... includes a brief summary of current marketing decisions (see Situational Analysis) so readers of the plan can easily compare what was planned to what is planned. Part 4: Tactical Marketing Programs ... financial community. There are many ways to develop and format a marketing plan . The approach taken here is to present a 6-Part plan that includes: 1. Part 1: Purpose and Mission 2. Part ... tutorial, the marketing plan is generally a component of a larger business plan. We do not cover a full financial discussion such as a full balance sheet, income statement, detailed ratio analysis,...