,itssubstance,itsimpulsetoaction. Next, re-read the threechaptersof The SpiritofMatter: Your IdealsandWhatCompactnessofMatterGivestoThem, Your DesiresandWhatAttractiveEnergyGivestoThem,WhatMovementinMatterGivesto the Bodyof Your Desire.Donotneglecttore-readthese.Youremembermuch,butnotall the things.Re-readthem,recognizing:that the materialdensity,of the thing youdesireisanethericsubstancecoincidinginnaturewith the substanceof your ideal;that the materialsolidityof the thing youdesireisinfiniteattractiveenergywhichcoincidesinnaturewith the holding-togetherenergyof your ideal;andthat the energyof the material thing desiredisethericforce-exactly the sameforceasexistsin your ideal.Now,imageeachdetailof your ideal,projectitoutof your mindto the placeof the actuality,anduniteitwith the samedetailof the materialactualityyoudesiretobeyours.Donotmissasingledetail;make the projectedidealcoincidewith the actual thing ineveryfeature-form,substance,energyandplace.Tomissnofactor,unifystepbystep,-astocolor,sound,taste,smell,balance,heat,movement,directionofmovement,form,size,finenessorroughness,hardnessorsoftness,cold,weight,use,pleasuresfromuse,etcetera.Missnoneofthese!Then,third,takepossessionof the thing orwalk into the conditiondesired.Idealizeyourselfinaction:(1) the conditionofyourselfwheninaction;and(2) your useof the meanstobeusedinperforming your action.Ifthisafternoonyouaretogotoonemanoragroupofmentodiscussordosomethingwhichitisnecessaryforyoutopresentordoinordertomake your idealcometrue,imageyourselfwith the manorwith the men,imageyourselfatperfectease,image your confidenceinyourself,image your self-controlwhentalkingtothem,whencontradictedbythem,evenwhenridiculedbyoneormoreofthem.Imagetheseconditionsin your mindbeforeyougo.Itbuildsinbrainapaththatmakes the doingof the thing butamererepetitionofa thing alreadydone.Isayimagethesethings,-notmerelyimaginethem;merelythinkingaboutthemwillnotbringresults.Imagealso the impressionsyouseeyourselfgivingtoothers:Areyouappearingassincereasyouaresincere!Areyouappearingasreliableasyouarereliable?Areyouappearingactiveandenergeticandsaneandsafe?Remember,itisnotonlywhatyouare,butwhatyoucommunicatetootherswhichdeterminesresultsindealingwithothers.Idealizing the actionbuildsinbrainpaths.Then,whenyoucometo the actualdoing,youhavealreadyestablishedahabitofdoingitsuccessfully. The moretimesyouidealize the doing, the strongerandmorepermanentthesebrainpathsbecome.Hence,whenyougo into action,youaremerelyrepeatingwhatyouhavealreadydoneandwhatyouhavealreadysucceededindoing.Consequentlythereisnohesitancy,nodoubt,nolackofconfidence,nolackofease,andnomistakesin your action.And-becauseyoucenter your effortrightly the  thing orconditionisarealityandbelongstoyou!Wheretocenter your effortnowfollows.WHERETOCENTER YOUR EFFORTCHAPTER14Itisveryimportantthatyouidealizethatwhichyoudesire;but,sofaras the attainmentofitisconcerned, the processismuchmoreimportant,andidealizing the processis the mostimportantofall.Iwillillustrate(1)byalittleincidentand(2)bya great worldexperience.In the springof1919,sometimeafterIhadreturnedto the UnitedStatesfromoneofmysojournsabroad,IwrotealettertoElizabethTowne.IhadknownherformanyyearsbutwhileIwaslivingabroadwehadbeenquiteoutoftouch.WhenMrs.Townereceivedmyletteritawakenedadesireinhermind.Therewastobeaconventionnearherhometown the followingweek.Shewishedmetospeakatthatconvention.Tohavemespeakat the conventionwasheridealof the Thing Desired.Didshestopwith the Idealof the thing desired?Notatall.ShebeganIdealizing the Processofgettingmethere.Shepressed the bell-buttonimmediately;incameastenographer;andaletterwassenttellingmehowIcouldcomeandreturn-givinginformationof the trains-how,bytravelingatnight, the tripwouldtake the leastpossibletime.Atintervalsduringthatdayand next shewentonIdealizing the Processofarrangingformewhilethere,-whereIshouldstay,whenIshouldspeak,howmanytimesIshouldspeak,etcetera,etcetera.Shegavetensecondstorecognizing the Idealof the Thing DesiredandanhourormoreIdealizing the Process:10secondsto the former;3,600secondsto the latter.That'sabout the rightproportion.Thinkthisover;itappliestoeverythinginlife.-Giveaboutathousandtimesmoretimeandefforttoidealizingandworkingout the processthanyougivetoidealizing the thing youdesireand your idealwillcometrue. Turn fromthisverysimpleincidenttoconsider the valueofIdealizing the Processinattaining great things-anyvery great thing -insuchamatterasaworldwar. The great WorldWarwasa great spiritualtestof the race.When the Germansin1914wereat the Marne, the Idealof the Thing Desiredwas: the GermanArmymustbestopped!Thiswasnotamere idea; itwasalifeanddeathidealof the peoplesof the Alliedcountries. Great leadersrecognizedthis.Whennewsthat the GermanArmywasbeingforcedbackwastickedoffin the LondonWarOffice,LordKitchenersaid,"Godmusthavedoneit";andLordRobertsreplied,"Itmeans the nationshavebeenpraying." The followingyear,duringanothercrisis,LloydGeorgeexclaimed," ;The warwillbelostunlessallEnglandgetsdownonherkneesinprayer;"andin1918 the great Fochfounddailycommunionnecessary.Thiswas the emphasisof the Ideal.But the Processwasnotneglected.Evenhe,whodailyspentanhourinprayeranddailywenttoHolyCommunion,knewthatGodhelpsonlythosewhoknowenoughtohelpthemselves.Ouronenationalwar-idealwas:Win!Havingoncerecognizedthis,didwewastetimeharpinguponit?No!Andwesucceededbecausewecenteredmostofoureffortsupon the processesnecessarytowin the war.Whenitwasnecessarytosavefoodwesavedit.Wewentwithoutthisorthat-withoutmeatonmeatlessdays;withoutwheatonwheatlessdays.Butwedidmorethanaccept the process;weIdealizedit.Wemadeitamatterofpatriotism;areligionofbrotherlyhelptoourallieswhoneededfood.When,weneededmoney,didwecontinueharpingon the Ideal?Notatall!WeIdealized the Processoffurnishing the meanstoequipandfeedourboys.WeIdealized the Processtosuchanextentthathewhodidnotbuyallhecouldaffordandalittlemore,feltwronginside.Whenmoreshipswereneededcollegeboysandhighlypaidbusinessmendidmanualworkin the shipyards;andwhenmoremunitionswereneeded,womenwhosewhitehandshadneverbeforeknown the greaseoffactorymachines-workedlonghoursbecause the processwasIdealized.Whatwasnewinthis:wehadalwaysheldidealsandbeenforcedtotakepartin the processesoflifeinpeacetimes. The new thing -the thing thatbroughtphenomenalresults-was the Idealizationof the Process.Noworkwasdrudgery;itwasanIdealizedPartof the Effortsofa Great HumanBrotherhood.Supposewehadneglected the Process!Supposewehadmadenomunitions,builtnoships,soldnobonds,sentnomenoversea,-wouldsuchprocedurehavehelpedtowin the war?!Suchaprocesswouldhavebeenridiculous.Yet,inothermatters,weattempttomakeouridealsanddesirescometruebyholdingpersistentlydayafterdayandmonthaftermonthto the idealof the Thing Desired,givinglittleornoattentiontoidealizing the processandputtingit into operation.Ifyouwanttowin,ifyoureallywishthatwhichyoudesire,ifyoutrulydesiretomake your idealscometrue-to turn them into realities,firstform your idealof the Thing Desiredbutgive your great efforttoIdealizing the Processandputtingit into action.Thatbringsyou the reality!IDEALIZEDTHINGSMAKEFORTUNESCHAPTER15Inwhateveryouaredoingandinwhateveryouhopetodoandattain,itisnecessarytodealwiththreefactors:things,wordsandpeople.Infact,whenyoucometothinkofit,thereisnothingelsewithwhichyoucandeal.Consequently,idealizing the processofattainingwhatyouwantincludesidealizing the thingswithwhichyouworkor the thingsyouaretohandle;andoften great fortunesaremadefromidealizinglittlethingsand great failuresresultfromnon-idealizationofthings, big orlittle.Hereare the experiencesoftwomenillustrating the point.Itwason the trainspeedingacross the StateofNewYorktowardChicago.Ihadleft the diningcar,goneto the Clubcarand,observingthat the seatsaboutoneof the cardtableswereempty,satdowntheresothatImightbealonetoread.Menwerecominginfromdinnerandsoonamantookaseatacross the table.Ilookeduptodeterminewhetherotherswerewithhimand,ifso,whethertheymightnotwish the tableforcardplaying.Buthewasalone.Hehadafineface,clean,clear-cut;evidentlyamanofeducation;perhaps,amanofculture.Hisface,hisbearing,hisattitudeallproclaimedhimtobea“manofideals.”Idonotmeanavisionary,butamanwhodoesandwhohasalwaysdonethatwhichisrightandwhorefusesandhasrefusedtodothatwhichiswrong.Inaminutewewereinconversation.Itstartedregarding the highcostofliving.Itwentfromone thing toanother.Hewascommunicativeanditwasnotlongbeforehementionedthathehadwishedthisyeartosendhisboytocollegebuthehadbeenunabletodosobecausehecouldnotaffordit."AcollegeeducationcostsfourtimesasmuchtodayasitdidwhenIwenttocollege,"hesaid. The firstpointIwishyoutorememberisthis:hecouldnotaffordtosendhissontocollege.Iledhimonin the conversation,learnedthataftergraduatingfromcollegehehadbeenaschoolteacher;thatlaterhehadbeeninY.M.C.A.work;awelfareworkerinamanufacturingplantforayear;andthatin1913,he,withafriend,hadgone into amanufacturingbusinessofhisown."Whatlineofmanufacturing?"Iasked."Oh,justlittlewickerhandsatchels,suchasboysusetocarrybookstoandfromschool,"heanswered.Thisis the secondpointIwishyoutoremember:"Oh,justlittlewickerhandsatchels."Thisconversationtookplacein the year1920.Itindicatesthatafterhavingbeeninbusinesssevenyears,manufacturinganarticleofusetoatleasttenmillionschoolchildrenaswellashundredsofthousandsofothersinourcountry,this“manofideals”wasunabletosendhisboytocollegebecausehecouldnotaffordit.Wetalkedofotherthings;butbeforelongheleftme,goingbacktohisprivatecar.Twoothermencameinandsatdown.Oneacross