... Malaysia, envy in Belgium, love and happiness in Japan; red is associated with luck in China and Denmark, but with bad luck in Nigeria and Ger-many and reflects ambition and desire in India.Some ... in conveying emotion, obtaining adeeper understanding of the associations betweencolors, concepts and emotions may be helpful for many tasks in language understanding and gener-ation. A detailed ... real- and virtual-world domains,e.g., online shopping, and avatar construction in gaming environments. Such knowledge may al-low for clearer and hopefully more natural de-scriptions by users, for...