... Business Marketing to the Generations, Page 1 Marketing to the Generations Kaylene C. Williams California State University, Stanislaus Robert A. Page Southern Connecticut State University ... terrorism, the aftermath of 9/11, school violence, economic uncertainty, recession, and the mortgage crisis. They continue to experience the spread of "tweendom" including commercial exploitation ... emergence as a superpower. Social tranquility and family togetherness are important to the Depression Generation. Conformity seems to be the ticket to success. [7, 13, 5] In terms of their characteristics,...