... behoovesyou, then, to create an appropriate tone and to avoidpomposity, say, or will put readers off.Here are a few examples of how skillful writers make tonework for them.Tone Toward SubjectToward ... goes a long way towardavoiding a tone of cocksureness and restoring at least a sem-blance of two-way on that unavoidably one-way streetfrom writer to reader. Thus a scholar writing about Chaucer'slove ... conversation are to inform, or to be informed, to please or to persuade, wish wellmeaning sensible men would not lessen their power of doing goodby a positive assuming manner that seldom fails to disgust,...