the table,onebesideme.LaterIlearnedthatonewasacoaloperatorofIndiana,and the other,-well, the restof the storyconcerns the otherman.Onelookatthismantoldmehewasnotaso-called“manofideals,”-thatis,notinaccordwith the ordinaryuseof the term.Helookedveryprosperous;hewastalkative-menarealwaysmorecommunicativeafterdinner,smokingagoodcigar,onatrainwithnothingelsetodo.Thismanis the soap-dyekingof the world.Onlyafewyearsagoheandafriend,hiswifeandhisfriend'swife,startedinbusinessmakingsoap-dyes.Altogethertheyhad$800.Todayeachofthemismorethanamillionaire.Theirsoap-dyessellfortencentsapackage,yettheydoabusinessofmanyhundredthousanddollarsamonth.Theysecured the originalpatentandconsequently,inadditionto the profitstheymakefromtheirownconcern,theyarepaidroyaltiesbyallothersoap-dyecompanies.Howdidhedoit?Ihavesaidthatheisnotamanofideals.Thatstatementisbothtrueandnottrue.Heisnotamanofidealsof the Phariseekind,butheisamanwhoidealizes the thing withwhichheworks.Tohim the soap-dyeisoneof the great inventionsof the age.Hisfaceglowedashetoldaboutit;hiseyesshone."Thinkwhatitmeans,"hesaid,"foreverywomanin the land-infact,allover the world,fornowwe'resellingsoap-dyestoEurope,Australia,IndiaandJapan-tobeableintwominutestochange the colorofhershirtwaist,ofapieceoflace,oranylighttrimmingmerelybydippingitinourdye,withoutanyboiling,andwithoutstainingherhands."From the verybeginninghehadidealized the thing heproduced.Hehadidealized the soapinordertoselect the bestfor the purpose.Hehadidealized the dyessoastoproduce the mostusefuldye, the mosteasilyandquicklyuseddye,-adyeneedingnoboiling,adyethatdoesnotstain the handsofthoseusingit.Hehadidealized the chemicalsusedin the processofmaking the dye,and,ashetalkedofhowhehadbuiltup the business,Isawthathehadevenidealized the kindofchemicalexperthewantedandhadthensearched the UnitedStatesuntilhefound the manthatfittedhisideal.Hehadidealizedjusticeandhadsecuredpatentrightsforhimselfandthosewhohadworkedforhim.Hisprocessofidealizing the thing -the soap-dye-didnotstopwhenhehadputagoodproducton the marketandwhenthatproducthadearnedhimmillionsofdollars.HetoldmehowthatveryafternoonhehadspentthreehourswithJapanesegirlsinNewYorktoprovehissoap-dyeswouldnotstain the handsof the Japanesewomen.himmop the kitchenfloorsthatheranawayfromhome!Althoughhandicappedinchildhoodandyouthwithwhatmostofusconsiderinsurmountablephysicalhandicaps,yethehaslivedlong,workedmuchandretainsenduringvitality.Thoseinwhosetimehefirstworked-HelenWilmans,Dr.Adams,Mrs.Eddy,Dr.Stockhamandothers-havelongsincepassed into the greaterlife.Yet,today(Iknowfromyearsofassociation),heoftenworkstwentyhoursoutoftwenty-fourandfindslifeand the workajoybecausehelovesboth.YouandImaynotwishtoworkthus,yetitgivesone great consciousnessofpowertoknowthatsomeonehasattainedsuchspiritualcontactwithLifethatheisabletodoso.Hisrecreationispainting.Afteraday'swork,usuallyfromeighteentotwentyhours,hepaintstoresthimselfbeforegoingtosleep.Hepaintsatsuchtimeswithphenomenalrapidity.Hehasworkedmuchandallhehasdoneorwrittenisoriginal.Inpointoffact,hehasdonesomanyoriginalthingsthatmanyfinditdifficulttokeeptrackofhiswork.Morethantwentyyearsagohewroteof the valueofvitamins,nowbeingacceptedby the medicalprofession;agenerationagoheproved the solarplexustobeabrainbyitself,astatementthenridiculedbybiologistsbutnowaccepted;seventeenyearsagohediscoveredthattoneismostresonantlyprojectedon the paraboliccurveanditisjustnowbeingusedbyengineerstosecurevaluablepatents;withinthisdecadehehasformulatedanewscienceofsociologywhichconservativeFrenchthinkershavecalled"epochmaking."Hewas the firstmantoworkoutanewscienceof the artsunifying the basicprinciplesofmusic,literature,painting,sculptureandarchitecture;toworkoutneuralreaction;andtoprovethatnewbrainstructurecanbedevelopedbyconsciousfunctioningjustasBurbankprovedthatnewplantstructurescanbedeveloped.Inthisbookonethoughtdeservesmorethanpassingmention.During the centuriesphilosophershavesought the basisof the soul'sfaithin the unityofallthings.Clearlytopresentthatbasisofunityisnow,Iknow,BrownLandone'sone great lifeaim.Hemayormaynotsucceedinmaking the worldconsciousofthisunity,butatleast the attemptin The SpiritofMattercomesnearermakingusknowthat the spiritualandmaterialworldareonethananythingwrittenpreviously.Withsuchaconsciousnessof the unityofallthingsofspiritandofmatter, the faithisstrongand the wayiscleartomakeouridealscometrue.HehaddonethisbecausereportshadcomefromJapanthat the dyesdidstain the handsofJapanesegirls.Hebeganhisworkbyidealizing the thing heintendedtomanufacture;hehadidealized the thing everydaysincehefirstconceivedit;andheisstillidealizingthatsame thing. Isitanywonderthathisfaceglows,thathiseyesshine,thathistoneisenthusiasticandthatheismakingmillions?Heisnotaso-called“manofideals,”butheputsidealizing into action.Heidealizeseverything,evencommonlabor;hewasactuallyhappytellingmethatheandhiswifemade the firstdyesintheirownhomeinstewpotsanddish-pansandthat,whilehewasmaking the boxesinwhichtoship the dyes,hiswifewasoutpeddlingthem.Hehasidealized the service the dyesrendertomillionsofwomenand the justrewardstohimself.Consequently,heissuccessful.Heisworthmillions,madeinlessthanfouryears;hewasabletosendhistwoboystocollege.TherearePhariseestodayastherewereinChrist'stime.Whatvalueare your idealsunlessyouusethem? The  great masterhassaidthatunlessweuse the talentswehaveeventhatwhichwehaveshallbetakenaway.Itisnotholdingidealsthatmakesdesirescometrue.Itisusingideals. The firststepistoidealize the thing withwhichyouareworking.ABILLIONDOLLARSBYIDEALIZING THE MOVEMENTOFTHINGSCHAPTER16Everyonewantsabundance-abundanceofallthings!And,specifically,everyonewantsmoneyandallthingsthattake the placeofmoney.Canyou turn adesireformoneydirectly into money?No,certainlynot!Moneyis the resultofabundance,notabundanceitself.Letusagreeupon the meaningof the term.WhenonefriendisthinkingofaPersiancatandanotheristhinkingofanordinaryhousecat,bothwilldisagreewithwhatIamsayingaboutacatifIamthinkingandtalkingofawildcat.Thereforequalifyatonce the wordabundance.Onemeaningof the wordissufficiency-enoughtomeetallourtrueneeds,presentandfuture.Idealizing the ProcesstoSecureAbundanceshouldnotbelimitedtosecuringmoneydirectly.Otherfactorsaremoreimportant.Theyareanabundanceofideas,recognitionof the abundantopportunitiesthatsurroundyou,andbeingabundantlypreparedtomakeuseofthem.Lackofmaterialabundanceisnotalackofideas;butmoney-lackalwaysindicatesapovertyofidealsregarding the rightprocessesofgettingmoney.Onceallhairpinsweremadeofstraightwireandwerealwaysmoving-alwaysslippingoutof the lady'shair.Millionsofwomenweredisturbedaboutitforscoresofyearsandmanypeople-millionsofthem-hadideasaboutit.Hundredsofthousandsconsciouslydesiredandwishedforsomethingbetterandthoughtaboutit.Nothing,however,resultedfrom the ideasandthoughtsofthesehundredsofthousands.Notaoneofthemevermadeacentoutofhisorherideasorthoughts.Therewasnoabundanceinthem.But,therewasabundancein the idealofahairpinwhichofitselfpreventeditselffrommovingeasily. The manwhoidealizedandproduced the crinklywirehairpinisnowamulti-millionaire.Abundancealwaysresidesinanideal,-whetherofpropertyormanagementormanufacturingorpositionorwhatnot;itresidesinidealizingeven the detailedpartsofthingsand the movementofsocommonasubstanceasoil. The stepsin the IdealizingProcesswhichbroughtsuccesstoMr.Rockefellerwere:First,heidealizedoilindetail. The otheroilmen-thenwealthierthanMr.Rockefeller-thoughtofoilonlyasoil;ascostingsomuchperbarrel,assellingforsomuch,andasbringingsomuchprofit.Mr.Rockefellerthoughtofthesethings,butinadditionheidealizedoilinallitsdetails.Mentallyhevisionedothersubstancesinit-notatalllikeoil.Moreover,heidealized the processesofseparatingthesefrom the oil,andoutofthesecame the by-products.Today,itissaid, the StandardOilCompanycouldgiveawayallitsoilandyetpaygooddividendsoutof the profitsofitsby-products.Letusbejust:thiswealthfrom the byproductswasdueto the factthatMr.Rockefellerwaslessrealisticthanothers;heidealized the oilthattootherswasjustoilandnothingmore.Second,Mr.Rockefelleridealized the movementofoil.Otheroilmenthoughtoftransportingoiljustasbarrelsofflourandbarrelsofsugararetransported.ButMr.Rockefelleridealizeditinmotion;hesawitflowingandidealizeditflowinginpipes.Hence the pipelinesystem, the second great sourceofStandardOilprofitsandsupremacy.Againletusbejust-GodandHislawsrule:Mr.Rockefellerwonphenomenalfinancialsuccessbecauseheidealized,morethandidhiscompetitors, the detailedpartsof the thing anditsmovement.On the otherhand,Mr.Rockefellerdidnotidealizehisrelationto the restofsociety.Hethoughtofhimselfasamanstandingalone.Forfortyyearshewassilent,-unwillingthatanyonewithinhiscompaniesshouldgiveany ... Visualizingis the actofholdingamentalpicture;idealizingis the actofperfecting the mentalimageofallfactors, -the picture, the processofsecuringitand the actofmakingitreal.Youoftenignite the heartof your idealbyvividmentalpicturesandstrongfeelingsofdesiretopossess the reality;butunlessconnectedupwith your motorpowerofaction,itremainsmerelyanurgentunfulfilledpictureofdesirewithinyou-anidealthatdoesnotbecomeareality.Clutching your idealtoactioncannotbeeffectivelyaccomplishedbyapicture.Letmeillustratethisclearly.Gotoanartmuseum;lookatanypaintingrepresentinganumberofpeople.If,aftergoingaway,youclose your eyesandvisualize the painting,youholdin your mindamentalpictureof the painting.Withcareandpracticeyoucanmakethismentalpictureveryvividandincrease