... NW Washington, DC 20009 20 2-2 3 4-5 100 www.DETC.org Distance Education and Training Council credit The Student's Guide to Transfer of Distance Education and Training Council The Student’s Guide to Transfer ... certifies that the XYZ Institution is accredited by the Accrediting Commission of the Distance Education and Training...
Ngày tải lên: 29/03/2014, 03:21
... The PR consultancies in the UK range from US-owned giants, employing thousands of people worldwide, to privately owned companies operating with only a handful of full-time staff. The buyers of ... also have to work to other standards or codes related to their own specific industries. The Insider’s Guide to PR: Chapter 1 Page 3 Kathryn Wyllie Account Executive GCI UK...
Ngày tải lên: 13/12/2013, 04:15
Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx
... thoroughly briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spread this budget knowledge to their customers, and the session was filmed ... ‘Safe-T’ and the ‘H-Squad’ to capture the imagination of 7-1 1 year olds. • Distribute the schools pack to primary schools across the country with advice on how f...
Ngày tải lên: 13/12/2013, 04:15
Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc
... Evaluation: measurement of the agreed objectives set by the consultancy and client prior to the start of an agreed activity like a media relations campaign. The results of the evaluation are used ... planning and development of the ongoing PR strategy and to benchmark against overall objectives. • Exposure: the extent to which the target audience becomes aw...
Ngày tải lên: 23/12/2013, 00:15
Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc
... with the client and ensure best performance is achieved for both client and consultancy. The account director oversees client work at a high-level – day -to- day running of the account is left to the ... begin to take on the responsibility for directing accounts in a mentored environment as they progress upwards. • Account Director: the responsibility of the account...
Ngày tải lên: 13/12/2013, 04:15
Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx
... work to strengthen the overall reputation of some well known companies. A lot of the work is classified as B2B (business -to- business) – that is promoting the company to other businesses, rather ... releases about the product, and sending them to journalists to see if I can get them interested in the launch? I: Yes, although that is selling the job very short! Res...
Ngày tải lên: 13/12/2013, 04:15
The watercolourist s guide to painting buildings - richard taylor
Ngày tải lên: 15/12/2013, 23:56
Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt
... mind and ■■ think of ways to sell in your story to that media C: you decide to leave it till the next day ■■ 10. The working day at the office is finally over and you decide to take one of your ... done and focus on the facts only ■■ C: you blame your team mates for not doing enough preparation and ■■ leave it up to them to present 7. The presentation goes re...
Ngày tải lên: 23/12/2013, 00:15
Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx
... USEFUL ADDRESSES, COURSES AND WEB LINKS Here are some useful addresses, lists of courses and web links which should further help your research into the industry: PROFESSIONAL ASSOCIATIONS Public ... www.pressgazette.co.uk Willings Press Guide Chess House 34 Germain St Chesham Bucks HP5 1ZT Tel: 0870 736 0015 Web: www.waymaker.co.uk PR COURSES AND TRAINING Colleges and univers...
Ngày tải lên: 23/12/2013, 00:15