... of them to lose sight of this vital objective. For example, onenational study on sales communication showed that in over 60 % of the sales meetings conducted daily, there is no attempt on the ... reduced significantly. Nevertheless, one of the most overratedtopics in sales training today is the subject of closing. The object of most sales courses is to fill the heads of participants with ... prospects about sales presentations products and how topresent them would be a broad band in the middle of the illustration, and tech-niques for closing the sale would be the large base of the triangle.Using...