your abilitytore-seein the mindeverydetailofsuchapainting-lines,formsandcolorsofthingsandpeople.Yet,itisstillamerepicture;itisflat,lackingaction,anditdoesnotimpeltoaction.ThatwhichIhavejustdescribedis the visualizingprocess.Visualizinghasproducedmarvelousresultswhen the personvisualizinghasturnedsuchmentalpicture-making into the idealizedprocess,eveniftheyhavenotrecognizedthattheyhavedoneso.Idealizing,however,ismoreremarkablebecauseitincludesvisualizingandaddsallotherelementstoit.Visualizationcomesfromusing the stored-upimagesofbutoneofoursenses, the senseofsight.Idealizationcomesfromusing the stored-upimagesnotonlyof the senseofsightbutofallothersenses.Toattainthatwhichwedesireitisnecessary,notonlytosee the visualimage,buttoact.Trynowanotherprocess:Idealize the paintingyousawin the artmuseum;bringitvisuallyto your mind;re-seeitjustasyoudidby the processpreviouslydescribed.Thenimageaction,-everypersoninitinaction;feelthemdoing the thing theyarepicturedasdoing;feel the movement;feel the activities.Ifitportraysthemasspeaking,hear the tones,-hearwhattheysay.Imightcontinuewithallotherelementsof the picture,butIthinkthisissufficienttoshowyou the differencebetweenvisualizationandidealization.Visualizationproducesanonmoving,non-activepicturein the mind,eventhoughitbevividandclear.Beingnon-active,itdoesnotimpeltoactionandhencemanyofourpicturedidealsdonotbecomerealities.Butifweidealizeaction,ifweuse the mentalclutchofconnectingup the idealof the thing desiredwith the processofobtainingthatwhichwedesire,actionmustresult;andactionisoneof the essentialfactorsinmakinganyidealcometrue. THE PROCESSTHATMAKESIDEALSCOMETRUECHAPTER12Processis the wayofdoingthings.Thereareseveralwaysofdoingthings,but the idealizedwayis the onlywaythatguaranteessuccess. The non-idealizedprocessesare:meredoing;purposefuldoing;plannedorthought-outdoing. The fourthprocessis the idealizedprocess.Meredoingneverleadstosuccess,-forbackofitthereisnoidealof the process,nodesiretoimproveit,nothought-outplan,andnoideal.Inminesandstoresandfactoriesandoffices,therearemillionsofgoodworkers.Theylearntodoone thing -theylearntodoitwell-andthen,foreverafterwards,theymerelydo.Theydrudge,ortoil,orlaborbuttheydonotwork;and-theydonotsucceed.Youyourselfmaydo your workperfectlymerelydoingit;youmaybealwaysatit;othersmaybeabletodependuponyoudoing your workexactly,withnolossoftime,notmissingastroke.Butallthesedonotleadtoattainment,-why,evenahay-pressdoesthosethings!Purposefuldoingisonestepinadvanceofmeredoing.Itisbaseduponan idea ofprogressandisstimulatedbyadesire.Butthatisnotsufficient.Why, the bank-robberhasapurposeinrobbing;hemaysucceednowandtheningettingwhathewantsandhealwayssucceedsinmakinghimselfauselessmemberofsociety,-yet,hislifeisnotsuccessfulandheisnotasuccess.Evenwellplanned,carefullythought-outdoingleadstothousandsoffailures.Manyayoungman,intelligent,enthusiastic,hardworkingandearnest-startsinbusinessforhimselfandfails,-evenafterhehasplannedandthoughtouthisentireproblem.Whenhebegins,heseessuccess -big success-withintwoorthreeyearsatmost.Butinsixmonths the sheriffmayclosehimupasafailure.Evenplanneddoing,baseduponideas,desiresandthought-outprocesses,failsunless the processisidealized.Itisonlyanidealizedaim,processandattitudethatalwayswin.SometimeagoanadditionalmainsubwaywasopenedinNewYorkCity.Itnecessitatedanewroutingofpassengers.Morethansevenmillionpeoplehadtolearntotravelbynewroutes.Fordaysbeforeitsopening the paperswerefullof the newsystemandhowtogetfromonepointtoanother.Atleastnineoutofeverytenof the millionsofadultsinNewYorkmusthaveread the directionspreviousto the opening,althoughprobablynotoneinahundredthousand-whentheyread the directionsoverandoveragain-idealized the newroute,noridealizedthemselvesgoingabout the cityortoandfromworkonit. The ResultofNotIdealizing the Processon the dayof the opening,intelligentmenandwomencrowdedandjammedeachother,wentwheretheydidnotwishtogo,evengotlost,thoughmanyofthemhadknownNewYorkalltheirlives. The confusionandjammingof the mobattwotransferstationswereso great thatscoresofwomenfainted,andmanywereseriouslyhurt.Morethanamillionpeoplelosttheirheads-morethanamillionwereconfusedforweeks.Itwasnecessarytoclose the crosstownsubwayforamonthtopreventaccidents-actuallytopreventpeoplekillingthemselvesandeachother,becauseoftheirconfusedmobaction.Andallofthisconfusion,trouble,injuryanddelaycouldhavebeenpreventedifeachof the sevenmillionpeoplewhouse the subwayshadspentbutfiveminutesprevioustoitsopeninginIdealizing the Processoftravelingonit.HowIIdealized the ProcessinthisCase:Itookadescriptionof the routesfromanewspaper;readitcarefully.ThenIquietlyvisualized the newroutes. Next, Iidealizedaction,-Idealizedmyselfusing the newroutefrommyhometomyoffice,picturingmyselfon the cars,changingwhere the descriptionsaidchangesmustbemade;idealizingeverybitof the journeytomyofficedoor. Next Iidealizedonetripafteranothertootherpartsof the city,untilIhadmyselfmentallyusedeverynewandoldroute.Afterthis,itwasimpossibletobeconfused;impossibletomakeamistakeinusing the subway.Millionsofothersthoughtof the newroutes,butcertainlyveryfewconsciouslyidealizedthemselvestravelingonthem.YeteveryindividualinNewYorkcouldhavedoneitinfiveminutesiftheyhadonlybeenin the habitofIdealizing the ProcessofDoingThings.Othershadideasof the newroute,ofwheretheywantedtogo,andofhowtogetthere.Iturnedmyideas into ideals.Idealizing the processofdoing the thing, includedmorethan the re-seeingof the mentalpictureof the newroute.Ididmorethanvisualizeit.Iput into itanelementofaction.Ikeptmy“clutch”insothat the picturebecamemovement.Thatisalwaysessentialinattainingthatwhichyoudesire. THE ACTOFMAKING THE REALITYYOURSCHAPTER13Thislastactivity -the actofmaking the realityyours-comprisesthreesteps:idealizing your attitude;unifying the substanceof the idealWITH the substanceof the real;andmaking the actual thing apartof your possessionsorplacingyourselfin the actualconditionsthatyouhaveidealizedanddesired. Your attituderelatestoyourself,toothers,toconditions,andto the worldingeneral.Beginwithyourself.Consciouslyornot,youdotakesomekindofanattitudetowardyourself.Youmaythinkyourselfawormoragod.Youarefreetotakeanyattitudetowardyourselfyoudesiretotake;butthereisonlyoneattitudethatleadstosuccessanditis the idealizedattitude!Incompletethinkingin“ideas”makesyouseeyourselfasachildofsin,suffering,sorrow,weakness,mistakeandfailure.Thinkofyourselfasyouare:asonofGod-idealizing the endyoudesire, the processbywhichyouattain,and the attitudeyouholdtowardyourself,others,conditions,and the universeitself.Then,idealize your attitudetowardothers,"Thatwhichyeseekyeshallfind."Ifyouthinkthatallmenaretryingtocrushyou,youwillbecrushed;first,because your attitudecloses your eyesto the opportunitiesofferedyou;andsecond,becausesuchanattitudediscoversanddrawstoyouthosewhodonothelpyou.Ifyouidealizeothersaswillingtohelpyou,youdrawtoyoumenandwomenwhowilldo the square thing byyouandhelpyou,-inthemyouwillfindhelpandajustreward.Thisidealizedattitudedoesnotmakeyouatrustingsimpleton,for the idealizedattitudealsoidealizeswisdominknowingothers. The idealizedattitudechangesall the conditionsoflife.Inbusiness,itleadsustoexpectgoodresults,and,expectinggoodresults,weplanbetter.Whenweplanbetter,-thatis,in,amoreidealizedway-wegetbetterresults.Idealize the worldingeneral. The universemustbegood.Ifitwerenotgooditwouldgotopiecesovernight,-forevildisruptsanddestroys.Goodattractsandunitesandholdstogether.Youcannotidealize your business, your professionand your workwithoutconducting the wholeaffairasanidealizedservicethatinevitablywillforce your idealstocometrue!Youmayidealize the Thing Desired,idealize the ProcessofAttainingItandCarryOut the ProcessinAction,-and,yet,by your attitudekeep the realityfrombecomingyours.Withagroupofcongenialfriends,youcandesireandidealizeanevening'spleasureforyourselfand the girlyoulove,youmaycallforherandgoto the gatheringtogether,-andyet your attitude,ifdisagreeable,cankeep the pleasureof the eveningfrombecomingyours.First,then,giveattentionto your attitude!Second,unify the substanceof your idealwith the substanceof the  thing orconditiondesired. The substanceof your idealisyours!Itisof your mind. The substanceof the realitymaynotyetbeyours.Tomakeityours,youmustmake the bodyof your idealcoincidewith the bodyoractualityofthatwhichyoudesire.Re-read the chaptersonHowtoFormanIdealthatWillComeTrue,Firing the HeartDesireof Your Ideal,GivingaBodyofEthericSubstanceto Your Ideal,andGiving Your Ideal the ImpulseofActiontoMakeItReal.Then,re-image your idealinaccordwiththosefourqualities-itsform,itsdesire,itssubstance,itsimpulsetoaction. Next, re-read the threechaptersof The SpiritofMatter: Your IdealsandWhatCompactnessofMatterGivestoThem, Your DesiresandWhatAttractiveEnergyGivestoThem,WhatMovementinMatterGivesto the Bodyof Your Desire.Donotneglecttore-readthese.Youremembermuch,butnotall the things.Re-readthem,recognizing:that the materialdensity,of the thing youdesireisanethericsubstancecoincidinginnaturewith the substanceof your ideal;that the materialsolidityof the thing youdesireisinfiniteattractiveenergywhichcoincidesinnaturewith the holding-togetherenergyof your ideal;andthat the energyof the material thing desiredisethericforce-exactly the sameforceasexistsin your ideal.Now,imageeachdetailof your ideal,projectitoutof your mindto the placeof the actuality,anduniteitwith the samedetailof the materialactualityyoudesiretobeyours.Donotmissasingledetail;make