... searches are playing an even greater role in marketing goals than ever before. Marketing? Google is just a search for a fact or two, right? Search is now also a marketing term, and here’s how the two ... the formula, they move one step further to keeping the spammers off the top of the list to make room for all the legitimate businesses. The main idea of those formulas is to reward websites for ... the exact information you need online. However, there is so much information out there that each search engine (e.g., Google, Bing, Yahoo!, Ask, etc.) has developed a formula for deciding...