... of the customers and society, in a profitable and sustainable way (Kärnä, 2003, p. 11).Green marketing incorporates a board range of activitiesabout ecological products, including organic products as ... efforts, including those in the green marketing area. The requirements of the green market-ing imply new thinking and acting towards new responsibilities and solutions. The task of the market-ing ... thing”seems to be the most used formula rather than in devisingprecise formulas for organic production. A strictly rules– based definition of organic farming and organic food,consisting of...