... passing their mouses over the women’s breasts. But in doing so, they largely bypassed the brand name, logo, and other text. In other words, the sexually suggestive material blinded them to all the ... more bored or disinterested the women were by the ad. On the other hand, the more wholesome, natural, un-made-up, and clothed the models were, the more positive the women’s reactions.14 This ... other information in the ad—even the name of the product itself. In fact, as it turned out, only 9.8 percent of the men who had viewed the ads with the sexual content were able to remember the...