THE FDIC’S ROLE AS RECEIVER CHAPTER 7 docx

... interview with ajournalist. The cues should cover the issues that are likely to arise in the interviewand the approach that should be taken on these issues.• Cutting: the piece of written material ... communicate a brand to the variousaudiences identified by the client and consultancy. • Embargo: a warning to the media not to publish a news item until the datespecified on the release (usually appears ... made between the PR consultancy and the clientcovering areas of agreed objectives, timing, service levels and price.• Copy: the text produced by a consultancy for a press release or article....

... briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spreadthis budget knowledge to their customers, and the session was filmed as anexclusive ... Coverage was achieved against a background of cricket news fighting for editorialspace against the more glamorous sports such as football and the climax of the Premier League season. • 77 minutes ... campaign educated 51% (2 .7 million) of primary children on the need for good food hygiene practice. These children (twice as many as before the campaign) now understand the risks involved.• Extensive...

... A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLEAn AM or an AE what will you be? The path in PR can be as slow or fast as youwant as your career is very much driven ... client-facing role, though theymay build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expected to do the majority of the day-to-day ... or she oversees the workload of the team and must be able to spotpotential danger points on the account. The client will often come to the manager as the first port of call if they have a problem...

... strengthen the overall reputation of some well known companies. A lot of the work is classified as B2B (business-to-business) – that is promoting the company to other businesses, rather than ... and sending themto journalists to see if I can get them interested in the launch?I: Yes, although that is selling the job very short! Researching the right media for your press releases and ringing ... specialise in a particular area as I don’t really have the experience to know what I really want to do.I Fair enough. Well, we are a Full Service PR agency. As well as the consumer and event divisions...

... external assessment based on business proficiency and allmembers must pass in order to join the trade association. In-house PRdepartments are not subject to such PR industry regulations as the ConsultancyManagement ... client’s individualneeds. (See Chapter 3 for individual category definitions). In-house PRprofessionals, in contrast, are the clients, undertaking a PR programme for theirown specific company. ... CONSULTANCYThis chapter tells you a little more about the PR industry and discusses the differencebetween in-house PR and PR consultancy. If you already have a good idea aboutworking in PR then you...

... well in the end, and the client asks you to come up with creative ideas to launch the productA: you tell the client that you can promote this product in all the ■■mainstream media within the next ... self and present off the cuffB: you compile a list of questions to ask the client prior to the ■■presentation C: you don’t make an effort – if the client doesn’t like your ideas, it ■■means that ... to rise as the range of PR degree courses grows in the future. The top degree categories in the survey were humanities and languages, witharts and businesses following close behind. See the graph...

... 9EUTel: 020 79 28 6928 The Newspaper SocietyBloomsbury House 74 -77 Great Russell StreetLondon WC1B 3DATel: 020 76 36 70 14Web: www.newspapersoc.org.ukPR Week 174 Hammersmith RoadLondon W6 7JPTel: ... House 7 High Street, TeddingtonMiddlesex TW11 8ELTel: 020 8 977 77 11Web: www.hollis-pr.co.ukIncorporated Society of BritishAdvertisers 44 Hertford StreetLondon W1J 7AETel: 020 74 99 75 02Web: ... Northburgh StreetLondon EC1V 0JRTel: 020 74 90 4911Web: www.mrs.org.ukMarketing 174 Hammersmith RoadLondon W6 7JPTel: 020 74 13 45 67 Web: www.marketing.haynet.com The Marketing SocietySt George’s...

... UKPR agencies, and the accounts they hold. The more considered and targeted yourapplication, the better your chance of being noticed and singled out. Don’t forget to read the marketing and trade ... orregularly visit the on-line sites of such publications. PR Week is the best source ofagency news but there are a growing number of publications covering the industrylike the Guardian’s on-line ... placementsthroughout the year, or summer internships. Be prepared to start at the bottom,prove yourself to be a valuable extra pair of hands, and in return you’ll get an insightinto the industry as well as a...

... $BNCPEJB CFDBNF JODSFBTJOHMZ DBVHIU VQ JO UIF 7JFUOBN8BS$BNCPEJBOUFSSJUPSZXBTVTFEBTB/PSUI7JFUOBNFTFUSBOTJUSPVUFBOEB7JFU$POHTBODUVBSZQSPWPLJOH"NFSJDBOCPNCJOHBOEHSPVOEJODVSTJPOT1SJODF/PSPEPN4JIBOPVLXIPIBECFFOOFVUSBMJOUIFXBSXBTPWFSUISPXOJOBOETVDDFFEFECZBQSP"NFSJDBOSFHJNFVOEFS(FOFSBM-PO/PMǔF-PO/PMSFHJNFJOUVSOXBTPWFSUISPXOJOCZUIFDPNNVOJTU ... 'PMMPXJOH B QFSJPE PG CPSEFS DMBTIFTCFUXFFO,INFS3PVHFBOE7JFUOBNFTFGPSDFTBOE,INFS3PVHFBUUBDLTPOFUIOJD7JFUOBNFTFJO$BNCPEJB7JFUOBNJOWBEFE$BNCPEJBJO%FDFNCFS*UEFGFBUFEUIF,INFS3PVHFBOEGPSUIFFOTVJOHEFDBEFPDDVQJFE$BNCPEJBXJUITPNFUSPPQTǔF,INFS3PVHFSFUSFBUFEUPUIFKVOHMFTBOENPVOUBJOTBOEXBHFEBHVFSSJMMBXBSǔSPVHIPVUUIJTQFSJPE$IJOBCBDLFEUIF,INFS3PVHF3VTTJBCBDLFE7JFUOBN*OBTUIFFOEPGUIF$PME8BSBQQSPBDIFEUIFêWFQFSNBOFOUNFNCFSTPGUIF6/4FDVSJUZ$PVODJM ... /3FTPMVUJPO.POJUPSFMFDUPSBMQSPDFTT*RCBM3J[B1BLJTUBO"VHVTUP3BNÎSF[0DBNQP$PMPNCJB&OSJRVFUFS)PSTU7FOF[VFMBNJMJUBSZPCTFSWFST.BKPS$POUSJCVUPST4QBJO$PMPNCJB.FYJDPBOE7FOF[VFMBDJWJMJBOQPMJDF.POJUPSBOEHVBSBOUFFSFTQFDUGPSIVNBOSJHIUT1SPNPUFEFNPDSBUJ[BUJPOJODMVEJOHSFIBCJMJUBUFKVTUJDFTZTUFN.*/64"-m/POFXSFTPMVUJPO7FSJGZJNQMFNFOUBUJPOPGPVUTUBOEJOHQPJOUTPGUIFBHSFFNFOUTBOEQSPWJEFBDPOUJOVJOHëPXPGJOGPSNBUJPO$IJFGNJMJUBSZPCTFSWFS3JDBSEP7JSHJM1FSV/PNJMJUBSZDPNQPOFOU/PQPMJDFDPNQPOFOU$PNQMFUF0/64"-WFSJêDBUJPOSFTQPOTJCJMJUJFT$IBQUFS'JWF$".#0%*"*O...