the projectedidealcoincidewith the actual thing ineveryfeature-form,substance,energyandplace.Tomissnofactor,unifystepbystep,-astocolor,sound,taste,smell,balance,heat,movement,directionofmovement,form,size,finenessorroughness,hardnessorsoftness,cold,weight,use,pleasuresfromuse,etcetera.Missnoneofthese!Then,third,takepossessionof the thing orwalk into the conditiondesired.Idealizeyourselfinaction:(1) the conditionofyourselfwheninaction;and(2) your useof the meanstobeusedinperforming your action.Ifthisafternoonyouaretogotoonemanoragroupofmentodiscussordosomethingwhichitisnecessaryforyoutopresentordoinordertomake your idealcometrue,imageyourselfwith the manorwith the men,imageyourselfatperfectease,image your confidenceinyourself,image your self-controlwhentalkingtothem,whencontradictedbythem,evenwhenridiculedbyoneormoreofthem.Imagetheseconditionsin your mindbeforeyougo.Itbuildsinbrainapaththatmakes the doingof the thing butamererepetitionofa thing alreadydone.Isayimagethesethings,-notmerelyimaginethem;merelythinkingaboutthemwillnotbringresults.Imagealso the impressionsyouseeyourselfgivingtoothers:Areyouappearingassincereasyouaresincere!Areyouappearingasreliableasyouarereliable?Areyouappearingactiveandenergeticandsaneandsafe?Remember,itisnotonlywhatyouare,butwhatyoucommunicatetootherswhichdeterminesresultsindealingwithothers.Idealizing the actionbuildsinbrainpaths.Then,whenyoucometo the actualdoing,youhavealreadyestablishedahabitofdoingitsuccessfully. The moretimesyouidealize the doing, the strongerandmorepermanentthesebrainpathsbecome.Hence,whenyougo into action,youaremerelyrepeatingwhatyouhavealreadydoneandwhatyouhavealreadysucceededindoing.Consequentlythereisnohesitancy,nodoubt,nolackofconfidence,nolackofease,andnomistakesin your action.And-becauseyoucenter your effortrightly the  thing orconditionisarealityandbelongstoyou!Wheretocenter your effortnowfollows.WHERETOCENTER YOUR EFFORTCHAPTER14Itisveryimportantthatyouidealizethatwhichyoudesire;but,sofaras the attainmentofitisconcerned, the processismuchmoreimportant,andidealizing the processis the mostimportantofall.Iwillillustrate(1)byalittleincidentand(2)bya great worldexperience.In the springof1919,sometimeafterIhadreturnedto the UnitedStatesfromoneofmysojournsabroad,IwrotealettertoElizabethTowne.IhadknownherformanyyearsbutwhileIwaslivingabroadwehadbeenquiteoutoftouch.WhenMrs.Townereceivedmyletteritawakenedadesireinhermind.Therewastobeaconventionnearherhometown the followingweek.Shewishedmetospeakatthatconvention.Tohavemespeakat the conventionwasheridealof the Thing Desired.Didshestopwith the Idealof the thing desired?Notatall.ShebeganIdealizing the Processofgettingmethere.Shepressed the bell-buttonimmediately;incameastenographer;andaletterwassenttellingmehowIcouldcomeandreturn-givinginformationof the trains-how,bytravelingatnight, the tripwouldtake the leastpossibletime.Atintervalsduringthatdayand next shewentonIdealizing the Processofarrangingformewhilethere,-whereIshouldstay,whenIshouldspeak,howmanytimesIshouldspeak,etcetera,etcetera.Shegavetensecondstorecognizing the Idealof the Thing DesiredandanhourormoreIdealizing the Process:10secondsto the former;3,600secondsto the latter.That'sabout the rightproportion.Thinkthisover;itappliestoeverythinginlife.-Giveaboutathousandtimesmoretimeandefforttoidealizingandworkingout the processthanyougivetoidealizing the thing youdesireand your idealwillcometrue. Turn fromthisverysimpleincidenttoconsider the valueofIdealizing the Processinattaining great things-anyvery great thing -insuchamatterasaworldwar. The great WorldWarwasa great spiritualtestof the race.When the Germansin1914wereat the Marne, the Idealof the Thing Desiredwas: the GermanArmymustbestopped!Thiswasnotamere idea; itwasalifeanddeathidealof the peoplesof the Alliedcountries. Great leadersrecognizedthis.Whennewsthat the GermanArmywasbeingforcedbackwastickedoffin the LondonWarOffice,LordKitchenersaid,"Godmusthavedoneit";andLordRobertsreplied,"Itmeans the nationshavebeenpraying." The followingyear,duringanothercrisis,LloydGeorgeexclaimed," ;The warwillbelostunlessallEnglandgetsdownonherkneesinprayer;"andin1918 the great Fochfounddailycommunionnecessary.Thiswas the emphasisof the Ideal.But the Processwasnotneglected.Evenhe,whodailyspentanhourinprayeranddailywenttoHolyCommunion,knewthatGodhelpsonlythosewhoknowenoughtohelpthemselves.Ouronenationalwar-idealwas:Win!Havingoncerecognizedthis,didwewastetimeharpinguponit?No!Andwesucceededbecausewecenteredmostofoureffortsupon the processesnecessarytowin the war.Whenitwasnecessarytosavefoodwesavedit.Wewentwithoutthisorthat-withoutmeatonmeatlessdays;withoutwheatonwheatlessdays.Butwedidmorethanaccept the process;weIdealizedit.Wemadeitamatterofpatriotism;areligionofbrotherlyhelptoourallieswhoneededfood.When,weneededmoney,didwecontinueharpingon the Ideal?Notatall!WeIdealized the Processoffurnishing the meanstoequipandfeedourboys.WeIdealized the Processtosuchanextentthathewhodidnotbuyallhecouldaffordandalittlemore,feltwronginside.Whenmoreshipswereneededcollegeboysandhighlypaidbusinessmendidmanualworkin the shipyards;andwhenmoremunitionswereneeded,womenwhosewhitehandshadneverbeforeknown the greaseoffactorymachines-workedlonghoursbecause the processwasIdealized.Whatwasnewinthis:wehadalwaysheldidealsandbeenforcedtotakepartin the processesoflifeinpeacetimes. The new thing -the thing thatbroughtphenomenalresults-was the Idealizationof the Process.Noworkwasdrudgery;itwasanIdealizedPartof the Effortsofa Great HumanBrotherhood.Supposewehadneglected the Process!Supposewehadmadenomunitions,builtnoships,soldnobonds,sentnomenoversea,-wouldsuchprocedurehavehelpedtowin the war?!Suchaprocesswouldhavebeenridiculous.Yet,inothermatters,weattempttomakeouridealsanddesirescometruebyholdingpersistentlydayafterdayandmonthaftermonthto the idealof the Thing Desired,givinglittleornoattentiontoidealizing the processandputtingit into operation.Ifyouwanttowin,ifyoureallywishthatwhichyoudesire,ifyoutrulydesiretomake your idealscometrue-to turn them into realities,firstform your idealof the Thing Desiredbutgive your great efforttoIdealizing the Processandputtingit into action.Thatbringsyou the reality!IDEALIZEDTHINGSMAKEFORTUNESCHAPTER15Inwhateveryouaredoingandinwhateveryouhopetodoandattain,itisnecessarytodealwiththreefactors:things,wordsandpeople.Infact,whenyoucometothinkofit,thereisnothingelsewithwhichyoucandeal.Consequently,idealizing the processofattainingwhatyouwantincludesidealizing the thingswithwhichyouworkor the thingsyouaretohandle;andoften great fortunesaremadefromidealizinglittlethingsand great failuresresultfromnon-idealizationofthings, big orlittle.Hereare the experiencesoftwomenillustrating the point.Itwason the trainspeedingacross the StateofNewYorktowardChicago.Ihadleft the diningcar,goneto the Clubcarand,observingthat the seatsaboutoneof the cardtableswereempty,satdowntheresothatImightbealonetoread.Menwerecominginfromdinnerandsoonamantookaseatacross the table.Ilookeduptodeterminewhetherotherswerewithhimand,ifso,whethertheymightnotwish the tableforcardplaying.Buthewasalone.Hehadafineface,clean,clear-cut;evidentlyamanofeducation;perhaps,amanofculture.Hisface,hisbearing,hisattitudeallproclaimedhimtobea“manofideals.”Idonotmeanavisionary,butamanwhodoesandwhohasalwaysdonethatwhichisrightandwhorefusesandhasrefusedtodothatwhichiswrong.Inaminutewewereinconversation.Itstartedregarding the highcostofliving.Itwentfromone thing toanother.Hewascommunicativeanditwasnotlongbeforehementionedthathehadwishedthisyeartosendhisboytocollegebuthehadbeenunabletodosobecausehecouldnotaffordit."AcollegeeducationcostsfourtimesasmuchtodayasitdidwhenIwenttocollege,"hesaid. The firstpointIwishyoutorememberisthis:hecouldnotaffordtosendhissontocollege.Iledhimonin the conversation,learnedthataftergraduatingfromcollegehehadbeenaschoolteacher;thatlaterhehadbeeninY.M.C.A.work;awelfareworkerinamanufacturingplantforayear;andthatin1913,he,withafriend,hadgone into amanufacturingbusinessofhisown."Whatlineofmanufacturing?"Iasked."Oh,justlittlewickerhandsatchels,suchasboysusetocarrybookstoandfromschool,"heanswered.Thisis the secondpointIwishyoutoremember:"Oh,justlittlewickerhandsatchels."Thisconversationtookplacein the year1920.Itindicatesthatafterhavingbeeninbusinesssevenyears,manufacturinganarticleofusetoatleasttenmillionschoolchildrenaswellashundredsofthousandsofothersinourcountry,this“manofideals”wasunabletosendhisboytocollegebecausehecouldnotaffordit.Wetalkedofotherthings;butbeforelongheleftme,goingbacktohisprivatecar.Twoothermencameinandsatdown.Oneacross the table,onebesideme.LaterIlearnedthatonewasacoaloperatorofIndiana,and the other,-well, the restof the storyconcerns the otherman.Onelookatthismantoldmehewasnotaso-called“manofideals,”-thatis,notinaccordwith the ordinaryuseof the term.Helookedveryprosperous;hewastalkative-menarealwaysmorecommunicativeafterdinner,smokingagoodcigar,onatrainwithnothingelsetodo.Thismanis the soap-dyekingof the world.Onlyafewyearsagoheandafriend,hiswifeandhisfriend'swife,startedinbusinessmakingsoap-dyes.Altogethertheyhad$800.Todayeachofthemismorethanamillionaire.Theirsoap-dyessellfortencentsapackage,yettheydoabusinessofmanyhundredthousanddollarsamonth.Theysecured the originalpatentandconsequently,inadditionto the profitstheymakefromtheirownconcern,theyarepaidroyaltiesbyallothersoap-dyecompanies.Howdidhedoit?Ihavesaidthatheisnotamanofideals.Thatstatementisbothtrueandnottrue.Heisnotamanofidealsof