Global Hospitality and Tourism Management Technologies pdf

... Traveler Demand and Preference Management of Traveler Demand and Prefer- ence’ refers to consumer preferences for particular products and services of different tourists. Un- derstanding and analyzing ... Domestic Tourism Management into seven aspects: quantity management, diversion measures, queue management, team management, complaint management, interpretation system...

Ngày tải lên: 28/03/2014, 09:20

... 81–102. Sparrow, P. R., Brewster, C. and Harris, H. (2004) Globalizing human resource management. London: Routledge. 374 Corporate Reputations, Branding and People Management Psychological ownership ... Shop 12 Brand equity 52–3 components 52–3 definition 52 see also Employer brand equity Brand identity 55, 57–8 vs brand reputation 58 definition 57 Branding corporate, see Corporate bra...

Ngày tải lên: 15/12/2013, 10:15

... employer branding and the like. This lack of previous interest in issues such as reputation, branding and identity management from the HR community – practitioners, HR consultants and academics ... (de Chernatony, 2001), corporate reputation and people management (Davies et al., 2003) and communica- tions, branding, corporate reputation and people management (Van Riel, 2003)...

Ngày tải lên: 15/12/2013, 10:15

... chain at Sears (adapted from Kaplan and Norton, 2001). Linking brands and branding to HRM Branding research and the importance of people From this discussion of brands, it should now be apparent ... supporting core values and a role in the organization that places brand positioning, purpose and values 46 Corporate Reputations, Branding and People Management in one standard devia...

Ngày tải lên: 24/12/2013, 16:15

... identification, strong brand reputations, customer satisfaction, loyalty and increased sales. 100 Corporate Reputations, Branding and People Management Identity: the employee view The brand reputation Image: the customer view Satisfaction ... management values, leadership styles, organizational structure, business activities and markets, and the range of products and services. ■...

Ngày tải lên: 24/12/2013, 16:15

... and Kahn, J. (2005b) All strategy is local, Harvard Business Review, Sept–Oct, 94–107. 224 Corporate Reputations, Branding and People Management Griffin, D. and Stacey, R. (2005) Complexity and ... Management CHAPTER Corporate reputation and branding in global companies: the challenges for people management and HR 7 Introduction Both of us have substantial experience of wo...

Ngày tải lên: 21/01/2014, 22:20

... reputation management and branding Although we have been a little sceptical of the more over- blown claims of communications specialists regarding their contribution to reputation management and branding, ... and to assess its progress against goals. This comprised: ❒ A culture questionnaire ❒ Focus groups, and ❒ One-to-one management and key influencers’ interviews ■ Managem...

Ngày tải lên: 26/01/2014, 17:20

... in Project Management and to establish and administer a certification process that has Irish and International recognition and acceptance. The Institute of Project Management of Ireland's ... REFERENCES (1) Project Management, Meredith J.R. and Mantel S.J.Jr. (1995), J. Wiley & Sons (2) Management, Batrol K.M. and Matin, D.C. (1992), McGraw-Hill (3) Management, Con...

Ngày tải lên: 18/02/2014, 11:20

... better capture the se- mantics of words by incorporating both local and global document context, and 2) accounts for homonymy and polysemy by learning mul- tiple embeddings per word. We introduce ... Linguistics Improving Word Representations via Global Context and Multiple Word Prototypes Eric H. Huang, Richard Socher ∗ , Christopher D. Manning, Andrew Y. Ng Computer Science Depa...

Ngày tải lên: 19/02/2014, 19:20

... Laboratory, Richland, WA. E - mail: yongwang@pnl.gov Wei Wei, Energy and Propulsion Technologies, GE Global Research Center, Irvine, CA Lingzhi Zhang, Energy and Propulsion Technologies, GE Global Research ... Center, Irvine, CA Zhe Cui, Energy and Propulsion Technologies, GE Global Research Center, Irvine, CA Gregg Deluga, Energy and Propulsion Technologies, GE Glo...

Ngày tải lên: 07/03/2014, 17:20