... demand for service fluctuates widely over time, capacity must be adjusted to accommodate the level of demand or marketing strategies must be implemented to predict, manage, and smooth demand ... failures is often a lack of understanding of some of the key principles of service marketing and management. Technological change affects many other types of services, too, from airfreight ... often employed to create meaningful symbols. For instance, an umbrella may symbolize protection, and a fortress, security. Price and Other User Outlays This component addresses management of...