... ahead of the curve with the exciting new things that are happening in the mobile, multitouch, and other emerg-ing domains of software. Everything we know about building software and delivering great ... tasks involved in driving.Engagement in software The goal of UX design in building engagement in software is to help people be more focused on and effective at the accomplishment of their goals. ... indicates ease for the user, which in turn brings about pleasure. The aim of UX design, with its principal goal of creating and maintaining engagement, is therefore to bring software past the...