... short.Few people will bother to read more than one page.8. Use a picture of graphic of the product.Illustrations help to sell the product.9. Spell out the terms of the offer.Tell the client how much ... beach head in the minds of prospects and force his competitors out of sight, out of mind,and out of business.One of the oldest rules of advertising is, "Sell the sizzle, not the steak." ... reader's will read the first paragraph then skip to the P.S. Therefore, both shouldcontain the overall gist of the offer.12. Follow-up.Follow each direct mail piece with a letter, another piece,...