... inwords that communicate. The author, says Harvard Business School professor John Kotter,“has writt en something that might actually influence people.”You might call that writing that works. HOW’S ... His reasoning:The fact that someone sends me a message does not automatically impose anobligation on my part to respond. If that were true, then it would logically follow that I shouldallow strangers ... at home — for the jobs that really matter.High among them will be major pieces that you write.The rest of this book provides specific advice on skills and techniques that will help you putwhatever...