No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

... more information. THE MANAGER’S GUIDE TO SOCIAL MARKETING Acknowledgements The Manager’s Guide to Social Marketing was developed under the auspices of the Turning Point Social Marketing National ... Guide to Social Marketing Using Marketing to Improve Health Outcomes from the Social Marketing National Excellence Collaborative Fourth in a series...

Ngày tải lên: 18/02/2014, 02:20

... shot to help you marry the philosophies of the social media purists and the No Bullshit approach to social media marketing presented in the previous chapters. And that’s No Bullshit Social Media. ... afraid of the power their customers have. Social media didn’t change marketing from a monologue to a dialogue—it changed it to a multilogue. Now, comp...

Ngày tải lên: 17/03/2014, 17:26

... photographers to advance their craft, increase knowledge, and share results. The Linked Photographers’ Guide to Online Marketing and Social Media8 Figure 1.3 Microstock companies like iStockPhoto ... demonstrate social networking in practice so you can pick up tips from photographers who are already successfully employing these tools. The Linked Photographers’ Guide to O...

Ngày tải lên: 31/05/2014, 01:50

... employees to abide to free them to tell the stories that engage.” CC CHAPMAN Author and content expert 15 PART TWO: LAYING THE FOUNDATION CREATING YOUR SOCIAL MARKETING POLICY The social marketing ... may not notice the sharing buttons or be compelled to use them. Here is an example of traditional, passive social sharing: You see the social shares up top,...

Ngày tải lên: 18/02/2014, 07:20

... This allows viewers to post content directly from the site onto their chosen social media website. It’s pretty much a no- brainer as to which high quality social media sites are the most popular. ... are posting about them, or on their page (50% reduction!). They look at their records, and they notice an increase in hits on their website, and at the same time, their custome...

Ngày tải lên: 19/03/2014, 22:05

... Authentication or no au- thentication and must not be used for OAuth. www.it-ebooks.info The Developer’s Guide to Social Programming www.it-ebooks.info 15 Accessing the Twitter API n The path to ... sites.Atom was created as an alternative to RSS to accommodate some of the flaws in the RSS protocol and to improve international support. Both RSS and Atom are used to...

Ngày tải lên: 24/04/2014, 16:10