... Framework for Marketing Management, by Philip KotlerCopyright © 2001by Prentice-Hall, Inc.A Pearson Education CompanyUpper Saddle River, New Jersey 07458Marketing Management Millenium Edition, ... the New MarketingConcept,” Marketing Management 2, no. 4 (1994), 22–31; and Frederick E. Webster Jr.,“Executing the New Marketing Concept,” Marketing Management 3, no. 1 (1994): 8–16. Seealso ... Philosophy as a Way of Business Life, The Marketing Concept: ItsMeaning to Management, Marketing series, no. 99 (New York: American Management Association, 1957), pp. 3–5; and Robert J. Keith, “The Marketing...