... education, marketing, or force of law as a paradigm of choice.Each paradigm has a role to play in behavior management; behavior management must be considered from thepragmatic reality created by targets ... hold,and as a result, targets are reluctant to engage in the behav-ior being advocated.Explicit and temporally close payback, the offer of animmediate positive behavioral reward, and accommodation of ... "What's Really Killing Us," (August),7.Walsh, Diana Chapman, Rima E. Rudd, Barbara A. Moeykens, and Thomas W. Moloney (1993). "Social Marketing for Public Health,"Health Affairs,...