... PROPOSAL1 Examing the Impact of Online Cosumer Trust on Purchase Intention in Vietnam ReferenceAjzen, L., (1991). The Theory of Planned Behavior, Organizational Behavior and Human. Decision Processes, ... Piew, T.H. (2010). The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customer's Online Purchase Intention. International Business Research, vol. ... with consumer’s trust in the context of B2C e-commercePerception about company and website quality influencing on consumer trust and then purchase intention is examined in both Taiwan and Vietnam Dimension...