the Phariseekind,butheisamanwhoidealizes the thing withwhichheworks.Tohim the soap-dyeisoneof the great inventionsof the age.Hisfaceglowedashetoldaboutit;hiseyesshone."Thinkwhatitmeans,"hesaid,"foreverywomanin the land-infact,allover the world,fornowwe'resellingsoap-dyestoEurope,Australia,IndiaandJapan-tobeableintwominutestochange the colorofhershirtwaist,ofapieceoflace,oranylighttrimmingmerelybydippingitinourdye,withoutanyboiling,andwithoutstainingherhands."From the verybeginninghehadidealized the thing heproduced.Hehadidealized the soapinordertoselect the bestfor the purpose.Hehadidealized the dyessoastoproduce the mostusefuldye, the mosteasilyandquicklyuseddye,-adyeneedingnoboiling,adyethatdoesnotstain the handsofthoseusingit.Hehadidealized the chemicalsusedin the processofmaking the dye,and,ashetalkedofhowhehadbuiltup the business,Isawthathehadevenidealized the kindofchemicalexperthewantedandhadthensearched the UnitedStatesuntilhefound the manthatfittedhisideal.Hehadidealizedjusticeandhadsecuredpatentrightsforhimselfandthosewhohadworkedforhim.Hisprocessofidealizing the thing -the soap-dye-didnotstopwhenhehadputagoodproducton the marketandwhenthatproducthadearnedhimmillionsofdollars.HetoldmehowthatveryafternoonhehadspentthreehourswithJapanesegirlsinNewYorktoprovehissoap-dyeswouldnotstain the handsof the Japanesewomen.himmop the kitchenfloorsthatheranawayfromhome!Althoughhandicappedinchildhoodandyouthwithwhatmostofusconsiderinsurmountablephysicalhandicaps,yethehaslivedlong,workedmuchandretainsenduringvitality.Thoseinwhosetimehefirstworked-HelenWilmans,Dr.Adams,Mrs.Eddy,Dr.Stockhamandothers-havelongsincepassed into the greaterlife.Yet,today(Iknowfromyearsofassociation),heoftenworkstwentyhoursoutoftwenty-fourandfindslifeand the workajoybecausehelovesboth.YouandImaynotwishtoworkthus,yetitgivesone great consciousnessofpowertoknowthatsomeonehasattainedsuchspiritualcontactwithLifethatheisabletodoso.Hisrecreationispainting.Afteraday'swork,usuallyfromeighteentotwentyhours,hepaintstoresthimselfbeforegoingtosleep.Hepaintsatsuchtimeswithphenomenalrapidity.Hehasworkedmuchandallhehasdoneorwrittenisoriginal.Inpointoffact,hehasdonesomanyoriginalthingsthatmanyfinditdifficulttokeeptrackofhiswork.Morethantwentyyearsagohewroteof the valueofvitamins,nowbeingacceptedby the medicalprofession;agenerationagoheproved the solarplexustobeabrainbyitself,astatementthenridiculedbybiologistsbutnowaccepted;seventeenyearsagohediscoveredthattoneismostresonantlyprojectedon the paraboliccurveanditisjustnowbeingusedbyengineerstosecurevaluablepatents;withinthisdecadehehasformulatedanewscienceofsociologywhichconservativeFrenchthinkershavecalled"epochmaking."Hewas the firstmantoworkoutanewscienceof the artsunifying the basicprinciplesofmusic,literature,painting,sculptureandarchitecture;toworkoutneuralreaction;andtoprovethatnewbrainstructurecanbedevelopedbyconsciousfunctioningjustasBurbankprovedthatnewplantstructurescanbedeveloped.Inthisbookonethoughtdeservesmorethanpassingmention.During the centuriesphilosophershavesought the basisof the soul'sfaithin the unityofallthings.Clearlytopresentthatbasisofunityisnow,Iknow,BrownLandone'sone great lifeaim.Hemayormaynotsucceedinmaking the worldconsciousofthisunity,butatleast the attemptin The SpiritofMattercomesnearermakingusknowthat the spiritualandmaterialworldareonethananythingwrittenpreviously.Withsuchaconsciousnessof the unityofallthingsofspiritandofmatter, the faithisstrongand the wayiscleartomakeouridealscometrue.HehaddonethisbecausereportshadcomefromJapanthat the dyesdidstain the handsofJapanesegirls.Hebeganhisworkbyidealizing the thing heintendedtomanufacture;hehadidealized the thing everydaysincehefirstconceivedit;andheisstillidealizingthatsame thing. Isitanywonderthathisfaceglows,thathiseyesshine,thathistoneisenthusiasticandthatheismakingmillions?Heisnotaso-called“manofideals,”butheputsidealizing into action.Heidealizeseverything,evencommonlabor;hewasactuallyhappytellingmethatheandhiswifemade the firstdyesintheirownhomeinstewpotsanddish-pansandthat,whilehewasmaking the boxesinwhichtoship the dyes,hiswifewasoutpeddlingthem.Hehasidealized the service the dyesrendertomillionsofwomenand the justrewardstohimself.Consequently,heissuccessful.Heisworthmillions,madeinlessthanfouryears;hewasabletosendhistwoboystocollege.TherearePhariseestodayastherewereinChrist'stime.Whatvalueare your idealsunlessyouusethem? The  great masterhassaidthatunlessweuse the talentswehaveeventhatwhichwehaveshallbetakenaway.Itisnotholdingidealsthatmakesdesirescometrue.Itisusingideals. The firststepistoidealize the thing withwhichyouareworking.ABILLIONDOLLARSBYIDEALIZING THE MOVEMENTOFTHINGSCHAPTER16Everyonewantsabundance-abundanceofallthings!And,specifically,everyonewantsmoneyandallthingsthattake the placeofmoney.Canyou turn adesireformoneydirectly into money?No,certainlynot!Moneyis the resultofabundance,notabundanceitself.Letusagreeupon the meaningof the term.WhenonefriendisthinkingofaPersiancatandanotheristhinkingofanordinaryhousecat,bothwilldisagreewithwhatIamsayingaboutacatifIamthinkingandtalkingofawildcat.Thereforequalifyatonce the wordabundance.Onemeaningof the wordissufficiency-enoughtomeetallourtrueneeds,presentandfuture.Idealizing the ProcesstoSecureAbundanceshouldnotbelimitedtosecuringmoneydirectly.Otherfactorsaremoreimportant.Theyareanabundanceofideas,recognitionof the abundantopportunitiesthatsurroundyou,andbeingabundantlypreparedtomakeuseofthem.Lackofmaterialabundanceisnotalackofideas;butmoney-lackalwaysindicatesapovertyofidealsregarding the rightprocessesofgettingmoney.Onceallhairpinsweremadeofstraightwireandwerealwaysmoving-alwaysslippingoutof the lady'shair.Millionsofwomenweredisturbedaboutitforscoresofyearsandmanypeople-millionsofthem-hadideasaboutit.Hundredsofthousandsconsciouslydesiredandwishedforsomethingbetterandthoughtaboutit.Nothing,however,resultedfrom the ideasandthoughtsofthesehundredsofthousands.Notaoneofthemevermadeacentoutofhisorherideasorthoughts.Therewasnoabundanceinthem.But,therewasabundancein the idealofahairpinwhichofitselfpreventeditselffrommovingeasily. The manwhoidealizedandproduced the crinklywirehairpinisnowamulti-millionaire.Abundancealwaysresidesinanideal,-whetherofpropertyormanagementormanufacturingorpositionorwhatnot;itresidesinidealizingeven the detailedpartsofthingsand the movementofsocommonasubstanceasoil. The stepsin the IdealizingProcesswhichbroughtsuccesstoMr.Rockefellerwere:First,heidealizedoilindetail. The otheroilmen-thenwealthierthanMr.Rockefeller-thoughtofoilonlyasoil;ascostingsomuchperbarrel,assellingforsomuch,andasbringingsomuchprofit.Mr.Rockefellerthoughtofthesethings,butinadditionheidealizedoilinallitsdetails.Mentallyhevisionedothersubstancesinit-notatalllikeoil.Moreover,heidealized the processesofseparatingthesefrom the oil,andoutofthesecame the by-products.Today,itissaid, the StandardOilCompanycouldgiveawayallitsoilandyetpaygooddividendsoutof the profitsofitsby-products.Letusbejust:thiswealthfrom the byproductswasdueto the factthatMr.Rockefellerwaslessrealisticthanothers;heidealized the oilthattootherswasjustoilandnothingmore.Second,Mr.Rockefelleridealized the movementofoil.Otheroilmenthoughtoftransportingoiljustasbarrelsofflourandbarrelsofsugararetransported.ButMr.Rockefelleridealizeditinmotion;hesawitflowingandidealizeditflowinginpipes.Hence the pipelinesystem, the second great sourceofStandardOilprofitsandsupremacy.Againletusbejust-GodandHislawsrule:Mr.Rockefellerwonphenomenalfinancialsuccessbecauseheidealized,morethandidhiscompetitors, the detailedpartsof the thing anditsmovement.On the otherhand,Mr.Rockefellerdidnotidealizehisrelationto the restofsociety.Hethoughtofhimselfasamanstandingalone.Forfortyyearshewassilent,-unwillingthatanyonewithinhiscompaniesshouldgiveany ... Visualizingis the actofholdingamentalpicture;idealizingis the actofperfecting the mentalimageofallfactors, -the picture, the processofsecuringitand the actofmakingitreal.Youoftenignite the heartof your idealbyvividmentalpicturesandstrongfeelingsofdesiretopossess the reality;butunlessconnectedupwith your motorpowerofaction,itremainsmerelyanurgentunfulfilledpictureofdesirewithinyou-anidealthatdoesnotbecomeareality.Clutching your idealtoactioncannotbeeffectivelyaccomplishedbyapicture.Letmeillustratethisclearly.Gotoanartmuseum;lookatanypaintingrepresentinganumberofpeople.If,aftergoingaway,youclose your eyesandvisualize the painting,youholdin your mindamentalpictureof the painting.Withcareandpracticeyoucanmakethismentalpictureveryvividandincrease your abilitytore-seein the mindeverydetailofsuchapainting-lines,formsandcolorsofthingsandpeople.Yet,itisstillamerepicture;itisflat,lackingaction,anditdoesnotimpeltoaction.ThatwhichIhavejustdescribedis the visualizingprocess.Visualizinghasproducedmarvelousresultswhen the personvisualizinghasturnedsuchmentalpicture-making into the idealizedprocess,eveniftheyhavenotrecognizedthattheyhavedoneso.Idealizing,however,ismoreremarkablebecauseitincludesvisualizingandaddsallotherelementstoit.Visualizationcomesfromusing the stored-upimagesofbutoneofoursenses, the senseofsight.Idealizationcomesfromusing the stored-upimagesnotonlyof the senseofsightbutofallothersenses.Toattainthatwhichwedesireitisnecessary,notonlytosee the visualimage,buttoact.Trynowanotherprocess:Idealize the paintingyousawin the artmuseum;bringitvisuallyto your mind;re-seeitjustasyoudidby