. advertising and email marketing to drive traffic to their website. They also created content such as whitepapers and webinars to convert traffic into leads. The best marketers realized that their leads. Marketo Social Marketing to prompt people to share our message. If you are reading a blog, in addition to the social share buttons that appear at the top, we also prompt our readers to share by. calendar around monthly themes and then put together the content pieces to support that theme, including, but not limited to, SlideShare decks, white papers, blog posts, email campaigns, and...