... value to buyers beyond simplyoffering a low price .Differentiation allows the firms to command a premium price, to sell more of its product at a given price, on the other hand, to gainequivalent ... rivalry influences prices as well as the costsof competing in areas such as plant, product development, advertising, andsales force. The threat of entry places a limit on prices, and shapes ... research on thecompetitiveness of a company, as my thesis entitled “Competitiveness in trading activities of Trading Scientific Technological Materials Co.,Ltd(Tramat Co.,Ltd) “The Assignment...