the processpreviouslydescribed.Thenimageaction,-everypersoninitinaction;feelthemdoing the thing theyarepicturedasdoing;feel the movement;feel the activities.Ifitportraysthemasspeaking,hear the tones,-hearwhattheysay.Imightcontinuewithallotherelementsof the picture,butIthinkthisissufficienttoshowyou the differencebetweenvisualizationandidealization.Visualizationproducesanonmoving,non-activepicturein the mind,eventhoughitbevividandclear.Beingnon-active,itdoesnotimpeltoactionandhencemanyofourpicturedidealsdonotbecomerealities.Butifweidealizeaction,ifweuse the mentalclutchofconnectingup the idealof the thing desiredwith the processofobtainingthatwhichwedesire,actionmustresult;andactionisoneof the essentialfactorsinmakinganyidealcometrue. THE PROCESSTHATMAKESIDEALSCOMETRUECHAPTER12Processis the wayofdoingthings.Thereareseveralwaysofdoingthings,but the idealizedwayis the onlywaythatguaranteessuccess. The non-idealizedprocessesare:meredoing;purposefuldoing;plannedorthought-outdoing. The fourthprocessis the idealizedprocess.Meredoingneverleadstosuccess,-forbackofitthereisnoidealof the process,nodesiretoimproveit,nothought-outplan,andnoideal.Inminesandstoresandfactoriesandoffices,therearemillionsofgoodworkers.Theylearntodoone thing -theylearntodoitwell-andthen,foreverafterwards,theymerelydo.Theydrudge,ortoil,orlaborbuttheydonotwork;and-theydonotsucceed.Youyourselfmaydo your workperfectlymerelydoingit;youmaybealwaysatit;othersmaybeabletodependuponyoudoing your workexactly,withnolossoftime,notmissingastroke.Butallthesedonotleadtoattainment,-why,evenahay-pressdoesthosethings!Purposefuldoingisonestepinadvanceofmeredoing.Itisbaseduponan idea ofprogressandisstimulatedbyadesire.Butthatisnotsufficient.Why, the bank-robberhasapurposeinrobbing;hemaysucceednowandtheningettingwhathewantsandhealwayssucceedsinmakinghimselfauselessmemberofsociety,-yet,hislifeisnotsuccessfulandheisnotasuccess.Evenwellplanned,carefullythought-outdoingleadstothousandsoffailures.Manyayoungman,intelligent,enthusiastic,hardworkingandearnest-startsinbusinessforhimselfandfails,-evenafterhehasplannedandthoughtouthisentireproblem.Whenhebegins,heseessuccess -big success-withintwoorthreeyearsatmost.Butinsixmonths the sheriffmayclosehimupasafailure.Evenplanneddoing,baseduponideas,desiresandthought-outprocesses,failsunless the processisidealized.Itisonlyanidealizedaim,processandattitudethatalwayswin.SometimeagoanadditionalmainsubwaywasopenedinNewYorkCity.Itnecessitatedanewroutingofpassengers.Morethansevenmillionpeoplehadtolearntotravelbynewroutes.Fordaysbeforeitsopening the paperswerefullof the newsystemandhowtogetfromonepointtoanother.Atleastnineoutofeverytenof the millionsofadultsinNewYorkmusthaveread the directionspreviousto the opening,althoughprobablynotoneinahundredthousand-whentheyread the directionsoverandoveragain-idealized the newroute,noridealizedthemselvesgoingabout the cityortoandfromworkonit. The ResultofNotIdealizing the Processon the dayof the opening,intelligentmenandwomencrowdedandjammedeachother,wentwheretheydidnotwishtogo,evengotlost,thoughmanyofthemhadknownNewYorkalltheirlives. The confusionandjammingof the mobattwotransferstationswereso great thatscoresofwomenfainted,andmanywereseriouslyhurt.Morethanamillionpeoplelosttheirheads-morethanamillionwereconfusedforweeks.Itwasnecessarytoclose the crosstownsubwayforamonthtopreventaccidents-actuallytopreventpeoplekillingthemselvesandeachother,becauseoftheirconfusedmobaction.Andallofthisconfusion,trouble,injuryanddelaycouldhavebeenpreventedifeachof the sevenmillionpeoplewhouse the subwayshadspentbutfiveminutesprevioustoitsopeninginIdealizing the Processoftravelingonit.HowIIdealized the ProcessinthisCase:Itookadescriptionof the routesfromanewspaper;readitcarefully.ThenIquietlyvisualized the newroutes. Next, Iidealizedaction,-Idealizedmyselfusing the newroutefrommyhometomyoffice,picturingmyselfon the cars,changingwhere the descriptionsaidchangesmustbemade;idealizingeverybitof the journeytomyofficedoor. Next Iidealizedonetripafteranothertootherpartsof the city,untilIhadmyselfmentallyusedeverynewandoldroute.Afterthis,itwasimpossibletobeconfused;impossibletomakeamistakeinusing the subway.Millionsofothersthoughtof the newroutes,butcertainlyveryfewconsciouslyidealizedthemselvestravelingonthem.YeteveryindividualinNewYorkcouldhavedoneitinfiveminutesiftheyhadonlybeenin the habitofIdealizing the ProcessofDoingThings.Othershadideasof the newroute,ofwheretheywantedtogo,andofhowtogetthere.Iturnedmyideas into ideals.Idealizing the processofdoing the thing, includedmorethan the re-seeingof the mentalpictureof the newroute.Ididmorethanvisualizeit.Iput into itanelementofaction.Ikeptmy“clutch”insothat the picturebecamemovement.Thatisalwaysessentialinattainingthatwhichyoudesire. THE ACTOFMAKING THE REALITYYOURSCHAPTER13Thislastactivity -the actofmaking the realityyours-comprisesthreesteps:idealizing your attitude;unifying the substanceof the idealWITH the substanceof the real;andmaking the actual thing apartof your possessionsorplacingyourselfin the actualconditionsthatyouhaveidealizedanddesired. Your attituderelatestoyourself,toothers,toconditions,andto the worldingeneral.Beginwithyourself.Consciouslyornot,youdotakesomekindofanattitudetowardyourself.Youmaythinkyourselfawormoragod.Youarefreetotakeanyattitudetowardyourselfyoudesiretotake;butthereisonlyoneattitudethatleadstosuccessanditis the idealizedattitude!Incompletethinkingin“ideas”makesyouseeyourselfasachildofsin,suffering,sorrow,weakness,mistakeandfailure.Thinkofyourselfasyouare:asonofGod-idealizing the endyoudesire, the processbywhichyouattain,and the attitudeyouholdtowardyourself,others,conditions,and the universeitself.Then,idealize your attitudetowardothers,"Thatwhichyeseekyeshallfind."Ifyouthinkthatallmenaretryingtocrushyou,youwillbecrushed;first,because your attitudecloses your eyesto the opportunitiesofferedyou;andsecond,becausesuchanattitudediscoversanddrawstoyouthosewhodonothelpyou.Ifyouidealizeothersaswillingtohelpyou,youdrawtoyoumenandwomenwhowilldo the square thing byyouandhelpyou,-inthemyouwillfindhelpandajustreward.Thisidealizedattitudedoesnotmakeyouatrustingsimpleton,for the idealizedattitudealsoidealizeswisdominknowingothers. The idealizedattitudechangesall the conditionsoflife.Inbusiness,itleadsustoexpectgoodresults,and,expectinggoodresults,weplanbetter.Whenweplanbetter,-thatis,in,amoreidealizedway-wegetbetterresults.Idealize the worldingeneral. The universemustbegood.Ifitwerenotgooditwouldgotopiecesovernight,-forevildisruptsanddestroys.Goodattractsandunitesandholdstogether.Youcannotidealize your business, your professionand your workwithoutconducting the wholeaffairasanidealizedservicethatinevitablywillforce your idealstocometrue!Youmayidealize the Thing Desired,idealize the ProcessofAttainingItandCarryOut the ProcessinAction,-and,yet,by your attitudekeep the realityfrombecomingyours.Withagroupofcongenialfriends,youcandesireandidealizeanevening'spleasureforyourselfand the girlyoulove,youmaycallforherandgoto the gatheringtogether,-andyet your attitude,ifdisagreeable,cankeep the pleasureof the eveningfrombecomingyours.First,then,giveattentionto your attitude!Second,unify the substanceof your idealwith the substanceof the  thing orconditiondesired. The substanceof your idealisyours!Itisof your mind. The substanceof the realitymaynotyetbeyours.Tomakeityours,youmustmake the bodyof your idealcoincidewith the bodyoractualityofthatwhichyoudesire.Re-read the chaptersonHowtoFormanIdealthatWillComeTrue,Firing the HeartDesireof Your Ideal,GivingaBodyofEthericSubstanceto Your Ideal,andGiving Your Ideal the ImpulseofActiontoMakeItReal.Then,re-image your idealinaccordwiththosefourqualities-itsform,itsdesire,itssubstance,itsimpulsetoaction. Next, re-read the threechaptersof The SpiritofMatter: Your IdealsandWhatCompactnessofMatterGivestoThem, Your DesiresandWhatAttractiveEnergyGivestoThem,WhatMovementinMatterGivesto the Bodyof Your Desire.Donotneglecttore-readthese.Youremembermuch,butnotall the things.Re-readthem,recognizing:that the materialdensity,of the thing youdesireisanethericsubstancecoincidinginnaturewith the substanceof your ideal;that the materialsolidityof the thing youdesireisinfiniteattractiveenergywhichcoincidesinnaturewith the holding-togetherenergyof your ideal;andthat the energyof the material thing desiredisethericforce-exactly the sameforceasexistsin your ideal.Now,imageeachdetailof your ideal,projectitoutof your mindto the placeof the actuality,anduniteitwith the samedetailof the materialactualityyoudesiretobeyours.Donotmissasingledetail;make the projectedidealcoincidewith the actual thing ineveryfeature-form,substance,energyandplace.Tomissnofactor,unifystepbystep,-astocolor,sound,taste,smell,balance,heat,movement,directionofmovement,form,size,finenessorroughness,hardnessorsoftness,cold,weight,use,pleasuresfromuse,etcetera.Missnoneofthese!Then,third,takepossessionof the thing orwalk into the conditiondesired.Idealizeyourselfinaction:(1) the conditionofyourselfwheninaction;and(2) your useof the meanstobeusedinperforming your action.Ifthisafternoonyouaretogotoonemanoragroupofmentodiscussordosomethingwhichitisnecessaryforyoutopresentordoinordertomake your idealcometrue,imageyourselfwith the manorwith the men,imageyourselfatperfectease,image your confidenceinyourself,image your self-controlwhentalkingtothem,whencontradictedbythem,evenwhenridiculedbyoneormoreofthem.Imagetheseconditionsin