... That’s because whensearch engines crawl the Web, indexing the content onwebsites, they must go through all the HTML on a page todiscover the actual content. The old HTML way of usingspecial tags ... test a page in the W3C validator. The W3C, or World Wide Web Consortium, is the organiza-tion responsible for determining the standards for many of the technologies and languages of the Web, includingHTML, ... two headings have equal importance in the topic of your page, use the same level header on both. If one is less important or a subtopic of the other, thenuse the next level header. For example,...