... forecasts to sell 15 00 tons of yoghurt in 2 010 (i.e., 50% of the factory’s capacity) and to break even in 2 011 .37 Meanwhile, it has re-launched its rural marketing initiative: by October 2009, ... and Clean Drinking Water In 2002, 18 % of the world’s population (1. 1 billion) did not have access to safe, affordable, sustainable source of drinking water. 16 Lack of clean drink-ing water ... at p. 36. 10 . A. Karnani, “Doing Well by Doing Good—Case Study: ‘Fair and Lovely’ Whitening Cream,” Strategic Management Journal, 28 /13 (December 2007): 13 51- 1357, at p. 13 55. 11 . Monitor Group,...