your mindbeforeyougo.Itbuildsinbrainapaththatmakes the doingof the thing butamererepetitionofa thing alreadydone.Isayimagethesethings,-notmerelyimaginethem;merelythinkingaboutthemwillnotbringresults.Imagealso the impressionsyouseeyourselfgivingtoothers:Areyouappearingassincereasyouaresincere!Areyouappearingasreliableasyouarereliable?Areyouappearingactiveandenergeticandsaneandsafe?Remember,itisnotonlywhatyouare,butwhatyoucommunicatetootherswhichdeterminesresultsindealingwithothers.Idealizing the actionbuildsinbrainpaths.Then,whenyoucometo the actualdoing,youhavealreadyestablishedahabitofdoingitsuccessfully. The moretimesyouidealize the doing, the strongerandmorepermanentthesebrainpathsbecome.Hence,whenyougo into action,youaremerelyrepeatingwhatyouhavealreadydoneandwhatyouhavealreadysucceededindoing.Consequentlythereisnohesitancy,nodoubt,nolackofconfidence,nolackofease,andnomistakesin your action.And-becauseyoucenter your effortrightly the  thing orconditionisarealityandbelongstoyou!Wheretocenter your effortnowfollows.WHERETOCENTER YOUR EFFORTCHAPTER14Itisveryimportantthatyouidealizethatwhichyoudesire;but,sofaras the attainmentofitisconcerned, the processismuchmoreimportant,andidealizing the processis the mostimportantofall.Iwillillustrate(1)byalittleincidentand(2)bya great worldexperience.In the springof1919,sometimeafterIhadreturnedto the UnitedStatesfromoneofmysojournsabroad,IwrotealettertoElizabethTowne.IhadknownherformanyyearsbutwhileIwaslivingabroadwehadbeenquiteoutoftouch.WhenMrs.Townereceivedmyletteritawakenedadesireinhermind.Therewastobeaconventionnearherhometown the followingweek.Shewishedmetospeakatthatconvention.Tohavemespeakat the conventionwasheridealof the Thing Desired.Didshestopwith the Idealof the thing desired?Notatall.ShebeganIdealizing the Processofgettingmethere.Shepressed the bell-buttonimmediately;incameastenographer;andaletterwassenttellingmehowIcouldcomeandreturn-givinginformationof the trains-how,bytravelingatnight, the tripwouldtake the leastpossibletime.Atintervalsduringthatdayand next shewentonIdealizing the Processofarrangingformewhilethere,-whereIshouldstay,whenIshouldspeak,howmanytimesIshouldspeak,etcetera,etcetera.Shegavetensecondstorecognizing the Idealof the Thing DesiredandanhourormoreIdealizing the Process:10secondsto the former;3,600secondsto the latter.That'sabout the rightproportion.Thinkthisover;itappliestoeverythinginlife.-Giveaboutathousandtimesmoretimeandefforttoidealizingandworkingout the processthanyougivetoidealizing the thing youdesireand your idealwillcometrue. Turn fromthisverysimpleincidenttoconsider the valueofIdealizing the Processinattaining great things-anyvery great thing -insuchamatterasaworldwar. The great WorldWarwasa great spiritualtestof the race.When the Germansin1914wereat the Marne, the Idealof the Thing Desiredwas: the GermanArmymustbestopped!Thiswasnotamere idea; itwasalifeanddeathidealof the peoplesof the Alliedcountries. Great leadersrecognizedthis.Whennewsthat the GermanArmywasbeingforcedbackwastickedoffin the LondonWarOffice,LordKitchenersaid,"Godmusthavedoneit";andLordRobertsreplied,"Itmeans the nationshavebeenpraying." The followingyear,duringanothercrisis,LloydGeorgeexclaimed," ;The warwillbelostunlessallEnglandgetsdownonherkneesinprayer;"andin1918 the great Fochfounddailycommunionnecessary.Thiswas the emphasisof the Ideal.But the Processwasnotneglected.Evenhe,whodailyspentanhourinprayeranddailywenttoHolyCommunion,knewthatGodhelpsonlythosewhoknowenoughtohelpthemselves.Ouronenationalwar-idealwas:Win!Havingoncerecognizedthis,didwewastetimeharpinguponit?No!Andwesucceededbecausewecenteredmostofoureffortsupon the processesnecessarytowin the war.Whenitwasnecessarytosavefoodwesavedit.Wewentwithoutthisorthat-withoutmeatonmeatlessdays;withoutwheatonwheatlessdays.Butwedidmorethanaccept the process;weIdealizedit.Wemadeitamatterofpatriotism;areligionofbrotherlyhelptoourallieswhoneededfood.When,weneededmoney,didwecontinueharpingon the Ideal?Notatall!WeIdealized the Processoffurnishing the meanstoequipandfeedourboys.WeIdealized the Processtosuchanextentthathewhodidnotbuyallhecouldaffordandalittlemore,feltwronginside.Whenmoreshipswereneededcollegeboysandhighlypaidbusinessmendidmanualworkin the shipyards;andwhenmoremunitionswereneeded,womenwhosewhitehandshadneverbeforeknown the greaseoffactorymachines-workedlonghoursbecause the processwasIdealized.Whatwasnewinthis:wehadalwaysheldidealsandbeenforcedtotakepartin the processesoflifeinpeacetimes. The new thing -the thing thatbroughtphenomenalresults-was the Idealizationof the Process.Noworkwasdrudgery;itwasanIdealizedPartof the Effortsofa Great HumanBrotherhood.Supposewehadneglected the Process!Supposewehadmadenomunitions,builtnoships,soldnobonds,sentnomenoversea,-wouldsuchprocedurehavehelpedtowin the war?!Suchaprocesswouldhavebeenridiculous.Yet,inothermatters,weattempttomakeouridealsanddesirescometruebyholdingpersistentlydayafterdayandmonthaftermonthto the idealof the Thing Desired,givinglittleornoattentiontoidealizing the processandputtingit into operation.Ifyouwanttowin,ifyoureallywishthatwhichyoudesire,ifyoutrulydesiretomake your idealscometrue-to turn them into realities,firstform your idealof the Thing Desiredbutgive your great efforttoIdealizing the Processandputtingit into action.Thatbringsyou the reality!IDEALIZEDTHINGSMAKEFORTUNESCHAPTER15Inwhateveryouaredoingandinwhateveryouhopetodoandattain,itisnecessarytodealwiththreefactors:things,wordsandpeople.Infact,whenyoucometothinkofit,thereisnothingelsewithwhichyoucandeal.Consequently,idealizing the processofattainingwhatyouwantincludesidealizing the thingswithwhichyouworkor the thingsyouaretohandle;andoften great fortunesaremadefromidealizinglittlethingsand great failuresresultfromnon-idealizationofthings, big orlittle.Hereare the experiencesoftwomenillustrating the point.Itwason the trainspeedingacross the StateofNewYorktowardChicago.Ihadleft the diningcar,goneto the Clubcarand,observingthat the seatsaboutoneof the cardtableswereempty,satdowntheresothatImightbealonetoread.Menwerecominginfromdinnerandsoonamantookaseatacross the table.Ilookeduptodeterminewhetherotherswerewithhimand,ifso,whethertheymightnotwish the tableforcardplaying.Buthewasalone.Hehadafineface,clean,clear-cut;evidentlyamanofeducation;perhaps,amanofculture.Hisface,hisbearing,hisattitudeallproclaimedhimtobea“manofideals.”Idonotmeanavisionary,butamanwhodoesandwhohasalwaysdonethatwhichisrightandwhorefusesandhasrefusedtodothatwhichiswrong.Inaminutewewereinconversation.Itstartedregarding the highcostofliving.Itwentfromone thing toanother.Hewascommunicativeanditwasnotlongbeforehementionedthathehadwishedthisyeartosendhisboytocollegebuthehadbeenunabletodosobecausehecouldnotaffordit."AcollegeeducationcostsfourtimesasmuchtodayasitdidwhenIwenttocollege,"hesaid. The firstpointIwishyoutorememberisthis:hecouldnotaffordtosendhissontocollege.Iledhimonin the conversation,learnedthataftergraduatingfromcollegehehadbeenaschoolteacher;thatlaterhehadbeeninY.M.C.A.work;awelfareworkerinamanufacturingplantforayear;andthatin1913,he,withafriend,hadgone into amanufacturingbusinessofhisown."Whatlineofmanufacturing?"Iasked."Oh,justlittlewickerhandsatchels,suchasboysusetocarrybookstoandfromschool,"heanswered.Thisis the secondpointIwishyoutoremember:"Oh,justlittlewickerhandsatchels."Thisconversationtookplacein the year1920.Itindicatesthatafterhavingbeeninbusinesssevenyears,manufacturinganarticleofusetoatleasttenmillionschoolchildrenaswellashundredsofthousandsofothersinourcountry,this“manofideals”wasunabletosendhisboytocollegebecausehecouldnotaffordit.Wetalkedofotherthings;butbeforelongheleftme,goingbacktohisprivatecar.Twoothermencameinandsatdown.Oneacross the table,onebesideme.LaterIlearnedthatonewasacoaloperatorofIndiana,and the other,-well, the restof the storyconcerns the otherman.Onelookatthismantoldmehewasnotaso-called“manofideals,”-thatis,notinaccordwith the ordinaryuseof the term.Helookedveryprosperous;hewastalkative-menarealwaysmorecommunicativeafterdinner,smokingagoodcigar,onatrainwithnothingelsetodo.Thismanis the soap-dyekingof the world.Onlyafewyearsagoheandafriend,hiswifeandhisfriend'swife,startedinbusinessmakingsoap-dyes.Altogethertheyhad$800.Todayeachofthemismorethanamillionaire.Theirsoap-dyessellfortencentsapackage,yettheydoabusinessofmanyhundredthousanddollarsamonth.Theysecured the originalpatentandconsequently,inadditionto the profitstheymakefromtheirownconcern,theyarepaidroyaltiesbyallothersoap-dyecompanies.Howdidhedoit?Ihavesaidthatheisnotamanofideals.Thatstatementisbothtrueandnottrue.Heisnotamanofidealsof the Phariseekind,butheisamanwhoidealizes the thing withwhichheworks.Tohim the soap-dyeisoneof the great inventionsof the age.Hisfaceglowedashetoldaboutit;hiseyesshone."Thinkwhatitmeans,"hesaid,"foreverywomanin the land-infact,allover the world,fornowwe'resellingsoap-dyestoEurope,Australia,IndiaandJapan-tobeableintwominutestochange the colorofhershirtwaist,ofapieceoflace,oranylighttrimmingmerelybydippingitinourdye,withoutanyboiling,andwithoutstainingherhands."From the verybeginninghehadidealized the thing heproduced.Hehadidealized the soapinordertoselect the bestfor the purpose.Hehadidealized the dyessoastoproduce the mostusefuldye, the mosteasilyandquicklyuseddye,-adyeneedingnoboiling,adyethatdoesnotstain the handsofthoseusingit.Hehadidealized the chemicalsusedin the processofmaking the dye,and,ashetalkedofhowhehadbuiltup the business,Isawthathehadevenidealized the kindofchemicalexperthewantedandhadthensearched the UnitedStatesuntilhefound the manthatfittedhisideal.Hehadidealizedjusticeandhadsecuredpatentrightsforhimselfandthosewhohadworkedforhim.Hisprocessofidealizing the thing -the soap-dye-didnotstopwhenhehadputagoodproducton the marketandwhenthatproducthadearnedhimmillionsofdollars.HetoldmehowthatveryafternoonhehadspentthreehourswithJapanesegirlsinNewYorktoprovehissoap-dyeswouldnotstain the handsof the Japanesewomen.himmop the kitchenfloorsthatheranawayfromhome!Althoughhandicappedinchildhoodandyouthwithwhatmostofusconsiderinsurmountablephysicalhandicaps,yethehaslivedlong,workedmuchandretainsenduringvitality.Thoseinwhosetimehefirstworked-HelenWilmans,Dr.Adams,Mrs.Eddy,Dr.Stockhamandothers-havelongsincepassed into the greaterlife.Yet,today(Iknowfromyearsofassociation),heoftenworkstwentyhoursoutoftwenty-fourandfindslifeand the workajoybecausehelovesboth.YouandImaynotwishtoworkthus,yetitgivesone great consciousnessofpowertoknowthatsomeonehasattainedsuchspiritualcontactwithLifethatheisabletodoso.Hisrecreationispainting.Afteraday'swork,usuallyfromeighteentotwentyhours,hepaintstoresthimselfbeforegoingtosleep.Hepaintsatsuchtimeswithphenomenalrapidity.Hehasworkedmuchandallhehasdoneorwrittenisoriginal.Inpointoffact,hehasdonesomanyoriginalthingsthatmanyfinditdifficulttokeeptrackofhiswork.Morethantwentyyearsagohewroteof the valueofvitamins,nowbeingacceptedby the medicalprofession;agenerationagoheproved the solarplexustobeabrainbyitself,astatementthenridiculedbybiologistsbutnowaccepted;seventeenyearsagohediscoveredthattoneismostresonantlyprojectedon the paraboliccurveanditisjustnowbeingusedbyengineerstosecurevaluablepatents;withinthisdecadehehasformulatedanewscienceofsociologywhichconservativeFrenchthinkershavecalled"epochmaking."Hewas the firstmantoworkoutanewscienceof the artsunifying the basicprinciplesofmusic,literature,painting,sculptureandarchitecture;toworkoutneuralreaction;andtoprovethatnewbrainstructurecanbedevelopedbyconsciousfunctioningjustasBurbankprovedthatnewplantstructurescanbedeveloped.Inthisbookonethoughtdeservesmorethanpassingmention.During the centuriesphilosophershavesought the basisof the soul'sfaithin the unityofallthings.Clearlytopresentthatbasisofunityisnow,Iknow,BrownLandone'sone great lifeaim.Hemayormaynotsucceedinmaking the worldconsciousofthisunity,butatleast the attemptin The SpiritofMattercomesnearermakingusknowthat the spiritualandmaterialworldareonethananythingwrittenpreviously.Withsuchaconsciousnessof the unityofallthingsofspiritandofmatter, the faithisstrongand the wayiscleartomakeouridealscometrue.HehaddonethisbecausereportshadcomefromJapanthat the dyesdidstain the handsofJapanesegirls.Hebeganhisworkbyidealizing the thing heintendedtomanufacture;hehadidealized the thing everydaysincehefirstconceivedit;andheisstillidealizingthatsame thing. Isitanywonderthathisfaceglows,thathiseyesshine,thathistoneisenthusiasticandthatheismakingmillions?Heisnotaso-called“manofideals,”butheputsidealizing into action.Heidealizeseverything,evencommonlabor;hewasactuallyhappytellingmethatheandhiswifemade the firstdyesintheirownhomeinstewpotsanddish-pansandthat,whilehewasmaking the boxesinwhichtoship the dyes,hiswifewasoutpeddlingthem.Hehasidealized the service the dyesrendertomillionsofwomenand the justrewardstohimself.Consequently,heissuccessful.Heisworthmillions,madeinlessthanfouryears;hewasabletosendhistwoboystocollege.TherearePhariseestodayastherewereinChrist'stime.Whatvalueare your idealsunlessyouusethem? The  great masterhassaidthatunlessweuse the talentswehaveeventhatwhichwehaveshallbetakenaway.Itisnotholdingidealsthatmakesdesirescometrue.Itisusingideals. The firststepistoidealize the thing withwhichyouareworking.ABILLIONDOLLARSBYIDEALIZING THE MOVEMENTOFTHINGSCHAPTER16Everyonewantsabundance-abundanceofallthings!And,specifically,everyonewantsmoneyandallthingsthattake the placeofmoney.Canyou turn adesireformoneydirectly into money?No,certainlynot!Moneyis the resultofabundance,notabundanceitself.Letusagreeupon the meaningof the term.WhenonefriendisthinkingofaPersiancatandanotheristhinkingofanordinaryhousecat,bothwilldisagreewithwhatIamsayingaboutacatifIamthinkingandtalkingofawildcat.Thereforequalifyatonce the wordabundance.Onemeaningof the wordissufficiency-enoughtomeetallourtrueneeds,presentandfuture.Idealizing the ProcesstoSecureAbundanceshouldnotbelimitedtosecuringmoneydirectly.Otherfactorsaremoreimportant.Theyareanabundanceofideas,recognitionof the abundantopportunitiesthatsurroundyou,andbeingabundantlypreparedtomakeuseofthem.Lackofmaterialabundanceisnotalackofideas;butmoney-lackalwaysindicatesapovertyofidealsregarding the rightprocessesofgettingmoney.Onceallhairpinsweremadeofstraightwireandwerealwaysmoving-alwaysslippingoutof the lady'shair.Millionsofwomenweredisturbedaboutitforscoresofyearsandmanypeople-millionsofthem-hadideasaboutit.Hundredsofthousandsconsciouslydesiredandwishedforsomethingbetterandthoughtaboutit.Nothing,however,resultedfrom the ideasandthoughtsofthesehundredsofthousands.Notaoneofthemevermadeacentoutofhisorherideasorthoughts.Therewasnoabundanceinthem.But,therewasabundancein the idealofahairpinwhichofitselfpreventeditselffrommovingeasily. The manwhoidealizedandproduced the crinklywirehairpinisnowamulti-millionaire.Abundancealwaysresidesinanideal,-whetherofpropertyormanagementormanufacturingorpositionorwhatnot;itresidesinidealizingeven the detailedpartsofthingsand the movementofsocommonasubstanceasoil. The stepsin the IdealizingProcesswhichbroughtsuccesstoMr.Rockefellerwere:First,heidealizedoilindetail. The otheroilmen-thenwealthierthanMr.Rockefeller-thoughtofoilonlyasoil;ascostingsomuchperbarrel,assellingforsomuch,andasbringingsomuchprofit.Mr.Rockefellerthoughtofthesethings,butinadditionheidealizedoilinallitsdetails.Mentallyhevisionedothersubstancesinit-notatalllikeoil.Moreover,heidealized the processesofseparatingthesefrom the oil,andoutofthesecame the by-products.Today,itissaid, the StandardOilCompanycouldgiveawayallitsoilandyetpaygooddividendsoutof the profitsofitsby-products.Letusbejust:thiswealthfrom the byproductswasdueto the factthatMr.Rockefellerwaslessrealisticthanothers;heidealized the oilthattootherswasjustoilandnothingmore.Second,Mr.Rockefelleridealized the movementofoil.Otheroilmenthoughtoftransportingoiljustasbarrelsofflourandbarrelsofsugararetransported.ButMr.Rockefelleridealizeditinmotion;hesawitflowingandidealizeditflowinginpipes.Hence the pipelinesystem, the second great sourceofStandardOilprofitsandsupremacy.Againletusbejust-GodandHislawsrule:Mr.Rockefellerwonphenomenalfinancialsuccessbecauseheidealized,morethandidhiscompetitors, the detailedpartsof the thing anditsmovement.On the otherhand,Mr.Rockefellerdidnotidealizehisrelationto the restofsociety.Hethoughtofhimselfasamanstandingalone.Forfortyyearshewassilent,-unwillingthatanyonewithinhiscompaniesshouldgiveany...

... - Attitude: The Key to Turning Your Workforce into Your SalesforceAny company, yours included, can most certainly turn its workforce into its salesforce. All workforces, whether they are a ... from the delivery of the service and the quality of the product. This is what they will tell their friends about. Seldom will they recommend something to their friends and family if the product ... The difference between the Barman and the Barber The difference between the Barman and the Barber could not be more marked. For the sake of doing the right thing, the Barman could have generated...

... they know how much you care. And they know by the way you listen. One Greek family I interviewed had all the aunties and uncles there to talk about their children’s schooling. And I had the ... ensuring that they determine and meet the language requirements of the authority to which they will apply for registration as a teacher. These requirements may vary from one authority to another.Postgraduate ... research. They then use real-life examples based on their research or experience within the industry in the classroom, so you can always relate what you’ve learnt back to those situations. The...

... detached such as to create a hazard to the safety of the persons on the ambulance.  The maximum distance the patient, the stretcher and any item attached to either the holding assembly or stretcher ... 770, square centimetres at the rear; and c. the distance between the rearmost part of the steering wheel and the back-rests of the row of transverse seats satisfying the requirements specified ... b(i) above or, if there is more than one such row of seats, the distance between the rearmost part of the steering wheel and the back-rests of the rearmost such row must, when the seats are ready...

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... [KR90]). The main idea of the coef-ficient is to find out the location of a document in the space with respect to the clusterof the document and the next similar cluster. For a good clustering the ... documents the word tiis selected,which can predict the class of the documents in the best way, e.g. by the informationgain (8). Then M is partitioned into two subsets, the subset M+iwith the ... nearby the own cluster whereas for a bad clustering the document is closerto the next cluster. With the help of the silhouette coefficient one is able to judge the quality of a cluster or the entire...